Track all of your key business metrics from one screen
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Google Business Profile is a free tool by Google that allows businesses to manage their online presence, including business information, reviews, and photos. As an integration with Databox, it enables businesses to track and analyze their Google Business Profile data, gain insights into customer engagement, monitor reviews, and measure the impact of their online listings on overall performance.
Google Business Profile is a free tool that lets you manage your business profile. Monitor and reply to customer reviews left on Google; engage customers via calling and messaging, and discover how and where people are searching for you.
Using Databox, you can track your most important Google Business Profile KPIs alongside metrics from other tools and monitor it on any device: computer, mobile, Apple Watch, TV display, and Slack. By building reporting dashboards with data from Google Search Console, Google Analytics, Google Ads, and Google Business Profile, you can more easily monitor and maximize your business’s value from Google.
Views is a metric that represents the number of times your Google My Business listing has been viewed by users in a specific time period. It includes total views, searches, and map views, and can help businesses track their online visibility and potential customer engagement.
The Interactions metric tracks the number of times customers interact with your business on Google, including website clicks, calls, direction requests, and photo views.
The Phone Calls metric on Google My Business measures the number of calls that customers make to a business directly from its GMB listing. It helps businesses track the effectiveness of their GMB profile and assess their success in driving phone leads.
The Website Clicks metric in Google My Business measures the number of times users clicked on the website link from the listing. It indicates the effectiveness and relevance of the website link displayed on the business listing.
The Searches metric in Google My Business indicates how many times your business profile on Google was viewed in the search results for a given time frame. It helps track the visibility of your business online and identify any trends in how often customers are discovering your profile.
The Average Rating metric is a summary of all the ratings gathered from customers for a business on Google My Business. It's displayed as a numerical average rating score from 1 to 5 stars.
The Interactions by Type of Action metric tracks the types of actions taken by users on a Google My Business listing, such as website clicks, direction requests, and phone calls. This helps businesses understand which actions their customers are taking and adjust their strategy accordingly.
Total Reviews is a metric that measures the total number of reviews received by a business on their Google My Business listing, including both positive and negative feedback from customers.
The Searches by Keyword metric in Google My Business shows the number of times your business listing has appeared on Google search results for a specific set of keywords or phrases searched by users within a given time period. This metric helps businesses to evaluate which keywords are driving the most visibility for their listing and optimize their GMB profile accordingly.
The Directions metric in GoogleMyBusiness shows the number of times people have requested directions to your business location. It helps you analyze the popularity of your business and the effectiveness of your listing in attracting potential customers.
Views by Platform and Device is a metric that shows how many times your Google My Business listing was viewed on different devices like desktop, mobile or tablet and platforms like Google Maps or Search. This data can help you optimize your presence on each platform and device for better engagement and visibility.
The Messages metric in Google My Business tracks the number of customer inquiries and chat messages sent to your business. It helps to measure engagement and customer interaction with your business.
The Bookings metric on Google My Business tracks the number of times customers have made reservations or appointments directly from your GMB listing. It is a crucial metric in measuring the effectiveness of your GMB profile in driving customer engagement and conversions.
This template will provide you with greater visibility and more control over how your business is displayed in search results.
This report combines search, user data plus goals from Google Analytics on your business website and also phone calls / actions from Google My Business.
If no data is being synced for some Google My Business metrics in Databox, it is likely that the incorrect Google My Business location is connected in Databox. The owner (or user) of the Google My Business account needs to check the Location ID from Google My Business and then verify that the same Location ID was used to connect the Google My Business Data Source in Databox.
Google Support information on where to find the Location ID: https://support.google.com/business/thread/32088228?hl=en
The Google My Business API is not returning any values via API for metrics ‘Searches by Keyword’ and ‘Searches’ when they are below the threshold value of 15 for any Keyword dimension. In Google My Business User Interface, such values will be displayed as ‘<15’, which means the value is below the given threshold. Databox will not show any values in such scenarios due to the API limitation.
If the Google My Business Account is of Account Type PERSONAL, only Locations that are directly owned by the Account are returned via the API. For other Account Types the API will provide all accessible locations from the Account, either directly or indirectly. Relevant Google documentation is available here.
In such cases, Databox suggests, if possible, to change the Google My Business account type to any other than ‘Personal’ in order to see more locations. No other workarounds are possible currently.
Yes. If the Google My Business account is used as a group business account to manage different locations for one brand, each location must be added as a separate Data Source connection in Databox. More info is available here.
Google My Business data is not available for the ‘Today’ and ‘Yesterday’ Date Ranges. If these Date Ranges are selected or if the time periods of today and/or yesterday are included in the set Date Range for Google My Business metrics, data will not be available for the most recent two days.
Additionally, due to Google My Business API limitation on data update delays, sometimes data in Databox might be updated with a delay of up to 7 days. When this occurs, a drop in metric values will be visible on charts in Databox.
More information on data syncing delays for Google My Business metrics in Databox is available here.