Facebook Ads, Google Ads & GA4 Dashboard Template

Uses one-click integrations:

Google Analytics 4
Facebook Ads
Google Ads

If you don’t use Google Analytics 4, Facebook Ads or Google Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Facebook Ads, Google Ads & GA4 Dashboard Template

Simply connect your Facebook Ads, Google Ads and GA4 accounts, and you’ll learn:

Which metrics should I be tracking for my Google Ads campaigns? Measure the effectiveness of your Google ads campaign by tracking key metrics such as how many people saw your ad, and clicked on it, as well as your click-through rate (CTR), average cost per click (CPC), conversions, and so on. By tracking these metrics, you’ll be able to measure your actual results against your goals and ROI to determine what to prioritize, change, or optimize regarding your ad strategy.
How do I measure the click-through rate for all my ad groups? See the percentage of impressions that resulted in clicks for each ad group that makes up your existing campaigns. Find out how many people actually clicked on your ad; this is a good indicator of your ad’s relevance.
How do I track keyword-level clicks on my ads? Track the performance of specific keywords for your Google Ads campaigns. View the number of clicks that resulted from these keywords in a month as well as CTR. A high CTR indicates to Google that you’re useful to people searching online using those specific keywords.

What else can you track and visualize with our deep integration with Facebook Ads, Google Ads and GA4?

When it comes to attributing your to traffic and conversions, almost anything:

Impressions, clicks, and conversions
Cost analysis
Keyword analysis
Conversion analysis
Paid advertising
Landing page performance
Engagement by Ad, Ad Group, and Ad Campaign
Website Engagement, and more

There are numerous metrics and metric combinations you can track using Facebook Ads, Google Ads and GA4. And in Databox, you can quickly visualize dozens of Facebook Ads, Google Ads and GA4 metrics in a variety of ways.

Read more about Databox’s Facebook Ads, Google Ads and GA4 integrations.

CPC (All)
CPC (All) is the average cost per click across all ad types, placements, and objectives in a Facebook Ads campaign. It shows how much an advertiser pays for each click on their ad.
CTR (All)
CTR (All) is a Facebook Ads metric that measures the ratio of clicks to impressions for all ad placements. It helps to evaluate the ad's relevance to users and overall performance. A higher CTR indicates better user engagement and ad performance.

Cost / Conversion
Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.
CTR by Keyword Id by Campaign by Keyword
CTR by Keyword Id by Campaign by Keyword is a metric that measures the click-through rate of specific keywords within a particular AdWords campaign. It helps to identify which keywords are driving the most clicks and optimize bidding strategies accordingly.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.