What Is a Marketo Dashboard?
A Marketo dashboard helps you track, visualize, and monitor lead and campaign performance. A Marketo dashboard can help you align your entire team around the marketing metrics that are core to your business. By tracking your KPIs and most relevant metrics in real-time, you will be able to take relevant action quickly, ensuring campaign success.
What Should Be Included in a Marketo Dashboard?
A Marketo dashboard should include all your most important marketing metrics and KPIs. It should provide you with an overview of your leads and campaigns and alert you to any sudden changes. For example, metrics like clicks, opens, and delivered emails can provide you with deeper insights into the effectiveness of your email campaigns.