Author's avatar

Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
Marketing

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)

According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...

Author's avatar by Stefana Zaric | Jan 11, 2023
How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips
Marketing

How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips

In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...

Author's avatar by Stefana Zaric | Jan 11, 2023
What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It
Marketing

What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It

Facebook campaign costs, conversion costs, acquisition costs: they all start with a click on your ad. Ad clicks can drive costs either up or down, ...

Author's avatar by Stefana Zaric | May 29, 2024
26 Agile Metrics to Help You Track Software Development and Testing
Analytics

26 Agile Metrics to Help You Track Software Development and Testing

Looking to make your software development process as productive as possible? Want to improve your workflow so every team member has optimal conditions to do ...

Author's avatar by Stefana Zaric | Jan 19, 2023
Reduce Your Facebook Ad CPM with These 10 Pro Tips
Marketing

Reduce Your Facebook Ad CPM with These 10 Pro Tips

Left to its own devices, Facebook can empty your wallet pretty quickly. And with limited resources in terms of time and staff to focus on ...

Author's avatar by Stefana Zaric | May 29, 2024
Build an Effective Performance Reporting Process with These 8 Tips
Reporting

Build an Effective Performance Reporting Process with These 8 Tips

Our recent original research revealed a surprising fact: despite all the available reporting tools on the market, more than 50% of companies are still relying ...

Author's avatar by Stefana Zaric | Jan 30, 2023
Dashboard Presentation and Storytelling: 6 Best Practices to Start With
Analytics

Dashboard Presentation and Storytelling: 6 Best Practices to Start With

“Sometimes reality is too complex. Stories give it form,” said Jean Luc Godard. A quote fully applicable to data. Data may often seem complex and ...

Author's avatar by Stefana Zaric | May 29, 2024
CRM KPI Dashboard: Benefits, Top Metrics, Best Practices, Examples, and More
Analytics

CRM KPI Dashboard: Benefits, Top Metrics, Best Practices, Examples, and More

Proper customer relationship management can bring you multiple benefits: increased customer satisfaction, increased profitability, and more sales. But to manage these relationships efficiently, you need ...

Author's avatar by Stefana Zaric | Jan 11, 2023
Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates]
Analytics

Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates]

Are your marketing and sales efforts bringing you enough qualified leads? Are there leaks in your funnel that you can fix? Are you contributing to ...

Author's avatar by Stefana Zaric | Apr 12, 2023
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