If you don’t use Google Ads, you can pull data from any of our 70+ one-click, native integrations or
from spreadsheets, databases and other APIs.
What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:
There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways.
Read more about Databox’s Google Ads integration.
Average amount of Cost-per-click (CPC) paid for your Ads divided by your total Clicks during the specified Date Range split up by Campaigns.
Number of Clicks on your Ads during the specified Date Range split up by Campaigns.
Number of Conversions divided by total Interactions that can lead to Conversions during the specified Date Range split up by Campaign by Ad Groups.
Number of times your Ads led Customers to an Action you've defined as valuable during the specified Date Range split up by Campaigns.
Sum of your Cost-per-click (CPC) Spend and Cost-per-thousand Impressions (CPM) Spend during the specified Date Range split up by Campaigns.
Number of Clicks your Ad receives divided by the number of times your Ad is shown during the specified Date Range split up by Campaigns.
An Impression is counted each time your Ad is served on Google's Ad Networks during the specified Date Range split up by Campaigns.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward improving your ad campaigns’ performance. So, what can you do when some of these metrics are trending down?
e’ve collected a few resources that contain tips from hundreds of other paid marketers on how to improve your cost per click (CPC), Quality Score, and overall campaign performance:
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