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PPC Performance Overview Dashboard Template

Stay on top of your Google Ads PPC performance with the PPC Performance Overview dashboard template. This interactive dashboard is the perfect fit for agencies, CMOs, and PPC experts. It displays key PPC metrics from SEMrush and Google Ads, such as Clicks, Impressions, Conversions… and more, enabling you to monitor performance, analyze data, and make informed decisions about your Google Ads PPC strategy.

Pulls data from

Google Ads

Google Ads

Google Ads is an online advertising platform that enables businesses to create and display targeted ads on Google search results pages and partnered websites. It helps to maximize visibility, reach target audiences, and drive website traffic or conversions through various ad formats and bidding strategies.

SEMrush

SEMrush

Semrush is a comprehensive SEO tool with features like keyword analysis, backlink tracking, site auditing, and competitor analysis. It helps businesses improve their online visibility and optimize their websites for better rankings on search engines.

If you don't use Google Ads or SEMrush, you can pull data from any of our 130+ one-click, native integrations or from spreadsheets, databases and other APIs.

PPC Performance Overview Dashboard Template

What you’ll learn from this PPC Performance Overview Dashboard Template:

Analyze your campaigns, ad groups, keywords, and engagement metrics to improve your return on investment (ROI). By connecting your Google Ads and SEMRush accounts, you’ll learn:

  • Which keywords bring in the most conversions? Find out which keywords convert best so you can adjust your SEO strategy in real time and ensure that all your goals are met.
  • How do you monitor your Ad Impressions data? View the total number of times your ad was shown/seen on Google within the specified date range.
  • How many times was your ad clicked on? Visually monitor the number of clicks your ad receives daily. It helps track this data as it is a good indicator that your ad is compelling and valuable to prospective customers.
  • How much do you pay for each click on your Ad? See the amount you pay on average for each click your ad receives. If your ad CPC is too high, you might want to consider alternative keywords to target, lower, and adjust your bids, make your ad more relevant, etc.
  • How much, on average, does conversion on my ad cost? See how much you get charged for each desired action taken by a user after coming across your ad. Compare your cost per conversion value against your target amount to determine the return on your ad investment.

Pull additional data using our robust integration with Google Ads and SEMRush.

What else can you track and visualize with our deep integration with Google Ads and SEMRush? When it comes to analyzing your campaigns, pretty much anything:

  • Impressions, clicks, and conversions
  • Warnings
  • Pages Markup
  • Conversion analysis
  • Engagement by Ad, Ad Group, and Ad Campaign, and more

There are numerous metrics and metric combinations you can track using Google Ads and SEMRush. And in Databox, you can quickly visualize dozens of Google Ads and SEMRush metrics in various ways.

Read more about Databox’s Google Ads and SEMRush integrations.

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Customize this dashboard with Databox

Customize this template with Databox's Dashboard Designer. Add metrics, visualizations, and data from any source with simple drag and drop.

A Databox dashboard beside the Dashboard Designer's visualization picker — number, combo, pie, funnel and bubble