Facebook Ad Campaign for eCommerce Dashboard Template

Template created by Databox Databox
Use this Facebook Ad Campaign for eCommerce Dashboard Template to track purchases and generate revenue resulting from your Facebook Ads. Additionally, view and analyze the conversion path for your ad campaigns (i.e, see which specific ad campaign or traffic source is responsible for conversions and generating revenue).

Uses one-click integrations:

  • Facebook Ads Facebook Ads

If you don’t use Facebook Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Facebook Ad Campaign for eCommerce Dashboard Template

Simply connect your Facebook Ads account, and you’ll learn:

  • How do I track my purchases on Facebook ads? See which specific campaigns resulted in users purchasing a product or products from your online store within a specific time frame. View the total number of completed purchases made on your eCommerce site as a result of your Facebook ad campaign daily, weekly, monthly, or within a specified date range.
  • How do I measure my Facebook ad campaign performance? Measure and analyze your ad campaign’s results by tracking and (improving) important metrics, such are: total number of completed purchases, budget spent, link clicks, CPM, post engagement (reactions, shares, comments, likes), reach, frequency, and so on.
  • What is the total return on ad spend (ROAS) generated from website purchases? Measure the effectiveness of your ad campaign in generating revenue for your eCommerce business. See how much in revenue your eCommerce business gets back for each dollar spent on advertising. Tracking this data allows you to evaluate the performance of your active ad campaigns as well as the correlation between advertising spend/efforts and generated revenue.

Pull additional data using our extensive integration with Facebook Ads.

What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:

  • Individual campaign and ad performance
  • Clicks, downloads, leads, and sales
  • Cost per impression (CPM), click (CPC), and lead (CPL)
  • Return on ad spend (ROAS)
  • Ad spend and overall budget
  • Progress towards your campaign goals, and more

In Databox, there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.

Read more about Databox’s Facebook Ads integration.

Facebook Ads Facebook Ads metrics included in this template
  • Purchases Conversion Value

    Purchases Conversion Value is a metric that shows the total value of the purchases made by people who clicked on your Facebook ads. It helps you track the revenue generated by your ads and optimize your campaigns accordingly.

  • Post Comments

    Post Comments is a metric that measures the number of comments on a Facebook post. It indicates engagement level and can help evaluate the success of an ad campaign.

  • CTR (All)

    CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.

  • Frequency

    Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.

  • Page Likes

    Page Likes is a Facebook Ads metric that measures the number of people who have liked your Facebook Page. It is a key indicator of your Page's popularity and reach and can also help increase organic reach and engagement.

  • Link Clicks

    Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.

  • Purchases by Campaign

    Purchases by Campaign is a metric that shows the number of times people purchased after clicking or viewing an ad in a specific campaign. It helps measure the effectiveness of the campaign in generating sales and determining its ROI.

  • Post Shares

    Post shares is a metric that shows how many times your Facebook post has been shared by users on their own timelines or with their friends, increasing the reach of your content.

  • Post Reactions

    Post Reactions is a Facebook metric that shows the number of times people have reacted to a post by clicking on one of the reaction buttons - like, love, haha, wow, sad or angry.

  • Amount Spent

    The Amount Spent metric in Facebook Ads represents the total cost of all clicks, impressions, and other ad interactions that generated charges for your campaign or ad set.

  • Purchase ROAS (Return on Ad Spend)

    Purchase ROAS is a metric that helps measure the effectiveness of Facebook Ads campaigns based on the revenue generated compared to the money spent on the ads. It is calculated by dividing the revenue generated by the amount spent on the campaign. A high Purchase ROAS indicates a profitable campaign.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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