New tools to improve performance
If you don’t use Google Ads, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
What else can you track and visualize with our deep integration with Google Ads? When it comes to analyzing your campaigns, pretty much anything:
There are numerous metrics and metric combinations you can track using Google Ads. And in Databox, you can quickly visualize dozens of Google Ads metrics in various ways.
Read more about Databox’s Google Ads integration.
The Avg. CPC by Campaign metric in Google AdWords shows the average cost per click for each campaign in your account. This allows you to see which campaigns are costing you the most per click and make adjustments to your bidding strategy to improve your return on investment.
Clicks by Campaign is a metric within Google AdWords that shows the total number of clicks your ads received for each individual campaign. It helps you measure the effectiveness of your campaigns and make informed decisions about future ad spending.
The Conversion Rate by Campaign by Ad Group metric is a measure of how many website visitors clicked on your ad and completed a desired action. It shows the performance of specific ad groups within campaigns and helps optimize the ad strategies for improved conversion rates.
Conversions by Campaign is a metric that tracks the number of conversions (such as leads or sales) that have been generated by each individual campaign in your Google Ads account. This metric can help you identify which campaigns are driving the most valuable results for your business.
Cost by Campaign metric shows the amount of money spent on a specific campaign in your Google Ads account. This metric helps you understand how much you are spending on each campaign and adjust your budget accordingly for optimum results.
Impressions by Campaign metric tracks the number of times each of your ad campaigns was displayed to potential customers on search or display networks. It helps to evaluate campaign performance by measuring reach and brand awareness."
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward improving your ad campaigns’ performance. So, what can you do when some of these metrics are trending down?
e’ve collected a few resources that contain tips from hundreds of other paid marketers on how to improve your cost per click (CPC), Quality Score, and overall campaign performance:
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