PPC Performance Overview Dashboard Template

Template created by Databox Databox
Stay on top of your Google Ads PPC performance with the PPC Performance Overview dashboard template. This interactive dashboard is the perfect fit for agencies, CMOs, and PPC experts. It displays key PPC metrics from SEMrush and Google Ads, such as Clicks, Impressions, Conversions... and more, enabling you to monitor performance, analyze data, and make informed decisions about your Google Ads PPC strategy.

Uses one-click integrations:

  • Google Ads Google Ads
  • SEMrush SEMrush

If you don’t use Google Ads or SEMrush, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this PPC Performance Overview Dashboard Template:

Analyze your campaigns, ad groups, keywords, and engagement metrics to improve your return on investment (ROI). By connecting your Google Ads and SEMRush accounts, you’ll learn:

  • Which keywords bring in the most conversions? Find out which keywords convert best so you can adjust your SEO strategy in real time and ensure that all your goals are met.
  • How do you monitor your Ad Impressions data? View the total number of times your ad was shown/seen on Google within the specified date range.
  • How many times was your ad clicked on? Visually monitor the number of clicks your ad receives daily. It helps track this data as it is a good indicator that your ad is compelling and valuable to prospective customers.
  • How much do you pay for each click on your Ad? See the amount you pay on average for each click your ad receives. If your ad CPC is too high, you might want to consider alternative keywords to target, lower, and adjust your bids, make your ad more relevant, etc.
  • How much, on average, does conversion on my ad cost? See how much you get charged for each desired action taken by a user after coming across your ad. Compare your cost per conversion value against your target amount to determine the return on your ad investment.

Pull additional data using our robust integration with Google Ads and SEMRush.

What else can you track and visualize with our deep integration with Google Ads and SEMRush? When it comes to analyzing your campaigns, pretty much anything:

  • Impressions, clicks, and conversions
  • Warnings
  • Pages Markup
  • Conversion analysis
  • Engagement by Ad, Ad Group, and Ad Campaign, and more

There are numerous metrics and metric combinations you can track using Google Ads and SEMRush. And in Databox, you can quickly visualize dozens of Google Ads and SEMRush metrics in various ways.

Read more about Databox’s Google Ads and SEMRush integrations.

Google Ads Google Ads metrics included in this template
  • Avg. CPC

    Avg. CPC stands for Average Cost Per Click, which is the average amount of money an advertiser pays each time a user clicks on one of their ads. It is a key metric in Google AdWords and helps advertisers evaluate the effectiveness of their ad campaigns.

  • Clicks

    Clicks is a metric that measures the number of times users click on an ad and are directed to the advertiser's website or landing page. It helps advertisers gauge ad performance and user engagement.

  • Conversions by Keyword Id by Campaign by Keyword

    The Conversions by Keyword Id by Campaign by Keyword metric calculates the number of conversions generated by a specific keyword within a campaign, allowing for optimization of keyword targeting and budget allocation.

  • Cost / Conversion

    Cost/Conversion is a Google AdWords metric that measures the amount of money spent on a campaign divided by the number of conversions (desired actions taken by users). This metric helps advertisers determine the efficiency of their campaigns and optimize them accordingly to achieve their conversion goals at a lower cost.

  • Impressions

    Impressions is a metric in Google Adwords that refers to the number of times your ad has been displayed to potential customers on the Google search results page or on websites and apps that are part of the Google Display Network.

SEMrush SEMrush metrics included in this template
  • Top Keywords by CPC

    Top Keywords by CPC shows the most expensive keywords for advertisers to bid on in a particular region. It helps identify profitable niches where advertisers are willing to pay high prices.

  • Top Keywords by Volume

    Top Keywords by Volume metric shows the most searched for keywords related to a website or topic, ranked by search volume. It helps identify popular keywords and topics to target for SEO and PPC campaigns.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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