If you don’t use Google Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:
There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways.
Read more about Databox’s Google Ads integration.
The All Conversions metric is a measure of all desired actions taken by users on your website after clicking an ad, including purchases, form submissions, and phone calls.
Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.
Clicks by Campaign is a metric within Google AdWords that shows the total number of clicks your ads received for each individual campaign. It helps you measure the effectiveness of your campaigns and make informed decisions about future ad spending.
Conversions by Campaign is a metric that tracks the number of conversions (such as leads or sales) that have been generated by each individual campaign in your Google Ads account. This metric can help you identify which campaigns are driving the most valuable results for your business.
Cost/Conversion by Campaign is a metric that compares the total cost of a specific AdWords campaign with the number of conversions generated by that campaign. It helps to determine the efficiency and profitability of each campaign and guides decisions on budget allocation and optimization.
Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.
CTR by Campaign metric measures the click-through rate for each Google Ads campaign. It is calculated by dividing the number of clicks by the number of impressions for each campaign. This metric shows how well each campaign is performing and helps identify areas for improvement.
Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).
The AdWords PPC dashboard template gives a complete view of all the fundamental ad metrics, including cost-per-click, click-through rate and impressions.
This dashboard leverages rolling Adwords traffic trends and KPIs to constantly monitor the competitive search landscape that your account occupies.
Overview of your PPC performance with key metrics from Google Ads and Semrush.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward improving your ad campaigns’ performance. So, what can you do when some of these metrics are trending down?
e’ve collected a few resources that contain tips from hundreds of other paid marketers on how to improve your cost per click (CPC), Quality Score, and overall campaign performance:
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