Google Ads (Competitive Health) Dashboard Template

Template created by Revenue River Revenue River
Use this free, intuitive, customizable Google Ads (Competitive Health) Dashboard Template to constantly monitor the competitive search landscape that your account occupies. Keep track of your traffic and conversion trends in real-time, and see how you compare to your competitors.

Uses one-click integrations:

  • Google Ads Google Ads

If you don’t use Google Ads, you can pull data from any of our 70+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google Ads (Competitive Health) Dashboard Template:

By connecting your Google Ads account, you’ll learn:

  • Am I losing clicks and impressions to my competitors? Track the number of clicks and impressions your ad received for the selected time period. Look out for sudden dips in click and impression volume, as this is an indicator that your competitors might have new ad campaigns set up or are bidding more aggressively for the same keywords that you are.

    To be sure, do a simple test by searching for some of your target keywords to see which advertisers pop up. If this is the case, you might want to seek out more creative ways to stand out.

  • How do I measure my Google ad campaign performance? Measure the effectiveness/success of your Google Ads campaigns by tracking your most important Google ads metrics, including impressions, clicks, CTR, cost, conversions, and so on. Use this data to determine if your efforts are paying off.
  • What percentage of impressions resulted in a click? Gauge the performance of your target keywords and ads based on the ratio of people who click on your campaign when they see it. Low CTR indicates that your ad viewers do not consider your ad to be relevant or valuable, which means you end up losing them to your competitors.
  • How much am I being charged for a click on my ad? See how much you pay for clicks on your ad campaign daily. Look out for spikes or dips in your average CPC data from competitors aggressively bidding up CPCs.

  • Pull additional data using our deep integration with Google Ads.

    What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:

    • Impressions, clicks, and conversions
    • Cost analysis
    • Keyword analysis
    • Conversion analysis
    • Engagement by Ad, Ad Group, and Ad Campaign, and more

    There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways.

    Read more about Databox’s Google Ads integration.

Google Ads Google Ads metrics included in this template
  • Avg. CPC

    Average amount of Cost-per-click (CPC) paid for your Ads divided by your total Clicks during the specified Date Range.

  • Clicks

    Number of Clicks on your Ads during the specified Date Range.

  • Conversions

    Number of times your Ads led Customers to an Action you've defined as valuable, such as Sales or Leads during the specified Date Range.

  • Cost

    Sum of your Cost-per-click (CPC) Spend and Cost-per-thousand Impressions (CPM) Spend during the specified Date Range.

  • Cost / Conversion

    Cost divided by your Conversions during the specified Date Range. Cost includes cost for Interactions that can lead to a Conversion, and Conversions includes only those Conversion Actions that you've chosen to include.

  • CTR

    Number of Clicks your Ad receives divided by the number of times your Ad is shown during the specified Date Range. It's often used to help determine the effectiveness of an Ad.

  • Impressions

    An Impression is counted each time your Ad is served on Google's Ad Networks, such as on or other Publisher Websites and Apps during the specified Date Range.

  • Conversion Value

    Sum of Conversion Values for your Conversions during the specified Date Range.

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Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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