Articles by author Stefana Zaric

Stefana Zaric Stefana Zarić is a freelance writer and a teacher fluent in several languages. She has recently started her own business and educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, and dance salsa.

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Reporting

Business Report: What is it & How to Write a Great One? (With Examples)

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Stefana Zaric Reporting Stefana ZaricStefana Zaric   |  Sep 23

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Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.

Stefana Zaric Reporting   |  Sep 21

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Analytics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Not seeing the desired results in your business? You may be making one of these KPI mistakes. 30+ experts share how to avoid them.

Stefana Zaric Analytics   |  Sep 16

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SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

Stefana Zaric SEO   |  Sep 14

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Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Communication‌ ‌is‌ ‌the‌ ‌key‌ ‌factor‌ ‌for‌ ‌a‌ ‌good‌ ‌relationship‌ ‌with‌ ‌your‌ ‌clients.‌ ‌ Here‌ ‌are‌ ‌the‌ ‌best‌ ‌client‌ ‌reporting‌ ‌practices‌ ‌to‌ ‌help‌ ‌you‌ ‌showcase‌ ‌the‌ results‌ ‌you‌ ‌create‌.

Stefana Zaric Reporting   |  Sep 10

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Reporting

Internal vs. External Reporting: What Are the Differences?

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Stefana Zaric Reporting   |  Sep 7

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Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

Stefana Zaric Marketing   |  Aug 30

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Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Stefana Zaric Content Marketing   |  Aug 26

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Analytics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

North Star metrics can be an effective strategy for aligning all teams around one goal. Here’s how 20+ companies selected their North Stars.

Stefana Zaric Analytics   |  Aug 19

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Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

Stefana Zaric Analytics   |  Aug 6

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Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Stefana Zaric Marketing   |  Aug 3

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Management

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

Wondering how to make your one-on-one meetings more productive? 30+ experts share their tips on how to run an effective 1:1 meeting with your employees.

Stefana Zaric Management   |  Jul 30

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Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Stefana Zaric Marketing   |  Jul 26

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Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Is there a universal recipe for optimal post frequency on Instagram? 20+ marketing experts share their insights and best practices for growing your Instagram community.

Stefana Zaric   |  Jul 19

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Management

8 Types of Team Meetings You Need (and 3 You Don’t)

Ever in doubt whether to schedule a meeting or send an email? We asked 30+ professionals what types of team meetings a company really needs.

Stefana Zaric Management   |  Jul 16

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15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Stefana Zaric   |  Jul 7

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10 Clear Signs You Should Pause Your Facebook Campaign

Are your Facebook ads performing poorly? 35+ marketing experts help you determine when to pause a Facebook ad campaign.

Stefana Zaric   |  Jul 1

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Analytics

7 Efficient Ways to Track Leads in Google Analytics

Wondering how to track leads in Google Analytics? 30+ marketing pros share the best tips on how to fully leverage the goals feature to boost your business.

Stefana Zaric Analytics   |  Jun 28

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Sales

Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team

Are you struggling to determine how many sales pipelines you should use? Read these expert tips to choose the best for your sales team.

Stefana Zaric Sales   |  Jun 15