The Bounced Contacts metric represents the number of emails that were not delivered to the intended recipient due to factors such as invalid email addresses or full inboxes.

The Campaigns metric in ActiveCampaign measures the efficacy of email marketing campaigns by tracking statistics such as open rates, click-through rates, and conversions.

Clicks by Campaign is a metric in ActiveCampaign that measures the number of clicks on links within emails sent as a part of a specific campaign. It helps assess the effectiveness of a campaign in engaging subscribers and driving traffic to a website or landing page.

The Opens by Campaign metric measures the number of times an email campaign has been opened by recipients.

The Sent Emails by Campaign metric measures how many emails were sent out during a specific campaign. It helps track the overall reach of a campaign and can be used to evaluate its effectiveness in terms of driving engagement and conversions.

Contacts represent individuals or organizations present in your ActiveCampaign account who have opted in to receive communication from you. The Contacts metric tracks the number of unique email addresses or unique individuals/organizations in your account.

Contacts by List is a metric that shows the number of contacts present in a specific list in ActiveCampaign. It helps to track the growth of a particular list and analyze the engagement level of the contacts in that list.

Contacts by Tag metric shows the total number of contacts associated with a specific tag. It enables you to segment your audience and tailor your communications to specific groups of people based on their interests or behaviors.

The Deals metric in ActiveCampaign tracks the progress of sales opportunities or deals through the sales pipeline, giving visibility into the status of each deal and the likelihood of closing.

Deals by Title is a metric that measures the number of deals based on their stage title in your ActiveCampaign pipeline, providing you with an overview of the distribution of deals throughout the sales process.

Active Contacts metric refers to the total number of contacts in your ActiveCampaign account who have engaged with your emails or other marketing campaigns during a specific period. It helps to measure the effectiveness of your campaigns and the size of your engaged audience.

Active Contacts by List metric provides the number of active contacts currently subscribed to a specific list. It helps measure effectiveness of email campaigns on specific audience segments.

New Contacts is a metric that measures how many new leads or prospects have been added to your ActiveCampaign account within a certain timeframe, typically on a daily or weekly basis.

The Unsubscribed Contacts metric indicates the number of contacts who have opted-out or unsubscribed from your email campaigns, and are no longer eligible to receive future communications.