What Is a Twitter Dashboard?
A Twitter dashboard displays the metrics and KPIs for your social media marketing strategy in real-time and in the form of captivating and comprehensive visualizations. By tracking your most important Twitter metrics, you will be able to gain insights that can help you further develop your marketing strategy, increase engagement, and ensure that your team and your clients hit your social media goals.
What Should Be Included in a Twitter Dashboard?
A Twitter dashboard needs to include all your most important KPIs and metrics. It should be able to answer questions like “How does my audience engage with my Twitter content?” or “How many people are my tweets reaching?” at a glance. Here are some of the metrics and KPIs to include in your Twitter dashboard – Followers, Following, Mentions, Retweets, Media Likes, website Clicks and more.