Facebook Ad Campaign for eCommerce Dashboard Template

Template created by Yello Veedub Yello Veedub
Use this Facebook Ad Campaign for eCommerce Dashboard Template to track purchases and generate revenue resulting from your Facebook Ads. Additionally, view and analyze the conversion path for your ad campaigns (i.e, see which specific ad campaign or traffic source is responsible for conversions and generating revenue).

Uses one-click integrations:

  • Facebook Ads Facebook Ads

If you don’t use Facebook Ads, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Facebook Ad Campaign for eCommerce Dashboard Template

Simply connect your Facebook Ads account, and you’ll learn:

  • How do I track my purchases on Facebook ads? See which specific campaigns resulted in users purchasing a product or products from your online store within a specific time frame. View the total number of completed purchases made on your eCommerce site as a result of your Facebook ad campaign daily, weekly, monthly, or within a specified date range.
  • How do I measure my Facebook ad campaign performance? Measure and analyze your ad campaign’s results by tracking and (improving) important metrics, such are: total number of completed purchases, budget spent, link clicks, CPM, post engagement (reactions, shares, comments, likes), reach, frequency, and so on.
  • What is the total return on ad spend (ROAS) generated from website purchases? Measure the effectiveness of your ad campaign in generating revenue for your eCommerce business. See how much in revenue your eCommerce business gets back for each dollar spent on advertising. Tracking this data allows you to evaluate the performance of your active ad campaigns as well as the correlation between advertising spend/efforts and generated revenue.

Pull additional data using our extensive integration with Facebook Ads.

What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:

  • Individual campaign and ad performance
  • Clicks, downloads, leads, and sales
  • Cost per impression (CPM), click (CPC), and lead (CPL)
  • Return on ad spend (ROAS)
  • Ad spend and overall budget
  • Progress towards your campaign goals, and more

In Databox, there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.

Read more about Databox’s Facebook Ads integration.

Facebook Ads Facebook Ads metrics included in this template
  • Purchases by Campaign

    Number of Purchase Events attributed to your Ads during the specified Date Range split up by Campaigns.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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