New tools to improve performance
If you don’t use Google Ads, you can pull data from any of our 100+ one-click, native integrations or
from spreadsheets, databases and other APIs.
By connecting your Google Ads account, you’ll learn:
To be sure, do a simple test by searching for some of your target keywords to see which advertisers pop up. If this is the case, you might want to seek out more creative ways to stand out.
What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:
There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways.
Read more about Databox’s Google Ads integration.
Click-Through Rate (CTR) is the ratio of clicks to impressions of an ad, expressed as a percentage. It measures the effectiveness of an ad and indicates how relevant it is to the target audience.
The Conversion Value metric represents the total value of all conversions completed by an advertiser during their ad campaign, taking into account the assigned value of each conversion. It is a measure of the success and ROI of the campaign.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward improving your ad campaigns’ performance. So, what can you do when some of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of other paid marketers on how to improve your cost per click (CPC), Quality Score, and overall campaign performance:
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