New tools to improve performance
If you don’t use Mailchimp, you can pull data from any of our 100+ one-click, native integrations or
from spreadsheets, databases and other APIs.
Connect your MailChimp account and learn:
What else can you track and visualize with our deep integration with MailChimp? When it comes to attributing your to traffic and conversions, almost anything:
There are many, many different metrics and metric combinations you can track using MailChimp. And in Databox, you can quickly visualize 100s of MailChimp metrics in a variety of different ways.
Read more about Databox’s MailChimp integration.
Recent Campaign Click Rate measures the percentage of email recipients who clicked on a link in your campaign within a specific time frame, typically the past 24 hours.
The Recent Campaign Open Rate is a metric that measures the percentage of people who opened a specific email campaign within a certain timeframe.
Click Rate by Campaigns measures the percentage of total recipients who clicked on a link in your email campaign, providing insight into the effectiveness of your email content and Call-to-Actions.
Open Rate by Campaigns is a metric in Mailchimp that measures the percentage of subscribers who opened a specific email campaign. It helps businesses evaluate the effectiveness of their email campaign and improve their content to increase engagement and conversions.
The Campaigns metric refers to the number of emails sent to a target audience for a specific marketing effort, along with the associated click rates, open rates, and conversion rates.
Audiences in Mailchimp refers to the collection of contacts that have opted into your marketing messages. It allows you to segment and target your audience, as well as track engagement and performance.
Click Rate by Audiences is a Mailchimp metric that measures the percentage of subscribers who clicked on a link within an email campaign, segmented by audience. It helps you understand which audience is more engaged with your content.
The Open Rate by Audiences metric is the percentage of subscribers who opened your email campaign, segmented by different audience groups. It helps you understand which segments are most engaged with your content.
Subscribed Contacts is a metric that tracks the number of individuals who have opted-in or subscribed to receive emails from your organization through your Mailchimp account.
The New Unsubscribed Contacts metric measures the number of contacts who have unsubscribed from your email list within a specified time period.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward actually improving performance. So, what can you do when any of these metrics is trending down?
We’ve collected a few resources that contain tips from hundreds of other marketers on how to improve your email marketing strategy:
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