New tools to improve performance
If you don’t use Marketo, you can pull data from any of our 100+ one-click, native integrations or
from spreadsheets, databases and other APIs.
What else can you track and visualize with our deep integration with Marketo? When it comes to measuring your marketing efforts, almost anything:
There are many, many different metrics and metric combinations you can track using Marketo. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways.
The Clicked Email metric measures the number of times a recipient has clicked on a link within an email, indicating engagement with the content and potential interest in the product or service being promoted.
Emails Delivered metric in Marketo represents the number of successfully sent emails that were accepted by recipient servers and were not bounced back.
Emails Opened is a metric that measures the number of times an email campaign was opened by recipients. It is a key performance indicator in email marketing that helps to determine the effectiveness of subject lines, content, and timing of emails.
The Emails Sent metric in Marketo measures the total number of emails that have been sent out from a specific email program or campaign. It helps track the volume of emails sent and analyze the overall performance of email campaigns.
The Number of Leads metric tracks the total count of new leads generated within a specific timeframe and indicates the effectiveness of lead generation efforts.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward improved performance. So, what can you do when some of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of other marketers on how to improve your email marketing strategy:
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