Google Analytics

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How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]
Google Analytics

How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...

Author's avatar by Filip Stojanovic | Nov 19, 2024
High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]
Ecommerce

High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]

Shopping cart abandonment is the silent killer of eCommerce profits. Despite businesses investing heavily in customer acquisition and optimizing user experience, cart abandonments are still ...

Author's avatar by Filip Stojanovic | Sep 19, 2024
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics

The 11 Most-Tracked Google Analytics Metrics in GA4

Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...

Author's avatar by Stefana Zaric | Nov 3, 2024
8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts
Dashboards & Visualization

8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts

Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in ...

Author's avatar by Melissa King | Apr 9, 2024
How to Create, Read, and Understand Web Analytics Reports
Reporting

How to Create, Read, and Understand Web Analytics Reports

So you’ve been tasked with the delivery of accurate analytics and reporting to your client and manager. One of the most important things you must ...

Author's avatar by Djordje Cvijovic | Apr 9, 2024
Google Analytics 4 Industry Benchmarks for 2023 and Beyond
Marketing

Google Analytics 4 Industry Benchmarks for 2023 and Beyond

If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...

Author's avatar by Nevena Rudan | May 29, 2024
Google Analytics 404 Report: How to Monitor, Find and Fix 404 Errors in GA
Reporting

Google Analytics 404 Report: How to Monitor, Find and Fix 404 Errors in GA

We’ve all been there. We’ve been looking for an important piece of information for a while, and finally, it seems we’ve managed to track it ...

Author's avatar by Davor Štefanović | May 29, 2024
15 Ways to Use Google Analytics to Track and Improve Your SEO Performance
Google Analytics

15 Ways to Use Google Analytics to Track and Improve Your SEO Performance

Did you know that 67% of all clicks go to the first five organic results in a search engine? You are probably already aware of just how ...

Author's avatar by Filip Stojanovic | May 29, 2024
How to Setup Google Analytics Across Multiple Websites
Marketing

How to Setup Google Analytics Across Multiple Websites

Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers? This is ...

Author's avatar by Jessica Malnik | May 29, 2024
Google Analytics Benchmarking Reports: Use Cases, Examples & Best Practices
Reporting

Google Analytics Benchmarking Reports: Use Cases, Examples & Best Practices

Every business thrives at its own pace. But to understand how and where your business needs to change to improve performance, one of the things ...

Author's avatar by Stefana Zaric | Aug 25, 2023
7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content
Google Analytics

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

In order to create content that will really help you scale your business, it’s important to understand which content grabs your visitors’ attention, which one ...

Author's avatar by Archita Sharma | Aug 23, 2023
Top 10 Essential Google Analytics Dashboards in GA4
Dashboards & Visualization

Top 10 Essential Google Analytics Dashboards in GA4

Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...

Author's avatar by Saffa Faisal | Nov 2, 2024
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