Dashboard Examples / Marketing / Marketing Automation
Marketing Automation

90+ Must-Have Marketing Automation Dashboard Templates

These marketing automation dashboards come pre-built with some of the most commonly tracked marketing metrics from the most popular tools. You can also customize your templates later. To get started, just choose a template, connect your data, and your metric visualizations will populate automatically.

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Track some of the most common Marketing Automation metrics and KPIs and analyze your Marketing Automation performance with just a few clicks.

TOP Marketing Automation INTEGRATIONS
  • Drift
  • ActiveCampaign
  • Campaign Monitor
  • Outreach
  • Marketo
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You can build a dashboard with any data using Zapier, Make, Google Sheets, or a SQL database.
Dashboard example

HubSpot Marketing Performance

HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.

Dashboard example

Mailchimp Campaign Performance

Mailchimp dashboard template provides you with insights about your subscribers growth, audience and campaign performance to grow your business—all in one place.

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Klaviyo Email Performance

Klaviyo dashboard template provides you with insights about your email open and click rates, subscribers growth, and email performance to grow your business—all in one place.

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HubSpot Email Campaigns

The HubSpot Email Campaign Dashboard shows which emails get opened and clicked over the course of a week or month.

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ActiveCampaign Account Overview

This dashboard gives you a full overview of all your ActiveCampaign marketing and sales metrics.

Dashboard example

SendGrid Email Overview

SendGrid dashboard template provides you with insights about your email delivery, open rates and click rates performance to grow your business—all in one place.

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Campaign Monitor Account Overview

Campaign Monitor dashboard template provides you with insights about your list growth, and campaign performance to grow your business—all in one place.

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Salesforce Pardot Opportunities & Prospects

This dashboard template, you're able to track your most important leads, monitor their growth, and reveal which campaigns have been most productive.

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Marketo Account Activity

This dashboard gives an overview of all the activities you have completed in Marketo, with a focus on email.

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Outreach Prospects Overview

This template will enable you uncover key insights in your prospecting efforts and help you track the impact of every touch point.

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Marketo Email Marketing

This dashboard gives a high-level overview of your email marketing funnel.

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Monthly Marketing Performance (HubSpot & GA4)

The Monthly Marketing dashboard template examines Google Analytics 4 and HubSpot Marketing for a complete view of traffic and user acquisition.

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Outreach Email Delivery Overview

This template will provide you with greater visibility of your email delivery and engagement metrics.

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Drift Contacts & Conversations

Drift dashboard template which gives you insights about new and closed conversations, reply times by team members and more.

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Drift Chat & Email Conversations

This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.

Dashboard example

Email Traffic Overview

The Email Traffic Overview dashboard shows the actions that visitors take on your site after they click into your site from an email.

Custom dashboard

Build custom Marketing Automation dashboards

No design or coding skills necessary.

Learn more about Dashboard Designer

What is a Marketing Automation Dashboard?

A marketing automation dashboard displays all of the key parts of a marketing campaign in one place and provides quick insights into how well your marketing strategies are working.

With the help of a marketing automation dashboard, marketing teams are able to gain valuable insights on how to increase website traffic, convert more leads, and prove marketing ROI.

What Should Be Included in a Marketing Automation Dashboard?

A comprehensive marketing automation dashboard should include any metrics you need to monitor in order to optimize your marketing efforts, such as number of website visitors, new leads, traffic sources, email clicks and opens, conversion rate through the funnel, and more.

A carefully crafted marketing automation dashboard should help inform your marketing strategy by answering what does your marketing funnel look like, which are your top-converting sources of traffic, number of leads generated from blog posts and/or email campaigns, and more.

How to Create a Marketing Automation Dashboard

Create a new dashboard using our Designer tool

Create a new dashboard using our Designer tool

Name your dashboard

Name your dashboard

Select a data source

Select a data source

Drag-and-drop pre-built metrics from that source to your dashboard

Drag-and-drop pre-built metrics from that source to your dashboard or drag a blank visualization first and select the metric you’d like to associate with it.
Drag-and-drop pre-built metrics from that source to your dashboard

Customize each metric block

Customize each metric block by date range, comparisons, goals, and more.
Customize each metric block

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