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Articles by Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

Dashboard Presentation and Storytelling: 6 Best Practices to Start With
Dashboards & Visualization

Dashboard Presentation and Storytelling: 6 Best Practices to Start With

“Sometimes reality is too complex. Stories give it form,” said Jean Luc Godard. A quote fully applicable to data. Data may often seem complex and ...

Author's avatar by Stefana Zaric | May 29, 2024
CRM KPI Dashboard: Benefits, Top Metrics, Best Practices, Examples, and More
KPIs & Metrics

CRM KPI Dashboard: Benefits, Top Metrics, Best Practices, Examples, and More

Proper customer relationship management can bring you multiple benefits: increased customer satisfaction, increased profitability, and more sales. But to manage these relationships efficiently, you need ...

Author's avatar by Stefana Zaric | Jan 11, 2023
Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates]
Dashboards & Visualization

Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates]

Are your marketing and sales efforts bringing you enough qualified leads? Are there leaks in your funnel that you can fix? Are you contributing to ...

Author's avatar by Stefana Zaric | Apr 12, 2023
How to Create a Complete SEO Dashboard in Google Data Studio
Dashboards & Visualization

How to Create a Complete SEO Dashboard in Google Data Studio

Ranking first on Google’s SERP is everyone’s wish. Some may even think it’s easy—you create high-quality content, and voila! One day, you wake up in ...

Author's avatar by Stefana Zaric | Apr 12, 2023
Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store
Reporting

Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store

Shopify’s analytics and reports are a very powerful feature that gives you the means to review almost any customer interaction made within your Shopify store ...

Author's avatar by Stefana Zaric | Nov 24, 2022
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
Reporting

Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance

According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...

Author's avatar by Stefana Zaric | Sep 5, 2023
Acquisition Reports In Google Analytics: Everything You Need to Know
Google Analytics

Acquisition Reports In Google Analytics: Everything You Need to Know

Are you worried that you’ve been wasting your resources on the wrong marketing channels? You’ve been investing your time, people, and money in building a ...

Author's avatar by Stefana Zaric | May 17, 2024
Google Analytics User-ID Reports: Everything You Need to Know
Google Analytics

Google Analytics User-ID Reports: Everything You Need to Know

How many times have you started watching a TV show on your smartphone, only to realize it’d work much better on a bigger screen, so ...

Author's avatar by Stefana Zaric | Feb 1, 2022
How to Write a Strategy Report? A Step-By-Step Guide for Marketers
Reporting

How to Write a Strategy Report? A Step-By-Step Guide for Marketers

A blank page can look terrifying. You make yourself a cup of nice, hot coffee, sit in your comfy chair, and open a new document, ...

Author's avatar by Stefana Zaric | Nov 13, 2023
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