New tools to improve performance
If you don’t use Facebook Ads, you can pull data from any of our 100+ one-click, native integrations or
from spreadsheets, databases and other APIs.
With this dashboard template, you’ll be able to accurately measure the performance and cost-efficiency of your Facebook Ad campaigns. No more guessing as to which campaigns are driving the results and which require adjustments. By connecting your Facebook Ads account, you’ll learn:
What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:
In Databox there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.
Read more about Databox’s Facebook Ads integration.
Clicks (All) by Campaign is a metric that measures the total number of clicks received by all ads within a specific campaign, including all clicks on links, call-to-action buttons, and other interactions with the ad.
CPM by Campaign is the cost per thousand impressions of an advertising campaign on Facebook. It measures how much the advertiser pays to have their ad shown 1,000 times to the target audience, and can be used to compare the effectiveness of different campaigns.
The CTR (All) by Campaign metric is a measure of the number of clicks an ad receives divided by the number of times it has been served, across all campaigns. It helps to identify the effectiveness of ad campaigns and aids in optimizing them for better performance.
The Leads by Campaign metric measures the number of leads generated by each Facebook ad campaign, helping businesses track the effectiveness of their ad campaigns in terms of lead generation.
Link Clicks by Campaign is a metric that measures the number of clicks on links within an ad, broken down by each individual campaign. It helps track the effectiveness of campaigns in driving traffic to a desired website or landing page.
The Purchases Conversion Value by Campaign metric measures the total value of purchases made by users who clicked on an ad within a specific campaign. It helps evaluate the return on investment (ROI) of a campaign and determine the effectiveness of different ads.
Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.
The Reach by Campaign metric measures the number of unique people who have seen an ad in a particular campaign during a set time period.
The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.
Purchase ROAS by Campaign is a metric that measures the effectiveness of a Facebook Ads campaign in driving sales revenue. It is calculated by dividing the total revenue generated from purchases by the cost of the advertising campaign.
Purchases is a metric in Facebook Ads that measures the number of completed transactions on your website, app or Facebook page as a result of your ad. It is a key measure of the advertising ROI and can be used to optimize your ad campaigns for increased sales and revenue.
Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward actually improving performance. So, what can you do when any of these metrics is trending down?
We’ve collected a few resources that contain tips from hundreds of other marketers on how to improve your ad and campaign engagement, increase conversion rates, increase awareness and drive traffic, and reduce your ad costs.
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