Free Lead Generation Dashboard Templates

Facebook Ads (Campaign performance)

Facebook Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.

Google Universal Analytics KPI Dashboard

Focus in on the metrics that matter from your Google Analytics account. Measure the key outcomes that your website was designed to create, as well as the leading indicators that help pinpoint where your greatest opportunities lie.

HubSpot Marketing

HubSpot Marketing dashboard template provides you with insights to increase traffic, convert leads, and prove ROI.

Facebook Ads & Google Ads Dashboard

The Facebook Ads & Google AdWords template allows you to monitor both your Facebook and Google campaigns at the same time to track your progress and areas to improve upon.

Facebook Pages & Facebook Ads: Engagement Summary

This Dashboard gives a clear overview of your Reach, Campaign Performance and Community Activity based on Facebook Pages and Facebook Ads metrics.

Google Universal Analytics Audience Overview

The Google Analytics Audience Overview dashboard gives you a top-level overview of your website users for insights on visitor location, engagement and common devices.

YouTube Overview

The Youtube Overview Dashboard shows engagement on your Youtube channel with metrics like minutes, views and referral sources.

Sales Overview

A visual snapshot of monthly performance by the sales team.

Marketing Overview (HubSpot & Google Analytics)

This dashboard highlights the second part of the inbound funnel- Convert. It shows how well you are creating leads from your site.

HubSpot Email Campaigns

The HubSpot Email Campaign Dashboard shows which emails get opened and clicked over the course of a week or month.

Google Ads Campaign Performance

This dashboard allows you to view Adwords performance and custom insights on the campaign level.

Google Universal Analytics Content Analysis

The Google Analytics Content Analysis dashboard reveals which pages keep your visitor's attention and prevent them from bouncing.

Acquisition Overview

Download this free Google Analytics 4 Acquisitions dashboard template to dig deeper into your traffic sources, monitor user behavior, and keep an eye on how it all impacts your revenue.

YouTube Channel Performance

The YouTube Channel Performance dashboard makes it easy to measure video engagement with multiple metrics.

Google Ads: Competitive Health Template

This dashboard leverages rolling Adwords traffic trends and KPIs to constantly monitor the competitive search landscape that your account occupies.

Blog Quality Metrics

The Blog Quality Metrics Dashboard shows you which posts engage readers and encourage them to take further action on your site.

HubSpot (Leads by Source)

HubSpot (Leads by Source) dashboard template gives insights on which sources of traffic drive the most leads or contacts. It explains where to focus marketing effort.

Social Networks Overview

The Social Networks dashboard template integrates Facebook, Twitter, Linkedin and Instagram data. It shows daily traffic across the 4 networks and tracks follower counts..

Google Analytics (New Users Organic Traffic)

Use this databoard to get an activity snapshot of new users from your organic channel. These metrics will help diagnose which assets are working well, and where you need to focus more attention.

Facebook Ads Campaign Analysis

This dashboard will show the latest data from all your campaign-level metrics in Facebook Ads.

Google Analytics Landing Page & Lead Tracking

This dashboard helps you analyze your landing page down to every detail: traffic, sources, leads, bounce rate and more.

Marketing & Sales Overview

Marketing & Sales dashboard template uses the Hubspot Marketing and Hubspot CRM products to give you a full view of both the top and bottom of your funnel.

Monthly Marketing Performance

The Monthly Marketing dashboard template examines Google Analytics and HubSpot Marketing for a complete view of traffic and user acquisition.

Audience Overview

Use this free dashboard and gain a top-level overview of your website and app users for insights on visitor location, engagement, and common devices.

HubSpot Sources Report

This dashboard will help you track all stages of the inbound marketing funnel based on the source of traffic.

Website Conversions

Measure lead generation and cost per lead across multiple conversion pixels in this databoard.

LinkedIn Ads: Campaign performance

This dashboard shows a high-level overview of your Linkedin Ads Campaign performance so you can track ROI.

Google Analytics Acquisition+ (Data Snacks)

This Google Analytics Acquisition dashboard goes deep into the channels, referrers, and pages that drive traffic and conversions on your website.

Facebook Ads Campaign Review

This dashboard provides you with insights about ad engagement, click activity, money spent and more.

HubSpot Mktg Funnel: Became a [stage] metrics

This template provides information to marketing and sales teams about their conversion rates, as well as giving a clear view of the full funnel and a detailed analysis of how the day-to-day is behaving based on when contacts entered different stages.

HubSpot Full Funnel Analysis

You can quickly gain insight into how your marketing and sales team is working together. See exactly where your leads are getting held up in the process, and develop a plan of attack to get them unstuck from your funnel.

Website & Google Business - Goals & Conversions

This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.

Content Marketing Overview

Content Marketing Overview. View metrics: sessions, sessions by channel, events by event action, audience behavior, pageviews, goal completions by goal

HubSpot Landing Pages

The HubSpot Landing Pages dashboard allows you to discover your top-performing pages through every step of the funnel.

Audience Overview

Audience Overview. View metrics: sessions by channel, sessions by device, source drilldown, country drilldown, users by gender, new users by referrer

Pipedrive CRM: deals performance

This dashboard gives you the ability to focus on your Sales KPI's. The simple layout allows you to overview your deal performance in one place.

HubSpot (Blogging performance)

The Hubspot Blogging dashboard template looks at your most highly-trafficked blog posts each month. It measures whether you are hitting monthly goals.

Facebook Essentials - Measuring Page Video

This dashboard, authored by ConnectEngine, is a guide to getting started with Facebook Video and understanding when people watch, and when they stop watching as well.

Channel (or Acquisition) Overview

Use this free dashboard template to compare the performance of your most popular acquisition channels.

Email Traffic Overview

The Email Traffic Overview dashboard shows the actions that visitors take on your site after they click into your site from an email.

HubSpot + Google Ads Top of Funnel

This dashboard reviews your inbound and PPC tactics for filling your marketing funnel.

Facebook Groups Insights

This template will enable you gain valuable insights about the growth of your group’s members.

HubSpot Mktg - High Level Metrics

This databoard focuses on the conversion of visits to leads, and which sources you should focus on to improve that rate.

Simple Marketing + Sales Waterfalls (HubSpot)

This dashboard is designed to help you monitor both your conversion rates and your progress to your traffic and lead goals.

Website Segment Overview

Website Segment Overview. View metric: pageviews, sessions by channel, segment drilldown

Google Universal Analytics Website Performance

This dashboard helps you track traffic sources, monitor audience behavior, and add performance-focused notes to Google Analytics data.

Conversion Report: Goals Overview

Conversion Report: Goals Overview. View metrics: goal conversion rate, goal completions by goal, goal completions by channel, goal conversion rate by channel, goals by page

Google Universal Analytics Traffic Overview

This Google Analytics Databoard shows your overall traffic, users, pages sessions and bounce rate. This offers a list of top performing landing pages, sessions, top channels and rate of goal completions from Google Analytics.

Credo's Marketing KPIs

These are the marketing metrics that John Doherty from Credo uses to measure his top of funnel.

HubSpot Marketing Performance Overview

HubSpot Marketing Performance Overview: sessions, visitors, bounce rate, new contacts, new customers, by source, new opportunities

LinkedIn Ads: Ads performance

This dashboard shows a high-level performance overview of your Linkedin Ads Ads so you can track ROI.

Conversion Report: Ecommerce Overview

Conversion Report: Ecommerce Overview. View metrics: transactions, transactions by channel, source drilldown, revenue, product drilldown

Audience Drilldown: Sources

Use this free dashboard template to monitor your website traffic, bounce rate, and conversion data split up by 1 dimension.

Eventbrite (Event Analytics)

This dashboard allows you to track all the common KPIs of events from Eventbrite.

HubSpot Mktg+Value Journey Canvas (Convert)

The Convert dashboard helps you see how you’re doing in the subscribe and convert stages of the Value Journey Canvas.

HubSpot Marketing Website Overview

HubSpot Marketing Website Overview: sessions, bounce rate, page views, new vs returning visitors, session quality, cta engagement

Content Improvement Databoard

This dashboard gives you three key pieces of data that will help you improve the content on your site: your highest converting pages, your most-clicked keywords, and your CTRs by keyword.

Hubspot Marketing & Sales Basic KPIs

This template was made for C-Level executives who want to track their Marketing and Sales teams KPI's.

Organic Vs Direct Traffic Dashboard

This dashboard compares your direct traffic to your organic traffic to determine the quality of each channel. Data from Google Analytics.

Google Universal Analytics Traffic Quality Check

This dashboard shows the traffic quality per channel in order to help identify which channels are performing at the desired level, and which need to be focused on and improved.

Blog Post Performance After SEO Update

This dashboard helps you monitor the performance—organic search traffic, Google Search rankings, CTRs, and conversions—of old blog posts you've recently updated

HubSpot CRM Essentials - BDR Sales Rep Habits

This dashboard is a guide to getting your sales rep started with the right behaviors while using HubSpot CRM. You'll help your rep stay on top of their own productivity and accountability with this behavior-changing dashboard.

Google Universal Analytics Top 10 KPIs

This dashboard gives you an overview of three categories of KPIs from Google Analytics: Acquisition, Behavior, Conversion.

Google Universal Analytics Responsive Design

The Google Analytics Responsive Design dashboard measures the user experience of each page on your site on tablet and mobile.

Conversion Report: Events Overview

Conversion Report: Events Overview. View metrics: event actions, events by channel, events by source, event value, events by page

HubSpot (Landing Pages Performance)

Hubspot Landing Page Performance dashboard template shows activity across your landing pages, and their activity over the last 30 days, previous month and past year.

HubSpot Mktg Monthly Lead Generation Dashboard

This dashboard provides a streamlined view of monthly lead generation performance using data from HubSpot's Marketing product.

HubSpot Marketing Conversion Drilldown

HubSpot Marketing Conversion Drilldown: sessions, contacts, sql, opportunity, customers, landing page contacts, email marketing contacts, new contacts by source

Adobe Analytics

Adobe Analytics dashboard template uses visits, conversion rates and customer loyalty to help you understand your customers as people — what they want, need, and believe.

HubSpot Marketing Email Overview

HubSpot Marketing Email Overview: emails sent, delivered, opened, clicked, email open rate, emails click rate, sessions by email marketing source

Marketing Funnel Rollup (3 HubSpot Sources)

This template gives you the ability to aggregate information from 3 HubSpot accounts. Using data calculations, we add together the core marketing funnel values.

Semrush + GA Organic Traffic Analysis

The Organic Traffic Analysis dashboard shows the results of your SEO work alongside key activities on-site from Google Analytics.

Google Universal Analytics Referrals Overview

The Referral Overview dashboard shows which external sites drive traffic, and which ones drive conversion on your site.

HubSpot Marketing - Marketer Drilldown (Sessions)

This HubSpot Marketing Template drills down into your Website Sessions so you can better determine the effectiveness of your blogging efforts. I uses a combination of quality and quantity Metrics to help you understand your audience's behavior.

Marketing & Sales SLA Dashboard

This Marketing & Sales dashboard offers a high level overview of cumulative results driven by digital activity on an annual basis.

HubSpot Blog Report Card

This dashboard gives the user a month-to-date view of their content marketing performance using data from HubSpot Marketing and Google Analytics.

HubSpot (Marketing & Sales Waterfalls)

The HubSpot Marketing + Sales dashboard template uses data from both Hubspot services to show your full marketing funnel and sales pipeline.

HubSpot Free Essentials - Inbound Dashboard

This dashboard, authored by ConnectEngine, is a guide to getting started with measuring marketing funnel performance with HubSpot Free.

Google AdWords Monthly Performance

This dashboard allows you to compare cost per click and contacts gained to previous periods.

HubSpot Marketing Landing Page Overview

HubSpot Marketing Landing Page Overview: landing page views, landing page submissions, views by landing page, view to submission conv. rate

Copper Overview

This dashboard gives you an overview of your monthly forecast from Copper so you anticipate your new revenue.

HubSpot Marketing: Lead Generation

This dashboard provides a high-level overview of the impact of your lead generation efforts.

HubSpot Marketing Website Source Drilldown

HubSpot Marketing Website Source Drilldown: website benchmarks, sessions, bounce rate, new visitors sessions, new contacts

Marketing + Sales Funnel

Use this free dashboard template to view ratios between current traffic, leads, marketing qualified leads, deals, and customers.

Blog Performance Tracking

This dashboard looks at your most highly-trafficked blog posts each month.

HubSpot Marketing Monthly Reporting

This dashboard shows all the key performance indicators your business needs to view on a monthly basis from HubSpot Marketing.

HubSpot Mktg+GA Value Journey Canvas (Attract)

This dashboard allows you to easily view metrics around how you're attracting, converting and closing business, in order to determine how to further pinpoint opportunities for improvement.

Marketo: Activity

This dashboard gives an overview of all the activities you have completed in Marketo, with a focus on email.

HubSpot Marketing Landing Page Drilldown

HubSpot Marketing Landing Page Drilldown: page views, cta views, submissions, contact, customers, bounce rate, entrances, exits

HubSpot Marketing Blog Overview

HubSpot Marketing Blog Overview: new blog posts published, blog views, total blog subscribers, new blog subscribers

HubSpot Marketing Email Campaign Drilldown

HubSpot Marketing Email Campaign Drilldown: emails sent, delivered, opened, clicked, open rate, click rate

HubSpot Marketing Performance

This template shows an overview of last month's HubSpot Marketing performance compared to the previous year.

Basic HubSpot Marketing Funnel

This template provides information to marketing and sales teams about their conversion rates, as well as giving a clear view of the full funnel and a detailed analysis of how the day-to-day is behaving.

Review Site Referrals

The Review Site Referrals dashboard monitors which review sites encourage prospects to try your product.

Drift

Drift dashboard template which gives you insights about new and closed conversations, reply times by team members and more.

Eventbrite Events

This dashboard helps you track all the metrics around one big annual event, like a conference.

HubSpot (Customers by Source)

This dashboard gives you insight as to what sources lead to the most customers. With that information, you can adjust your marketing strategy accordingly.

Drift Essentials: Google Analytics Sources & Pages

This dashboard uncovers the magic that comes from connecting Drift events with Google Analytics events tracking... The kind of magic that Databox can unlock and deliver to you in an easy to understand way on an ongoing, realtime basis.

HubSpot Marketing CONVERT Performance

This template helps you measure how well you are moving leads through the funnel by comparing CTA views to clicks, emails opened to clicks, and contacts to traffic.

HubSpot Marketing + CRM: Customer Acquisition

This dashboard lets you analyze your newly acquired customers by tracking the number of new deals created in HubSpot CRM.

KPI Trends

This HubSpot Marketing template allows you to compare last year's KPIs to this year's KPIs to your own personal goals. Simultaneously, it gives you the opportunity to share notes on key takeaways.

Email Marketing Performance

Email performance overview out of HubSpot

HubSpot Contact Performance

This dashboard shows you the flow of contacts through the marketing funnel.

HubSpot Annual Inbound Performance

This dashboard gives an overview of the annual metrics from your HubSpot account, including sales, email, traffic and contacts.

HubSpot (Opportunities by Source)

The Hubspot Opportunities dashboard template shows the Sources that generate the largest amount of qualified leads. It informs on how to adjust your marketing strategy.

Wistia + Google Universal Analytics

This dashboard shows both internal Wistia and Google Analytics metrics to reveal the impact of video on site behavior.

Marketing Funnel Rollup (2 HubSpot Accounts)

This template gives you the ability to aggregate information from 2 HubSpot accounts. Using data calculations, we add together the core marketing funnel values.

HubSpot Marketing Blog Drilldown

HubSpot Marketing Blog Drilldown: blog post performance, pageviews, cta clicks, ctr, bounce rate

HubSpot Free Essentials - Inbound Kickstart

This dashboard, authored by ConnectEngine, is a guide to getting started with inbound marketing. You'll discover how people are reaching your website and how many are becoming leads.

Top of Funnel Website Performance

This dashboard gives an overview of user acquisition and behavior on your website based on Google Analytics data.

CallRail: Campaigns overview

This dashboard shows the performance of your campaigns and responsiveness of your sales team.

Benchmarks for Companies w/ $1 - $10mil Revenue

This dashboard shows how your inbound funnel compares to other companies with between $1mil and $10mil of revenue.

Drift Overall Metrics Dashboard

This dashboard gives you an overall view of your sales and customer support team's performance with live chat.

HubSpot Mktg Inbound Performance Overview

The Inbound Performance Overview dashboard uses data from the HubSpot Marketing platform to compare the health of your inbound marketing funnels with benchmark data.

Hubspot Mktg + Seventh Sense: Email Audience Fatigue

This dashboard gives you the ability to visualize your entire audience's fatigue to marketing emails. It works with HubSpot Smart Lists that are built with Seventh Sense's fatigue engine workflow to provide a comprehensive overview.

HubSpot Marketing + Google Analytics: Traffic Generation

This dashboard shows a high-level report of impact of your traffic generation efforts. See the total vs. new visitors to your site, as well as their corresponding source attribution.

HubSpot Mktg Inbound Marketing Performance Review

This template helps you track key Inbound Marketing performance metrics like traffic performance by source, contacts by lifecycle stages, email performance, landing page performance and blog performance.

Drift Campaigns & Conversations Dashboard

This dashboard tracks the traffic levels of visitors using chat for assistance, along with the overall performance of Drift Campaigns.

Benchmarks for Companies w/ $250k - $1mil Revenue

This dashboard shows how your inbound funnel compares to other companies with between $250k and $1mil of revenue.

Video Marketing for Awareness & Conversions

Use this free dashboard template to track how awareness video is leading to branded and high-intent searches, track your Facebook ads and Google Ads performance and return on your ad spend.

Wistia Essentials - Getting Started with Video

This dashboard, authored by ConnectEngine, is a beginner's guide to getting started with measuring video marketing performance.

General Social Performance

This template is perfect for clients who want a general overview of their social media performance without getting into too much detail. This will summarize how their brand is doing within the social community.

Benchmarks for Companies w/ <$250k Revenue (1)

This dashboard shows how your inbound funnel compares to other companies with less than $250k of revenue.

Marketing + Sales Waterfalls (HubSpot)

This dashboard gives you the ability to focus on your Marketing and Sales KPIs as individual components. The simple layout allows you to guide the conversation without any distractions.

Benchmarks for Companies w/ $10m - $500m Revenue

This dashboard shows how your inbound funnel compares to other companies with between $10m and $500m of revenue.

Seventh Sense + HubSpot: Email Mktg Source

This dashboard gives you the ability to analyze how email events are performing in order to progress users through the lifecycle stages.

Drift (Conversation Performance)

This databoard highlights the "Power" KPI's of Drift. Share this with your team and keep Drift conversations from going on autopilot.

Benchmarks for Companies w/ $500m - $1b Revenue

This dashboard shows how your inbound funnel compares to other companies with between $500m and $1b of revenue.

Twitter Ads: Promoted Video Views Summary

This dashboard lets you track the performance of your video ads in each Twitter Ads campaign.

Benchmarks for Companies w/ $1bil+ Revenue

This dashboard shows how your inbound funnel compares to other companies with over $1bil of revenue.

GA4 test board

Free Lead Generation Dashboard Templates

Track some of the most common Lead Generation metrics and KPIs and analyze your Lead Generation performance with just a few clicks.

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Free Lead Generation Dashboard Templates

Track some of the most common Lead Generation metrics and KPIs and analyze your Lead Generation performance with just a few clicks.

Build custom Lead Generation dashboards

What is a Lead Generation Dashboard?

What Should Be Included in a Lead Generation Dashboard?

How to Create a Lead Generation Dashboard

Explore even more Marketing dashboard templates

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