Articles by author Stefana Zaric

Stefana Zaric Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

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Analytics

Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It

How long do users stay on your website? 50+ experts spill their secrets on how to improve your average session duration and what numbers to aim for.

Stefana Zaric Analytics Stefana ZaricStefana Zaric   |  Sep 15

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Marketing

What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It

We asked 60+ marketing experts to share their average Facebook ads CTR (click-through rate) and some tried-and-true tactics to improve it.

Stefana Zaric Marketing   |  Sep 8

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Analytics

26 Agile Metrics to Help You Track Software Development and Testing

Learn what metrics to include in your agile dashboard and how to use them to improve your team’s workflow and productivity.

Stefana Zaric Analytics   |  Aug 29

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Analytics

10+ Google Analytics Dashboard Examples That Have Helped 550k People (And How to Use Them)

Want to boost your website performance? Discover 10+ Google Analytics dashboard templates you can steal, or learn how to build your own.

Stefana Zaric Analytics   |  Aug 27

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Marketing

Reduce Your Facebook Ad CPM with These 10 Pro Tips

Do your Facebook ads cost too much? Apply these 10 pro tips for a more profitable Facebook ads strategy with higher reach and a lower CPM.

Stefana Zaric Marketing   |  Aug 16

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Reporting

Build an Effective Performance Reporting Process with These 8 Tips

Say goodbye to generating reports via spreadsheets: 30+ experts spill their best-kept secrets on creating an effective reporting process.

Stefana Zaric Reporting   |  Aug 5

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Marketing

15 Free Marketing Report Templates for More Efficient Agency Reporting

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Stefana Zaric Marketing   |  Jul 25

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Analytics

Dashboard Presentation and Storytelling: 6 Best Practices to Start With

Storytelling makes your dashboard presentation powerful and compelling. Discover the 6 best practices for telling stories with your data.

Stefana Zaric Analytics   |  Jul 14

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Analytics

CRM KPI Dashboard: Benefits, Top Metrics, Best Practices, Examples, and More

How to turn data into actionable, real-time insights and identify your customers’ needs fast? A well-organized CRM KPI dashboard can help.

Stefana Zaric Analytics   |  Jul 6

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Analytics

Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates]

We asked 35+ experts to share their top marketing KPIs to track; follow their tips to build an effective marketing KPI dashboard.

Stefana Zaric Analytics   |  Jun 23

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Reporting

Business Report: What is it & How to Write a Great One? (With Examples)

Why are business reports so important? Read our comprehensive, step-by-step guide on how to create an effective business report and get inspired by the examples we’ve shared.

Stefana Zaric Reporting   |  Jun 22

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Analytics

Dashboard Reporting: What It Is, Why It Matters, Best Practices, and More

Use dashboard reporting to improve your results within available resources, without spending hours creating reports or exceeding your budget.

Stefana Zaric Analytics   |  Jun 10

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Analytics

How to Create a Complete SEO Dashboard in Google Data Studio

Learn how to use Google Data Studio to build streamlined SEO dashboards for easier data tracking and making the most out of your SEO efforts.

Stefana Zaric Analytics   |  Jun 9

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Reporting

Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store

Improve your understanding of Shopify sales data & reports and gain beneficial insights that will help you drive your online business growth.

Stefana Zaric Reporting   |  May 24

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Reporting

A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates

Leverage sales calls reports to get better insight into your prospects’ needs and use our templates to create the reports faster and easier.

Stefana Zaric Reporting   |  May 19

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Reporting

Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance

We asked experts to share how they use drill-down and drill-through reports. Here’s how to leverage them to boost your marketing performance.

Stefana Zaric Reporting   |  May 17

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Reporting

Types Of Reports in Business (And What Each Is Best For)

Well-written reports can help you upgrade your business. Learn about the different types of reports in business and how to use them properly.

Stefana Zaric Reporting   |  May 12

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Reporting

How to Schedule Reports in Salesforce? (Classic and Lighting)

Among other helpful features, Salesforce offers a way to avoid creating your reports manually. Learn how to save time with scheduled reports.

Stefana Zaric Reporting   |  May 4

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Reporting

The Ultimate Guide to Report Types in Salesforce: 4 Reports Every Sales Pro Should Use

Learn how different report types in Salesforce help you display, group, and analyze relevant data for improved sales pipeline performance.

Stefana Zaric Reporting   |  Apr 27

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Reporting

Google Analytics Benchmarking Reports: Use, Examples & Best Practices

How is your website performing against the industry average? Use Google Analytics Benchmarking reports to find out.

Stefana Zaric Reporting   |  Mar 8

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Analytics

Acquisition Reports In Google Analytics: Everything You Need to Know

What marketing channels bring you profitable traffic? Google Analytics Acquisition Reports help you identify them and allocate your resources properly.

Stefana Zaric Analytics   |  Feb 23

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Analytics

Google Analytics User-ID Reports: Everything You Need to Know

Want to track website users more accurately and understand buyer’s journey better? Learn how to do it with Google Analytics User-ID feature.

Stefana Zaric Analytics   |  Feb 4

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Reporting

How to Write Data Analysis Reports in 9 Easy Steps

Learn how to create and improve the quality of your data analysis reports while building them effortlessly and fast.

Stefana Zaric Reporting   |  Oct 14 2021

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Reporting

What Is Data Reporting and How to Create Data Reports for Your Business

Collecting data for a report is the first step towards improving your business performance. Learn how to implement best practices in data reporting.

Stefana Zaric Reporting   |  Oct 11 2021

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Reporting

Goals Based Reporting: Everything You Need to Know

How can you use your client’s goals to prove your worth and showcase the results you’ve achieved for them? The answer lies in goal-based reporting.

Stefana Zaric Reporting   |  Oct 7 2021

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Reporting

Executive Reporting: Management Reporting Best Practices & Report Examples

Writing a report for the executives? Learn how to impress them with effective executive reporting that showcases business data concisely and accurately.

Stefana Zaric Reporting   |  Oct 6 2021

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Reporting

What Is Strategic Reporting? 4 Report Examples to Get Inspiration From

Answering questions about your performance and progress is easier with strategic reporting. Learn how to create great strategic reports and when to use them.

Stefana Zaric Reporting   |  Sep 30 2021

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Reporting

How to Write a Strategy Report? A Step-By-Step Guide for Marketers

Want to write an outstanding strategy report that will brilliantly outline your goals, action plans, and mission? This guide is for you.

Stefana Zaric Reporting   |  Sep 29 2021

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Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

Struggling to prove the value of your work to your clients? Learn how to create an agency report that’ll showcase your results in a compelling and effective way.

Stefana Zaric Reporting   |  Sep 21 2021

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Analytics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Not seeing the desired results in your business? You may be making one of these KPI mistakes. 30+ experts share how to avoid them.

Stefana Zaric Analytics   |  Sep 16 2021

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SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

Stefana Zaric SEO   |  Sep 14 2021

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Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Communication‌ ‌is‌ ‌the‌ ‌key‌ ‌factor‌ ‌for‌ ‌a‌ ‌good‌ ‌relationship‌ ‌with‌ ‌your‌ ‌clients.‌ ‌ Here‌ ‌are‌ ‌the‌ ‌best‌ ‌client‌ ‌reporting‌ ‌practices‌ ‌to‌ ‌help‌ ‌you‌ ‌showcase‌ ‌the‌ results‌ ‌you‌ ‌create‌.

Stefana Zaric Reporting   |  Sep 10 2021

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Reporting

Internal vs. External Reporting: What Are the Differences?

Reporting is essential for optimizing your business strategy. But when it comes to internal vs. external reporting, what’s the difference? We asked 35+ professionals to share their insights.

Stefana Zaric Reporting   |  Sep 7 2021

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Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

Stefana Zaric Marketing   |  Aug 30 2021

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Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Stefana Zaric Content Marketing   |  Aug 26 2021

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Analytics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

North Star metrics can be an effective strategy for aligning all teams around one goal. Here’s how 20+ companies selected their North Stars.

Stefana Zaric Analytics   |  Aug 19 2021

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Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Having trouble developing KPIs that are aligned with your business goals and strategic priorities? We asked 40+ professionals to share their best practices.

Stefana Zaric Analytics   |  Aug 6 2021

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Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Stefana Zaric Marketing   |  Aug 3 2021

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Management

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

Wondering how to make your one-on-one meetings more productive? 30+ experts share their tips on how to run an effective 1:1 meeting with your employees.

Stefana Zaric Management   |  Jul 30 2021

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Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Stefana Zaric Marketing   |  Jul 26 2021

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Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Is there a universal recipe for optimal post frequency on Instagram? 20+ marketing experts share their insights and best practices for growing your Instagram community.

Stefana Zaric   |  Jul 19 2021

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Management

8 Types of Team Meetings You Need (and 3 You Don’t)

Ever in doubt whether to schedule a meeting or send an email? We asked 30+ professionals what types of team meetings a company really needs.

Stefana Zaric Management   |  Jul 16 2021

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15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Stefana Zaric   |  Jul 7 2021

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10 Clear Signs You Should Pause Your Facebook Campaign

Are your Facebook ads performing poorly? 35+ marketing experts help you determine when to pause a Facebook ad campaign.

Stefana Zaric   |  Jul 1 2021

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Analytics

7 Efficient Ways to Track Leads in Google Analytics

Wondering how to track leads in Google Analytics? 30+ marketing pros share the best tips on how to fully leverage the goals feature to boost your business.

Stefana Zaric Analytics   |  Jun 28 2021

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Sales

Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team

Are you struggling to determine how many sales pipelines you should use? Read these expert tips to choose the best for your sales team.

Stefana Zaric Sales   |  Jun 15 2021