Author's avatar

Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers
Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Statistics, charts, ROI. Are you struggling to connect all the data in a way that indeed proves the value to your clients? You may not ...

Author's avatar by Stefana Zaric | Mar 15, 2024
5 Proven Strategies to Get More Client Referrals for Your Agency
Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...

Author's avatar by Stefana Zaric | Nov 6, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...

Author's avatar by Stefana Zaric | Mar 29, 2022
Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?
Analytics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

When you’re dehydrated, you won’t stop until you find water to quench your thirst. You’ll have that unwavering commitment to finding something to drink, even ...

Author's avatar by Stefana Zaric | Jan 31, 2023
KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities
Analytics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Two people with the same goal may have two very different strategies that they’ll use to reach that goal. Say they want to sell something ...

Author's avatar by Stefana Zaric | May 6, 2023
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...

Author's avatar by Stefana Zaric | Mar 27, 2023
How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips
Management

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

There are two types of one-on-one meetings. In the first one, you’re not really sure why you’re there, and neither is the attendee. You just ...

Author's avatar by Stefana Zaric | Dec 15, 2022
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...

Author's avatar by Stefana Zaric | May 12, 2022
Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth
Social Media

Ideal Post Frequency on Instagram: 20+ Expert Tips on How to Generate Engagement and Growth

Too much of anything is good for nothing, goes the old saying. But the other one says, out of sight, out of mind. So, which ...

Author's avatar by Stefana Zaric | May 11, 2022
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