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LinkedIn Ads KPI Dashboard Software

LinkedIn Ads
Dashboard and Reporting Software

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LinkedIn Ads is an advertising platform on the LinkedIn social network, enabling targeting and delivery of relevant ads to professionals. It offers various ad formats and targeting options to reach a specific audience for business purposes, driving engagement, leads, and brand awareness.

Track and analyze the impact your Linkedin Ads have on your business, alongside the rest of your  advertising, marketing  and sales metrics.

Linkedin Ads allows companies to target performance-based ads to their ideal customers (by job title, function, industry, and more) on the world’s largest professional network of 600M+ people. Drive brand awareness, leads or even event registrations with their self-service ad system.

With Databox, track your most important LinkedIn Ads metrics alongside metrics from other advertising systems and marketing software on any device: computer, mobile, Apple Watch, TV display and Slack. By building reporting dashboards with data from Google Ads, Facebook Ads, Twitter Ads, and Linkedin Ads, as well as your preferred website analytics and marketing tools, you can more easily monitor and maximize your return on ad spend.

Get started in minutes by connecting your Linkedin Ads Account and using one of our templates below, or add any of the metrics below to an existing or new dashboard of your own design.

Custom reports available with the use of Databox Metric Builder.

  • Metrics & Templates
  • Tech details
  • Behaviour & usage
  • Handling errors
  • Help Articles

Basics

  • Category
    Paid Advertising
  • Description
    LinkedIn Ads is an advertising platform on the LinkedIn social network, enabling targeting and delivery of relevant ads to professionals. It offers various ad formats and targeting options to reach a specific audience for business purposes, driving engagement, leads, and brand awareness.
  • Status
    stable
  • Date added
    2017-11-11
  • Time Zone
    UTC

API Details

Metric Builder

  • Metric builder available
    Yes
  • Tabs
    Campaign groups Campaigns Ads (Creatives) Conversions Shares Companies Other
  • Sharing LinkedIn Ads account access with Databox
    • Invite apps@databox.com to the Linkedin Ads account. Databox’s user can be found on this link: www.linkedin.com/in/databox-apps
    • Under ‘Admin tools’ in the top-right corner, select ‘Manage admins’ from the dropdown menu.
    • Click ‘Add admin’ and search for Databox’s account by name.
    • Choose Super Admin role for the user and save changes.
  • Possible data discrepancies for campaigns targeting members residing in the European Economic Area (EEA) and Switzerland

    For LinkedIn Ads discrepancies may appear in campaign metrics when targeting members in the European Economic Area (EEA) and Switzerland. These discrepancies result from requirements imposed by the EU Digital Markets Act (DMA).
    Due to LinkedIn’s compliance changes, users running campaigns targeting these regions may notice fewer conversions, smaller audience sizes, and shifts in ROI, impacting campaign and reporting metrics.
    You can learn more about this here.

  • Missing data for LinkedIn Ads metrics

    If your LinkedIn Ads data suddenly disappears from Databox (after being available initially), it may be because the user who originally connected the account has lost the necessary permissions in LinkedIn.
    To fix this, the user must either regain the ‘Super Admin’ role on LinkedIn or have another user with the correct access reconnect the LinkedIn Ads account.

  • Media creatives in Linkedin Ads

    The ‘Media creatives’ feature is available for all Linkedin Ads ‘by Ad’ basic dimensional metrics (for example – ‘Impressions by Ad’, ‘Leads by Ad’, etc.). Feature is supported only on the ‘Table’ visualization.

  • LinkedIn Ads metrics specifications

    The following LinkedIn Company Pages metrics are no-reset metrics. No-reset metrics are not reset to value 0 with every new day.

    • Average Engagement
    • Average CTR
    • Average CPC
    • Average CPM
    • Daily Budget
    • Bid
    • Cost per Lead (Email)

    The following LinkedIn Company Pages metrics are non-aggregatable metrics.
    This means that, due to the nature of these metrics, adding daily, weekly, or monthly values together will not provide accurate results for extended time periods.

    • Average Engagement
    • Average Frequency
    • Average CTR
    • Average CPC
    • Average CPM
    • Daily Budget
    • Bid
    • Cost per Lead (Email)
    • Reach
    • Conversion Rate
    • Cost per Conversion
    • Total Conversion Value
    • Return on Ad Spend
    • Lead Form Completion Rate
    • Cost per Lead
  • Hourly, weekly, and quarterly granularities are not supported for LinkedIn Ads metrics in Databox

    Due to API limitations, hourly, weekly, and quarterly granularities are not supported. This may affect visualization options for Charts in Databox.

    For example, if a LinkedIn Ads metric is used on a Line or Bar chart with ‘Yesterday” date range selected, hourly data won’t be displayed on the Chart.

    However, the big number above the Chart will accurately reflect the metric value for the selected date range.

    Learn more about granularity here.

  • Data discrepancy between basic and custom Linkedin Ads metrics

    When comparing the values of a custom metric with those of a basic metric, some daily values might be missing.

    Here’s why:

    • Basic LinkedIn Ads metrics offer data availability for up to 2 years prior to when the metric is first used in Databox with no specific granulation limitations.
    • Custom LinkedIn Ads metrics provide general data for 2 years prior to when the metric is first used in Databox, but these metrics have a daily granulation limitation of 6 months from the metric’s creation date. This means the custom metric will not return daily data for any dates older than 6 months from the metric’s first use in Databox.

    Additionally, due to technical limitations, the ‘All Time’ date range will only return a maximum of 24 months of historical data from when the metric is first used in Databox.

    API limitations further restrict the availability of daily data to a maximum of 6 months before the metric is first used in Databox. This could affect how LinkedIn Ads metrics are displayed on charts.

    However, the big number above the chart will still accurately reflect the metric value for the entire selected date range.

  • LinkedIn Ads data source keeps disconnecting, displays error message ‘Access revoked’ immediately after attempting to reconnect

    In case of the ‘Access revoked’ error, please follow these steps:

    • Check for multiple connections of the given LinkedIn account in Databox:
      ensure that the same LinkedIn Ads account is not connected to other Databox accounts (for example, in both Agency and Client account). Databox only allows one connection per LinkedIn Ads account.
    • Remove Databox Permissions in LinkedIn and reconnect the data source :
      if the issue persists, remove the Databox app from your LinkedIn services page, then attempt to reconnect the LinkedIn Ads account in Databox. Go to LinkedIn’s Permitted Services Page to delete the Databox app.

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