Google My Business Performance Dashboard Template

Template created by Databox Databox
Use this free Google My Business template to learn how many people are finding your business through organic searches. Track and report on your local business listing and useful metrics that matter for your business growth and local search ranking.

Uses one-click integrations:

  • Google Business Profile Google Business Profile

If you don’t use Google Business Profile, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

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What you’ll learn from this Google My Business Insights dashboard template:

This dashboard template will allow you to have greater visibility and more control over how your business is displayed in search results. Connect your Google My Business account and learn:

  • How many people viewed my listing? Track the total number of views your Google My Business listing received during a time period. Keep an eye on traffic trends daily for sudden spikes or dips in traffic.
  • How many Google my business searches did we receive this month? View the number of times prospective or current customers searched for your business and see how the total number of searches for the current month compares to the previous month.
  • How can I track the actions customers are taking on my listing? Track which customers’ actions are taken on seeing your business listing, such as website clicks, clicks to call, direction, etc. Monitor this data daily to discover which actions are most popular to optimize your profile accordingly.
  • How many calls did we receive this month? View the number of calls your business received from customers through your business listing compared to the previous month. Did you receive more calls? If yes, can this be attributed to certain changes you made?
  • Which sources drive the most searches for my business? Find out which sources your customers mostly use to find your business listing on search. It is important to track this as it helps you know which traffic sources to prioritize and which ones need to be worked on.
  • How many actions were carried out on my business listing this week? View the total number of actions taken by customers on seeing your listing, such as the sum of visits, calls, directions, etc.

Pull additional data using our deep integration with Google My Business.

What else can you track and visualize with our deep integration with Google My Business? When it comes to your local search ranking and customer acquisition, almost anything:

    • Search queries
    • Customer engagement
    • Ratings & reviews
    • Call tracking
    • Paid advertising
    • Location tracking

There are many, many different metrics and metric combinations you can track using Google Universal Analytics. And in Databox, you can quickly visualize 100s of Google Universal Analytics metrics in a variety of different ways.

Read more about Databox’s Google My Business integration.

Explore more Google My Business dashboards.

Google Business Profile Google Business Profile metrics included in this template
  • Interactions

    The Interactions metric tracks the number of times customers interact with your business on Google, including website clicks, calls, direction requests, and photo views.

  • Interactions by Type of Action

    The Interactions by Type of Action metric tracks the types of actions taken by users on a Google Business Profile listing, such as website clicks, direction requests, and phone calls. This helps businesses understand which actions their customers are taking and adjust their strategy accordingly.

  • Average Rating

    The Average Rating metric is a summary of all the ratings gathered from customers for a business on Google Business Profile. It's displayed as a numerical average rating score from 1 to 5 stars.

  • Searches

    The Searches metric in Google Business Profile indicates how many times your business profile on Google was viewed in the search results for a given time frame. It helps track the visibility of your business online and identify any trends in how often customers are discovering your profile.

  • Searches by Keyword

    The Searches by Keyword metric in Google Business Profile shows the number of times your business listing has appeared on Google search results for a specific set of keywords or phrases searched by users within a given time period. This metric helps businesses to evaluate which keywords are driving the most visibility for their listing and optimize their GMB profile accordingly.

  • Total Reviews

    Total Reviews is a metric that measures the total number of reviews received by a business on their Google Business Profile listing, including both positive and negative feedback from customers.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.

The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.

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