LinkedIn Ads
Dashboard and Reporting Software

• Invite apps@databox.com to the Linkedin Ads account. Databox’s user can be found on this link: www.linkedin.com/in/databox-apps
• Under ‘Admin tools’ in the top-right corner, select ‘Manage admins’ from the dropdown menu.
• Click ‘Add admin’ and search for Databox’s account by name.
• Choose Super Admin role for the user and save changes.

For LinkedIn Ads discrepancies may appear in campaign metrics when targeting members in the European Economic Area (EEA) and Switzerland. These discrepancies result from requirements imposed by the EU Digital Markets Act (DMA).
Due to LinkedIn’s compliance changes, users running campaigns targeting these regions may notice fewer conversions, smaller audience sizes, and shifts in ROI, impacting campaign and reporting metrics.
You can learn more about this here.

If your LinkedIn Ads data suddenly disappears from Databox (after being available initially), it may be because the user who originally connected the account has lost the necessary permissions in LinkedIn.
To fix this, the user must either regain the ‘Super Admin’ role on LinkedIn or have another user with the correct access reconnect the LinkedIn Ads account.

The ‘Media creatives’ feature is available for all Linkedin Ads ‘by Ad’ basic dimensional metrics (for example – ‘Impressions by Ad’, ‘Leads by Ad’, etc.). Feature is supported only on the ‘Table’ visualization.

The following LinkedIn Company Pages metrics are no-reset metrics. No-reset metrics are not reset to value 0 with every new day.

• Average Engagement
• Average CTR
• Average CPC
• Average CPM
• Daily Budget
• Bid
• Cost per Lead (Email)

The following LinkedIn Company Pages metrics are non-aggregatable metrics.
This means that, due to the nature of these metrics, adding daily, weekly, or monthly values together will not provide accurate results for extended time periods.

• Average Engagement
• Average Frequency
• Average CTR
• Average CPC
• Average CPM
• Daily Budget
• Bid
• Cost per Lead (Email)
• Reach
• Conversion Rate
• Cost per Conversion
• Total Conversion Value
• Return on Ad Spend
• Lead Form Completion Rate
• Cost per Lead

Due to API limitations, hourly, weekly, and quarterly granularities are not supported. This may affect visualization options for Charts in Databox.

For example, if a LinkedIn Ads metric is used on a Line or Bar chart with ‘Yesterday” date range selected, hourly data won’t be displayed on the Chart.

However, the big number above the Chart will accurately reflect the metric value for the selected date range.

Learn more about granularity here.

When comparing the values of a custom metric with those of a basic metric, some daily values might appear to be missing. Here’s why:

• Basic LinkedIn Ads metrics offer data availability for up to 2 years from the point when the metric is first used in Databox, with no specific granularity limitations.
• Custom LinkedIn Ads metrics also provide data for up to 2 years, but daily granularity is limited to the last 6 months, on a rolling basis. This means that when using daily granularity, custom metrics will not return data for any dates older than approximately 180 days—regardless of when the metric was first created or used.

This limitation affects how data is displayed, particularly in:

• Number visualizations
• Number above bar/line charts
• Table, Pie, and other aggregate-based visualizations

When Number values are impacted:

This occurs for date ranges that extend beyond the last 6 months when daily granularity is used, such as:

• Since…
• Last N Days, where N > 180
• Custom date range beyond 6 months
• This Year and Year to Date (when used in the second half of the year)

In these cases, the total value (the number) may be lower or inconsistent when the selected date range exceeds the last 6 months. To avoid inconsistent totals as the current month progresses, Number visualizations are automatically rounded down to use a fixed 5-month range.

When Number values are not impacted:

• Last Year
• Last N Months
• Any shorter period that falls within the last 6 months, such as:
  • Last Quarter
  • Last Month, etc.

Monthly granularity is not affected by this limitation—monthly data is available for the full 2-year period.

Additionally, due to technical limitations, the “All Time” date range returns a maximum of 24 months of historical data from when the metric is first used in Databox.