15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Out of the 200+ dashboard templates we offer at Databox for more than 70 tools like HubSpot, Google Ads, and Facebook Ads, Google Analytics dashboards are by far the most popular. 

I am guessing there are 3 reasons for this:

• More than 27 million websites use Google Analytics.
• Google Analytics is a difficult tool to learn. In fact, 89% of marketers say they want to improve their knowledge of Google Analytics.
• Between metrics and dimensions, there are more than 500 unique pieces of data you can access using Google Analytics.

Digging into Google Analytics to find and extract the exact data you need can be time-consuming and overwhelming. But there’s a simple alternative. 

With a custom Google Analytics dashboard, you can create a view that shows only the metrics you care about, all on one screen. You can even share your dashboard with others, making reporting easier than ever.

Table of Contents:

• What is a Google Analytics Dashboard?
• How to Create a Dashboard in Google Analytics
• How to Share a Dashboard in Google Analytics
• The 10 Best Google Analytics Dashboards
• 5 Dashboards That Combine Google Analytics Data with Data from Other Tools
• Google Analytics Dashboard FAQs

What is a Google Analytics Dashboard?

Google Analytics dashboards are basically a collection of data visualizations, or “widgets”, that when presented together on one canvas represent your company’s performance across key areas.

These dashboards are completely customizable by user and can include up to 12 widgets. Each user in a Google Analytics account can have up to 20 private dashboards, while each Google Analytics account can have up to 50 shared dashboards.

You can find dashboards listed as the first item under the “Customization” dropdown menu. Here, you’ll find any existing dashboards that have been created in your account.

What’s a Google Analytics Widget?

A widget in Google Analytics is simply a visualization type that represents your performance data, like a bar graph or a table.

When you’re creating or editing a Google Analytics dashboard, there are 6 standard widgets and 4 real-time widgets you can choose from when deciding on how to best visualize your performance data.

How to Create a Dashboard in Google Analytics

There are two ways to create dashboards in Google Analytics: you can create your own dashboard from scratch, or you can use prebuilt Google Analytics dashboard templates.

To create your own custom dashboard in Google Analytics:

1. Log in to Google Analytics.

2. Expand “Customization,” and then click “Dashboards.”

3. Click “CREATE.”

4. Choose “Blank Canvas,” give your dashboard a name, and click “Create Dashboard.”

5. Now, you can build your dashboard by adding widgets to it. Give your widget a title, choose how you want it to display on your dashboard (as a timeline, map, table, chart, etc.), and then add the metrics you want to display in that widget. When you’re finished, click “Save.”

Your new widget will then display on your dashboard. Click “+ Add Widget” to add additional widgets to your dashboard, and continue the process until you’ve created the dashboard you want to use.

But the problem with creating dashboards from scratch in this way is that it requires fairly advanced knowledge of Google Analytics. If you’re just a casual user of the tool, the number of metrics and filters available can be overwhelming, and the interface isn’t terribly intuitive.

So for many people, prebuilt dashboard templates are a better alternative.

How to Share a Dashboard in Google Analytics

To share your dashboard in Google Analytics, simply click the “Share” dropdown on the sub-navigation right above your dashboard.

From here, you’ll have two options:

1. Share template link: Get a shareable link to your dashboard configuration so that others can replicate it. No performance data will be shared.
2. Share in solutions gallery: The template configuration is stored in your account’s solution gallery. This means you and others can easily replicate it for other uses.

The 10 Best Google Analytics Dashboards

To address the fact that the process for creating dashboards is confusing to all but the most advanced Google Analytics users, Google created the Solutions Gallery: a place where Google Analytics experts can share their prebuilt dashboard templates with other marketers.

Below, you’ll find 10 of the most popular Google Analytics dashboards from the Solutions Gallery, along with explanations for how to use them, a list of questions each dashboard answers, and links to the templates so you can easily import them to your Google Analytics account.

1. Basic Dashboard
2. Executive Dashboard
3. Digital Marketing Dashboard
4. Content Marketing Dashboard
5. SEO Dashboard
6. Social Media Dashboard
7. Ecommerce Dashboard
8. Site Performance Dashboard
9. Mobile Dashboard
10. Goals Dashboard

1. Google Analytics Basic Dashboard

Dashboard: Traffic Growth Dashboard

Creator: Cemal Buyukgokcesu

Overview: This dashboard will show you which types of visitors are digging deeper into your site. By focusing on both sessions and bounce rate, you can get a good idea on which sources bring quality visitors.

Questions It Answers:

• Are mobile visitors sticking with your site?
• Where do your visitors come from?
• Which sites refer the most traffic to your domain?
• Which social networks deliver quality visitors?

Want this dashboard in Databox instead? Grab the free Google Analytics Traffic Growth dashboard below to get a basic picture of your website’s performance and find ideas for how to increase your performance by focusing on the channels that send the highest quality traffic.

2. Google Analytics Executive Dashboard

Dashboard: Occam’s Razor Awesomeness – VP Digital Dashboard

Creator: Avinash Kaushik

Overview: Avinash Kaushik outlines three major types of metrics you can measure in Google Analytics: acquisition, behavior, and outcomes. This dashboard measures all three types, making it a perfect dashboard for executives who are more interested in overall performance than tactical data.

Questions It Answers:

• What are the most common sources of traffic?
• How well am I converting visitors?
• How long do visitors spend on my site?
• How many visitors return for multiple sessions?

Want this dashboard in Databox instead? Grab the free Google Analytics VP Digital dashboard below to easily measure your key acquisition, behavior, and outcome metrics and share your real-time dashboard with members of your executive team.

3. Google Analytics Digital Marketing Dashboard

Dashboard: Audience Snapshot

Creator: Loves Data

Overview: This dashboard gives you all the key stats on the types of visitors that arrive on your site. By focusing on demographics, devices, and locations, you get a full picture of your visitor’s context for learning about your product.

Questions It Answers:

• What demographics of users are coming to your site?
• What are your visitors’ favorite mobile devices?
• How long do visitors stay on your site?
• How many users are visiting your site multiple times?
• How many new visitors are you acquiring?

Want this dashboard in Databox instead? Grab the free Google Analytics Audience Overview dashboard below to get actionable information about the types of people who are visiting your website: where they live, what they’re interested in, and what devices they use most often.

4. Google Analytics Content Marketing Dashboard

Dashboard: Content Analysis Dashboard

Creator: Vagelis Varfis

Overview: This dashboard looks at the efficiency of your content. It shows you which pages of your site get the most views, which pages drive the most goal conversions, and which pages have the highest number of exits (and may need to be updated with a clearer call-to-action).

Questions It Answers:

• What are your site’s most popular pages?
• Which pages lead to goal completions?
• Which pages encourage visitors to read further?
• Which pages do new visitors hit first?
• Where do most of your visitors reside?
• What pages tend to be the last page visited before users leave your site?

Want this dashboard in Databox instead? Grab the free Google Analytics Content Analysis dashboard below to track which content on your site does the best job of keeping visitors’ attention—and which need some work.

5. Google Analytics SEO Dashboard

Dashboard: SEO Dashboard – Finding Top Content and Keywords

Creator: Kevin Pike

Overview: If you want to prioritize your SEO efforts, you need to know which existing pages lead to quality visitors. This dashboard examines the entire process—from search query to page to goal completion. It tells you which organic search terms drive quality traffic.

Questions It Answers:

• Which landing pages bring in quality organic visitors?
• What keywords drive visitors to your site?
• What are your most popular pages in organic search?
• Which landing pages have too-high bounce rates?

Suffering from “not provided” keywords? One of the downsides of Google Analytics data is that many keywords show as “not provided.” To get better data, download this free Google Analytics SEO dashboard to combine Google Analytics and Google Search Console data in a single view.

6. Google Analytics Social Media Dashboard

Dashboard: Social Media Dashboard

Creator: Justin Cutroni

Overview: Justin’s dashboard looks at both on-site and off-site social activities. In other words, you will learn which social channels bring quality traffic to the site (i.e. traffic that does not bounce). Once they arrive at your site, you learn whether they stick around to complete specific goals that you have set up.

Questions It Answers:

• What percentage of your overall visitors come from social?
• Which social networks lead to visitors that actually complete goals?
• Which social networks drive visitors that spend time on your site?
• Which mobile devices generate quality visits from social?

Want this dashboard in Databox instead? Grab the free Google Analytics Social Media dashboard below to easily measure the actions users take after clicking through to your website from social media.

7. Google Analytics Ecommerce Dashboard

Dashboard: Ecommerce Dashboard

Creator: Blast Analytics & Marketing

Overview: This dashboard looks at customer acquisition for ecommerce. It examines purchasing habits from mobile users and different referral sources. And by looking at product revenue by product, it helps you understand where you need to offer more products.

Questions It Answers:

• Which devices are visitors buying on?
• Which referrals lead to purchases?
• How much product do visitors usually buy?
• How can I make each visit more profitable?

Want this dashboard in Databox instead? Grab the free Google Analytics Product Revenue dashboard below to easily track which channels and devices drive most of your purchases and see a big-picture view of your total transactions, total revenue, and average order value.

8. Google Analytics Site Performance Dashboard

Dashboard: New Google Analytics User Starter Bundle – Site Performance Dashboard

Creator: The Google Analytics Team

Overview: This dashboard paints an overall picture of your site’s performance, showing your site’s overall average load times on both web and mobile, load times by browser, and load times for individual pages of your site.

Questions It Answers:

• How quickly does my website load for web searches?
• How quickly does my website load for mobile searches?
• Do any pages on my site have unacceptable load times?
• Does my website load too slowly in any specific browser?
• Does my website load more slowly for users in different countries?

Want this dashboard in Databox instead? Grab the free Google Analytics Site Performance dashboard below to easily measure average load speeds for your site overall and by page, browser, country, and type of visitor (new versus returning).

9. Google Analytics Mobile Dashboard

Dashboard: Responsive Design, Mobile Phone and Tablet Dashboard

Creator: Andrew Faulkner

Overview: You’ve hopefully dedicated significant resources to creating an excellent user experience on every device. This dashboard tells you where you are doing a great job and where you need to focus more effort. 

Questions It Answers:

• What are the common screen resolutions for your visitors?
• Which pages do mobile visitors enjoy?
• What devices do your mobile visitors use?
• Do mobile users complete key actions on your site?

Want this dashboard in Databox instead? Grab the free Google Analytics Responsive Design dashboard below to easily measure the user experience for each page of your site on mobile devices.

10. Google Analytics Goals Dashboard

Dashboard: Goals and Channels Dashboard

Creator: Paul Fervoy

Overview: This dashboard provides you lots of data on the visits that resulted in goal completions. Find out which channels generated the most goal completions, the ages and locations of visitors who completed goals, the pages that drove the most goal completions, and the time of day most goals are completed.

Questions It Answers:

• Which channels generate the most leads/sales?
• Which pages generate the most leads/sales?
• Where are my customers located?
• What age groups are most likely to convert?
• What time of day are users most likely to convert?

5 Dashboards That Combine Google Analytics Data with Data from Other Marketing Tools

Dashboards in Google Analytics are great when all you need to measure is data that Google Analytics provides. However, few marketers use only Google Analytics to track their performance. Most likely, you need to combine data from Google Analytics with data from the other tools you use.

Databox makes it easy to create and share dashboards that showcase data from both Google Analytics and other popular marketing tools like HubSpot, Mailchimp, Facebook, Google Ads, SEMrush, and more. Browse the five example dashboards below, or check out our template gallery to see all of the possible combinations.

1. Email Marketing Dashboard
2. Google Analytics + HubSpot Dashboard
3. PPC Dashboard
4. Google Analytics + Shopify Dashboard
5. Video Marketing Dashboard

11. Google Analytics Email Marketing Dashboard

Dashboard: Credo’s Marketing KPIs

Creator: Databox

Overview: This dashboard combines data from Mailchimp and Google Analytics so you can see your key website conversion and email marketing engagement metrics side-by-side.

Questions It Answers:

• How does email referral traffic compare to your other channels?
• What pages of your site drive the most conversions?
• Are you growing your list of email subscribers?
• Which email campaigns have the highest click-through rates?

12. Google Analytics + HubSpot Dashboard

Dashboard: Monthly Marketing Performance

Creator: Databox

Overview: This dashboard combines data from HubSpot Marketing and Google Analytics to provide a complete picture of the monthly performance of your acquisition funnel.

Questions It Answers:

• Which channels generate the most contacts?
• Which channels generate the most site visits?
• How close are you to hitting your lead gen goals?
• How is your site performing compared to last month?
• How are your emails performing compared to last month?

13. Google Analytics PPC Dashboard

Dashboard: Facebook Ads & Google Ads Dashboard

Creator: Alaniz Marketing

Overview: This dashboard combines data from Google Analytics, Facebook Ads, and Google Ads to give you a comprehensive picture of your ad campaign performance.

Questions It Answers:

• How does your Facebook Ads CPC compare to your Google Ads CPC?
• Which Facebook campaigns have received the most impressions?
• Which Google Ads keywords have the highest CTR?
• How do your Facebook ad clicks this month compare to last month?

14. Google Analytics + Shopify Dashboard

Dashboard: Conversion & Loyalty Analytics

Creator: Revenue River

Overview: This dashboard combines metrics from both Shopify and Google Analytics to provide sales trend data alongside loyalty metrics.

Questions It Answers:

• What percentage of your users abandon their shopping carts?
• What’s your overall sales trend?
• How often do new/returning visitors bounce from your site?
• Are customers buying more or fewer products now than before?
• Are you hitting your sales goals?

15. Google Analytics Video Marketing Dashboard

Dashboard: Wistia + Google Analytics

Creator: Databox

Overview: This dashboard combines data from both Wistia and Google Analytics to give you a complete picture of how your videos are performing on your website.

Questions It Answers:

• How many plays are your videos getting compared to previous months?
• How many of your website sessions result in a video play?
• What are your most-played videos?
• How many video plays result in an email submission?
• What percentage of your visitors watch a video?

Google Analytics Dashboard FAQs

As you start monitoring your Google Analytics data using dashboards, you may run into some common issues. Here’s how to resolve common issues when working with dashboards in Google Analytics.

How to Share a Google Analytics Dashboard

After you’ve created your dashboard, you’ll likely want to share it with your leaders, coworkers, or clients. The process of sharing a Google Analytics dashboard is simple:

1. Open the dashboard you want to share.
2. Click the “Share” dropdown menu.
3. Click “Share template link.”
4. Copy the provided URL and send it to the people you want to share the dashboard with.

How to Delete a Google Analytics Dashboard

If you no longer need a Google Analytics dashboard you previously created, follow these steps to delete that dashboard from your account:

1. Open the dashboard you want to delete.
2. Click “Delete Dashboard” in the top right-hand corner.
3. Click “Delete” to confirm the deletion.

How to Print a Google Analytics Dashboard

If you need to print your dashboard to share it as a hard copy, follow these steps to download the dashboard as a printable PDF:

1. Open the dashboard you want to print.
2. Click the “Export” dropdown.
3. Select “PDF.”
4. Wait for the PDF to show up as a download in your browser, then open the PDF to print it.

How to Embed a Google Analytics Dashboard on a Website

To embed a Google Analytics dashboard onto your website, you have to build your dashboard using the Google Analytics Embed API. Unfortunately, this requires a fair amount of technical knowledge.

Alternatively, you can create your dashboard in Databox and embed it on your website in just a few clicks. After creating your dashboard or using one of the templates above, hover over the dashboard you want to embed and click the “Share Dashboard” icon.

Next, select the “Embed” tab. Then, all you need to do is copy the displayed embed code and paste it onto your website.

Creating Google Analytics Dashboards in Databox

Creating Google Analytics Dashboards in Databox is easy. 

Get started by signing up for a free Databox account. After that, you can integrate with up to three other tools, download one of our prebuilt Google Analytics templates, or create your own custom dashboard by adding Datablocks for the other tools you use to track your performance.

Originally published in July 2017, this post has been updated with new information and new dashboards you can use to track your KPIs in both Google Analytics and Databox.