Google Analytics 4 Website Traffic Dashboard Template

Uses one-click integrations:

Google Analytics 4

If you don’t use Google Analytics 4, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.

Get this dashboard for free

What you’ll learn from this Google Analytics 4 Website Traffic Dashboard Template:

By connecting your Google Analytics 4 account, you’ll learn:

If your sessions are trending up or down on a daily/monthly/quarterly basis? Track the number of sessions your website is getting on a regular basis. By comparing this number to previous periods, you can gain more insights and take appropriate steps to ensure that it continues to go up rather than stagnate or decline.
Which channels bring in the most users? Identify the specific channels that bring in the most users to your website. This will help you focus your efforts where you are most likely to see an ROI when it comes to increasing the number of users. Whether it is upping your Facebook Ads budget or investing more in your Email campaigns
How engaged are your users? Is your website content interesting to visitors? How many engaged sessions are you getting? Learn about your bounce rate, average session duration, and the percentage of new users. This will give you an overall insight into how your website is performing.
How well is your website keyword optimization performing? You can discover the number of sessions that were generated as a result of search traffic by specific keywords. That will show you how well your website ranks for those keywords on search engines. That way, you can adjust your SEO strategy and increase the sessions coming from the targeted keywords.

What else can you track and visualize with our deep integration with Google Analytics 4?

When it comes to attributing to your traffic and conversions, almost anything:

Website Engagement
Sales revenue
Mapping out the customer journey
Calculate average revenue per user/ARPU
Website and app engagement
Purchase paths of your users
Landing page performance
Monitor audience growth over time.

There are many, many different metrics and metric combinations you can track using Google Analytics 4. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways. Read more about Databox’s Google Analytics 4 integration

Sessions by Session Google Ads Keyword Text
The Sessions by Session Google Ads Keyword Text metric in Google Analytics 4 measures the number of sessions in which a specific Google Ads keyword was responsible for driving traffic to a website. It helps marketers evaluate the effectiveness of their Google Ads campaigns and optimize them to improve their website's performance.
Average Session Duration
Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.
Views per Session
Views per Session is a Google Analytics 4 metric that calculates the average number of pages viewed during a single session on your website or app.
Sessions by Session Default Channel Group
The Sessions by Session Default Channel Group metric in Google Analytics 4 reports the number of sessions attributed to each default channel group, which categorizes traffic sources such as organic search, social media, paid search, and direct traffic.
Total Users by Session Default Channel Group
The Total Users by Session Default Channel Group metric measures the total number of users who accessed a website or app during a specific period of time, grouped by their default channel such as organic search, social media, direct, referral, or paid search.

Customize this dashboard with Databox

Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.