Google Analytics

Editor’s picks

The 11 Most-Tracked Google Analytics Metrics in GA4

Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...

by Stefana Zaric · Mar 3

8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts

Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in ...

by Melissa King · Jan 30, 2025

Top 10 Essential Google Analytics Dashboards in GA4

Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...

by Alexander B. Pavlinek · Sep 24

16 Best Google Analytics Reports (Expert-Recommended)

Curious about which Google Analytics reports can truly elevate your marketing game? Our article dives into the best Google Analytics reports recommended by nearly 50 ...

by Davor Štefanović · Feb 26

Marketing

The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth

TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...

by Nevena Rudan · Sep 24

Google Analytics

Events Report in Google Analytics 4 — The Complete Guide

Are your website visitors actually engaging with your content, or are they bouncing before taking meaningful action? Driving traffic is one thing, but understanding what ...

by Alexander B. Pavlinek · Mar 14, 2025

Google Analytics

How to Leverage Your Website Analytics to Acquire New Customers? [Research Findings Based on 100+ Companies]

Tracking standard metrics isn’t enough – while many businesses monitor page views, bounce rates, and similar metrics, only a few are really taking advantage of ...

by Filip Stojanovic · Nov 19, 2024

Ecommerce

High Shopping Cart Abandonment Rate: Causes and Potential Solutions [Insights from 65+ Experts]

Shopping cart abandonment is the silent killer of eCommerce profits. Despite businesses investing heavily in customer acquisition and optimizing user experience, cart abandonments are still ...

by Filip Stojanovic · Jul 1, 2025

Marketing

The 11 Most-Tracked Google Analytics Metrics in GA4

Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...

by Stefana Zaric · Mar 3

KPIs & Metrics

8 Essential Ecommerce Google Analytics Dashboards Recommended by Ecommerce Experts

Ecommerce analytics help you understand what’s going on with your online store and make better business decisions. Best of all, you can get them in ...

by Melissa King · Jan 30, 2025

Reporting

How to Create, Read, and Understand Web Analytics Reports

So you’ve been tasked with the delivery of accurate analytics and reporting to your client and manager. One of the most important things you must ...

by Djordje Cvijovic · Jun 5, 2025

Marketing

Google Analytics 4 Industry Benchmarks for 2023 and Beyond

If data is king, then we can say that Google Analytics 4 is the treasure map. But here’s the thing—most business owners are handed this ...

by Nevena Rudan · May 6

Reporting

Google Analytics 404 Report: How to Monitor, Find and Fix 404 Errors in GA

We’ve all been there. We’ve been looking for an important piece of information for a while, and finally, it seems we’ve managed to track it ...

by Davor Štefanović · Feb 24

Marketing

15 Ways to Use Google Analytics to Track and Improve Your SEO Performance

Did you know that 67% of all clicks go to the first five organic results in a search engine? You are probably already aware of just how ...

by Filip Stojanovic · Feb 26

Marketing

How to Setup Google Analytics Across Multiple Websites

Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers? This is ...

by Jessica Malnik · May 29, 2024

Reporting

Google Analytics Benchmarking Reports: Use Cases, Examples & Best Practices

Every business thrives at its own pace. But to understand how and where your business needs to change to improve performance, one of the things ...

by Stefana Zaric · Mar 3

Google Analytics

7 Ways to Use Content Groupings in Google Analytics to Better Understand Your Site’s Content

In order to create content that will really help you scale your business, it’s important to understand which content grabs your visitors’ attention, which one ...

by Archita Sharma · Aug 23, 2023

Marketing

Top 10 Essential Google Analytics Dashboards in GA4

Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...

by Alexander B. Pavlinek · Sep 24

Marketing

Google Analytics Pageview Report: Full Guide

Tracking your website’s page performance is one of Google Analytics’ most powerful features. Not only do you get insight into what pages are getting the ...

by Filip Stojanovic · Feb 25

Marketing

Essential GA4 Events for Optimizing Your SaaS Marketing Funnel

It’s absolutely crucial for any company to have a marketing and sales funnel that lets them visualize performance at each stage of the customer journey: ...

by Davor Štefanović · Jun 26, 2023

Marketing

How to Create an SEO Report for Your Client in 2025

An SEO strategy without a consistent SEO report is like flying an airplane wearing blackout goggles. Sure, you might be in motion, but you have ...

by Filip Stojanovic · Jul 16, 2025

Google Analytics

How to Track Website Traffic with Google Analytics 4: A Complete Guide

Understanding your website traffic is crucial for optimizing your online presence, growing your audience, and improving conversions. Google Analytics 4 (GA4) is a powerful tool ...

by Filip Stojanovic · Dec 4, 2024