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Mixpanel 10 Metrics

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Mixpanel is an advanced analytics platform that helps businesses track user behavior, analyze data, and make data-driven decisions. It offers powerful features for event tracking, funnel analysis, user segmentation, and A/B testing, providing insights to optimize product performance, engagement, and conversion rates.

Understand how customers use your app, wherever you are.

Mixpanel is one of the most advanced mobile & web analytics. It gives you the ability to easily measure what people are doing in your app on iOS, Android, and web. Mixpanel allows you to find out where to focus your energy while building your product.

With Databox, your most important Mixpanel KPIs will be transformed into meaningful insights and delivered to your mobile, Apple Watch, TV display or Slack channels. One of the key benefits of Databox is the ability to combine multiple data sources in one place. This will help your team stay on top of important metrics that drive your business.

Custom reports available with the use of Databox Metric Builder.

Learn more about the integrations

  • Metrics & Templates
  • Tech details
  • Notes
  • Help Articles

metrics

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    dashboard templates

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      report templates

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        Basics

        • Category
          Analytics
        • Status
          stable
        • Date added
          2015-09-22

        API Details

        Metric Builder

        • Metric builder available
          Yes
        • Tabs
          Segmentation Explore Funnels Retention Multisegmentation
        • Potential issues with creating Mixpanel Custom Metrics

          At the end of 2023, Mixpanel increased their API rate limits from 400 to 60 API requests per hour. This can lead to prolonged syncing and to prolonged time required to create Custom Metrics with the Mixpanel Metric Builder in Databox. Learn more about this here.

          Public memo
        • Mixpanel Metric Builder in Databox does not support ‘List’ type

          Mixpanel Metric Builder in Databox supports only ‘String’, ‘Boolean’, ‘Number’ and ‘Date’ types. Due to multidimensional results returned via Mixpanel API, the ‘List’ type is not supported.

          Public memo
        • Missing custom properties for events in the Mixpanel Metric Builder

          Mixpanel API does not provide custom properties for events. Custom properties exist only in the Mixpanel Modeling layer, meaning data on them can only be obtained through a User Interface based API request. Any raw export or lower level API request would not include custom properties.

          Public memo
        • Incorrect total values for Custom metrics built with Mixpanel Metric Builder (Segmentation) when using Custom Date Range

          Due to an API limitation, Databox syncs daily unique values for Custom metrics built with Mixpanel Metric Builder (Segmentation) and then sums together those daily unique values for total values of longer Custom Date Ranges.

          This is a workaround, because Databox cannot sync the correct unique value for the whole Custom Date Range, except for ‘Today’ and ‘Yesterday’ periods, so discrepancies are possible for overall value of a Custom metric in such scenarios.

          Public memo
        • How much historical data is synced with the Mixpanel Metric Builder (Custom Metrics)?

          For metrics created with the Mixpanel Metric Builder (Custom metrics of non-current metric types) 24 months of historical data is initially synced.

          Public memo
        • Custom Events from Mixpanel cannot be reported on with Basic metrics in Databox – instead, use Custom metrics

          Mixpanel’s API does not return any data on Custom Events via Basic Metrics in Databox. In order to report on Custom Events, create a Custom metric for Mixpanel using the Metric Builder – select Custom Event as the Event in the Metric Builder for Mixpanel. This will expose the Custom Event ID field. Here, you can directly enter the Custom Event ID.

          Public memo

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