Author's avatar

Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

How to Create a Complete SEO Dashboard in Google Data Studio
Analytics

How to Create a Complete SEO Dashboard in Google Data Studio

Ranking first on Google’s SERP is everyone’s wish. Some may even think it’s easy—you create high-quality content, and voila! One day, you wake up in ...

Author's avatar by Stefana Zaric | Apr 12, 2023
Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store
Reporting

Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store

Shopify’s analytics and reports are a very powerful feature that gives you the means to review almost any customer interaction made within your Shopify store ...

Author's avatar by Stefana Zaric | Nov 24, 2022
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
Reporting

Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance

According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...

Author's avatar by Stefana Zaric | Sep 5, 2023
Acquisition Reports In Google Analytics: Everything You Need to Know
Analytics

Acquisition Reports In Google Analytics: Everything You Need to Know

Are you worried that you’ve been wasting your resources on the wrong marketing channels? You’ve been investing your time, people, and money in building a ...

Author's avatar by Stefana Zaric | May 17, 2024
Google Analytics User-ID Reports: Everything You Need to Know
Analytics

Google Analytics User-ID Reports: Everything You Need to Know

How many times have you started watching a TV show on your smartphone, only to realize it’d work much better on a bigger screen, so ...

Author's avatar by Stefana Zaric | Feb 1, 2022
How to Write a Strategy Report? A Step-By-Step Guide for Marketers
Reporting

How to Write a Strategy Report? A Step-By-Step Guide for Marketers

A blank page can look terrifying. You make yourself a cup of nice, hot coffee, sit in your comfy chair, and open a new document, ...

Author's avatar by Stefana Zaric | Nov 13, 2023
Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients
Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

You’ve created dozens of reports so far. However, it may still be challenging to present the data in the right way. How do you make ...

Author's avatar by Stefana Zaric | May 22, 2023
10 Common KPI Mistakes Companies Make and How to Avoid Them
Analytics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...

Author's avatar by Stefana Zaric | Nov 30, 2021
SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports
SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

There are over 200 factors that Google considers when ranking content on search result pages. That means there are plenty of ways to make your ...

Author's avatar by Stefana Zaric | May 19, 2022
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