What Is a Mailchimp Dashboard?
A Mailchimp dashboard provides you with a real-time overview of your email marketing metrics. Clearly visualized data in your Mailchimp dashboard will enable you to spot any changes to your campaigns as they happen. With these insights, you can make changes to your strategy or email content to ensure that you hit your pre-set email marketing goals.
What Should Be Included in a Mailchimp Dashboard?
Your Mailchimp dashboard needs to include all of your most important email marketing metrics. By tracking your main KPIs, such as new subscribers, lost subscribers, open rates, click-through rates, and more from your email campaigns, you will be able to gain insights that will help you tailor your future campaigns and ensure continual success.