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Articles by Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips
Leadership

How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips

There are two types of one-on-one meetings. In the first one, you’re not really sure why you’re there, and neither is the attendee. You just ...

Stefana Zaric's avatar by Stefana Zaric | Dec 15, 2022
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...

Stefana Zaric's avatar by Stefana Zaric | May 12, 2022
8 Types of Team Meetings You Need (and 3 You Don’t)
Leadership

8 Types of Team Meetings You Need (and 3 You Don’t)

A recent survey showed that companies worldwide hold 55 million meetings each week. Another research found that employees attend around two hours of useless meetings ...

Stefana Zaric's avatar by Stefana Zaric | Apr 22, 2024
15 Ways to Get Maximum ROI From Your Newsletter
KPIs & Metrics

15 Ways to Get Maximum ROI From Your Newsletter

Did you know that the movie Cutthroat Island from 1995 only made $10 million at the box office? That fact may not have been so ...

Stefana Zaric's avatar by Stefana Zaric | Apr 20, 2023
10 Clear Signs You Should Pause Your Facebook Campaign
Facebook Ads

10 Clear Signs You Should Pause Your Facebook Campaign

To pause or not to pause? Your latest Facebook ad campaign hasn’t lived up to your expectations – you’ve got lots of views, but no ...

Stefana Zaric's avatar by Stefana Zaric | Dec 20, 2023
7 Efficient Ways to Track Leads in Google Analytics
Goals & Forecasts

7 Efficient Ways to Track Leads in Google Analytics

Google Analytics allows you to track the number of visitors that come to your website. But how many of them are qualified leads? And what ...

Stefana Zaric's avatar by Stefana Zaric | Jun 15, 2024
Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team
Sales

Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team

Did you know that 75.7% of salespeople didn’t exceed their sales target last year? Why is the case? Well, maybe they aren’t using the right ...

Stefana Zaric's avatar by Stefana Zaric | Apr 9, 2024
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