New tools to improve performance
If you don’t use Eventbrite, you can pull data from any of our 100+ one-click, native integrations or
from spreadsheets, databases and other APIs.
This dashboard template provides you with real-time insight into the performance of your event marketing campaigns. Track key metrics that impact your ticket sales, number of attendees, traffic flow, commitment to sponsors, and so on, to make smarter decisions with your event marketing budget. By connecting your Eventbrite account, you’ll learn:
What other event marketing metrics can you track and visualize with our integration with Eventbrite? Almost anything:
In Databox there are dozens of event marketing metrics already built and ready for you to visualize in a variety of different ways. With the use of Query Builder and Data Calculations, the range of different metrics and metric combinations you can track from Eventbrite widens.
Read more about Eventbrite integration.
Event capacity is a metric that indicates the maximum number of attendees an event can accommodate. It helps organizers plan for logistics and ensures compliance with safety regulations.
The Fees metric refers to the charges applied by Eventbrite to the total ticket price. These fees can include taxes, payment processing, and service charges, among others.
Gross Sales is the total revenue generated by an event before deducting any fees, taxes, or expenses. It reflects the full price paid by attendees for tickets, merchandise, and other items sold through the Eventbrite platform.
Net Sales is the total revenue generated by an event, product or service after deducting any discounts, promotions or refunds.
The Attendees metric on Eventbrite refers to the total number of people who have registered or purchased tickets for a specific event. It can be used to gauge the popularity and success of an event.
The Attendees by City metric shows how many attendees are from each city, providing insights on where the event is drawing the most interest and allowing organizers to adjust marketing and outreach efforts accordingly.
The Page Views metric refers to the number of times a particular page on your event website has been viewed by visitors. It provides insight into the popularity and engagement of different pages on your site.
The Quantity Sold metric refers to the number of tickets or registrations that have been sold for a particular event on Eventbrite. It provides insight into the popularity and success of an event in terms of attendee attendance.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to
include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward actually improving performance. So, what can you do when any of these metrics is trending down?
We’ve collected a few resources that contain tips from dozens of other businesses on how to improve your ticket sales, attendees count, and event publicity:
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