New tools to improve performance
If you don’t use Google Analytics 4, you can pull data from any of our 100+ one-click, native integrations or from spreadsheets, databases and other APIs.
By connecting your Google Analytics 4 account, you’ll learn:
When it comes to attributing to your traffic and conversions, almost anything:
There are many, many different metrics and metric combinations you can track using Google Analytics 4. And in Databox, you can quickly visualize 100s of Google Analytics metrics in a variety of different ways. Read more about Databox’s Google Analytics 4 integration.
Visualizing your performance data in a way that’s easy for everyone to interpret is the first step toward improved performance. So, what can you do when some of these metrics are trending down?
We’ve collected a few resources that contain tips from hundreds of other marketing professionals on improving website conversion, increasing page views, average time on page, and more.
Average Session Duration is the average length of time visitors spend on your website during a single session, measured in seconds. This metric provides insight into visitor engagement and can help identify areas for improvement in site content or user experience.
Engagement Rate is a metric that measures how users interact with your website or app. It captures the percentage of sessions in which users engaged with your site, such as clicking on a link, watching a video or scrolling through content.
The Event Count by Event metric in Google Analytics 4 measures the total number of times a particular event has occurred on your website or app during a given time period. It helps you track and analyze user engagement and behavior related to specific events, such as button clicks, video views, or form submissions.
The Views by Page Title metric in Google Analytics 4 shows how many times each page on your website was viewed by users, organized by the title of the specific page.
The Sessions by Device Category metric measures the number of sessions on your website or app based on the type of device used to access it. The three device categories are desktop, mobile, and tablet.
Sometimes, you’ll want to dive deeper into performance. When you need to customize this template (or any other dashboard) to include different metrics, add metrics from different sources, etc., you can do so by using Databox’s Dashboard Designer.
The Designer allows you to easily drag-and-drop metrics and visualizations from any data source right into your dashboard.
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