New tools to improve performance
If you don’t use Facebook Ads, you can pull data from any of our 100+ one-click, native integrations or
from spreadsheets, databases and other APIs.
With this Facebook Ads campaign performance template, you’ll be able to discover your most popular ads and see which campaigns have the highest ROI. No more guessing which campaigns need adjustments––simply connect your Facebook Ads account and you’ll learn:
What other campaign metrics can you track and visualize with our integration with Facebook Ads? Almost anything:
In Databox there are almost 100 Facebook Ads metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Facebook Ads widens.
Read more about Databox’s Facebook Ads integration.
CPC (All) is the cost per click metric that measures the average amount paid for all clicks on an ad, including link clicks, likes, comments, and shares.
CPM (Cost Per Thousand Impressions) is the cost that an advertiser pays per thousand ad impressions on a social media platform such as Facebook. It is an important metric that helps to measure the effectiveness of ad campaigns and their reach.
Frequency is a Facebook Ads metric that shows the average number of times your ad was shown to each person in your target audience. It can help you understand how often your ad is being viewed by the same people and avoid ad fatigue.
CTR (Link Click-Through Rate) is a measure of the ratio between clicks and impressions on a link within a Facebook ad. It shows the effectiveness of the ad in engaging the audience and driving traffic to the intended destination.
Link Clicks is a metric that shows the number of clicks your ad received that led people to a destination on or off Facebook, such as your website.
Post Engagement is a metric that measures the number of people who have interacted with your Facebook post and includes likes, comments, shares, and clicks.
Amount Spent by Campaign indicates the total cost incurred by a specific Facebook ad campaign over a given time period. It shows the amount of money spent on ads, including ad creation, placement, and delivery costs.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward actually improving performance. So, what can you do when any of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of other paid marketers on how to improve your ad and campaign engagement, increase conversion rates, increase awareness and traffic, and reduce your ad costs.
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