Mailchimp | Databox KPI Dashboard

Uses one-click integrations:

Mailchimp

If you don’t use Mailchimp, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this MailChimp dashboard template:

Connect your MailChimp account and learn:

How many new subscribers joined our email list? See how many people opted to receive your emails within the selected time period and compare your contact growth overtime. Review trends for daily new signups and see how they measure up against your goals. Are you capturing enough leads?
How many people opted out from receiving our emails this month? View the percentage of your subscribers that have opted out from receiving your emails. Keep an eye on your unsubscribe rate daily, to act promptly once you notice people unsubscribing from your mailing list at an alarming rate.
How do we assess the health of our email lists? See how many people recently signed up to receive your emails and how many people, in the same manner, opted out from your email list. Track how many email addresses returned back as soft or hard bounces within a time period.
How do we measure the impact of our email marketing efforts?Measure the effectiveness of your email marketing efforts by examining the growth of your email list. See how many people are subscribed to your mailing list and what percentage of your subscribers opted out.
How do we measure email campaign performance? Evaluate your email campaigns’ performance and track what percentage of your email recipients actually opened the email and how many of them clicked a link to take action.
How do we track audience engagement? See how many of your email subscribers that got emails delivered to them actually opened these emails within the time period.

Pull additional data using our deep integration with Google Analytics.

What else can you track and visualize with our deep integration with MailChimp? When it comes to attributing your to traffic and conversions, almost anything:

Campaign performance
Audience growth
SEO results
Top email recipients
Click rates by campaign

There are many, many different metrics and metric combinations you can track using MailChimp. And in Databox, you can quickly visualize 100s of MailChimp metrics in a variety of different ways.

Read more about Databox’s MailChimp integration.

Click Rate by Campaigns
The percentage of how many successfully delivered Campaigns registered at least one Click split up by Campaigns. No historical data is available from before the initial connection.
Open Rate by Campaigns
The percentage of how many successfully delivered Campaigns were Opened by Subscribers split up by Campaigns. No historical data is available from before the initial connection.
Campaigns
Total number of Campaigns. No historical data is available from before the initial connection.
Audiences
Total number of Audiences. No historical data is available from before the initial connection.
Open Rate by Audiences
The percentage of how many successfully delivered Campaigns were Opened by Subscribers split up by Audience. No historical data is available from before the initial connection.
New Subscribed Contacts
Number of New Subscribed Contacts during the specified Date Range. Mailchimp does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change. We recommend displaying this metric on a line or bar chart to view daily fluctuations.
Subscribed Contacts
Total number of Subscribed Contacts. No historical data is available from before the initial connection.
New Unsubscribed Contacts
Number of New Unsubscribed Contacts during the specified Date Range. Mailchimp does not provide net values for this metric directly via their API. We calculate this metric by subtracting the current value from the previous value to determine net change. We recommend displaying this metric on a line or bar chart to view daily fluctuations.
Unsubscribed Contacts
Total number of Unsubscribed Contacts. No historical data is available from before the initial connection.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.