What Is a StackAdapt Dashboard?
A StackAdapt dashboard is an interactive analysis tool for monitoring and analyzing key metrics essential for optimizing digital advertising strategies across various devices, inventory, and publisher partners. With StackAdapt, advertisers can track campaign performance, identify trends, and make data-driven decisions to enhance customer engagement and acquisition efforts.
What Should Be Included in a StackAdapt Dashboard?
A StackAdapt Dashboard should incorporate metrics crucial for evaluating the effectiveness of programmatic advertising campaigns. These metrics typically include click-through rate (CTR), effective cost per mille (eCPM), effective cost per click (eCPC), conversion rate (CVR), Media Cost, and more.