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Articles by Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients
Reporting

Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients

You’ve created dozens of reports so far. However, it may still be challenging to present the data in the right way. How do you make ...

Stefana Zaric's avatar by Stefana Zaric | Feb 24
10 Common KPI Mistakes Companies Make and How to Avoid Them
KPIs & Metrics

10 Common KPI Mistakes Companies Make and How to Avoid Them

Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...

Stefana Zaric's avatar by Stefana Zaric | Nov 30, 2021
SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports
Marketing

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

There are over 200 factors that Google considers when ranking content on search result pages. That means there are plenty of ways to make your ...

Stefana Zaric's avatar by Stefana Zaric | May 19, 2022
Client Reporting 101: Tips and Best Practices for Agencies and Freelancers
Reporting

Client Reporting 101: Tips and Best Practices for Agencies and Freelancers

Statistics, charts, ROI. Are you struggling to connect all the data in a way that indeed proves the value to your clients? You may not ...

Stefana Zaric's avatar by Stefana Zaric | Mar 15, 2024
5 Proven Strategies to Get More Client Referrals for Your Agency
Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...

Stefana Zaric's avatar by Stefana Zaric | Nov 6, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...

Stefana Zaric's avatar by Stefana Zaric | Mar 29, 2022
Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?
KPIs & Metrics

Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?

When you’re dehydrated, you won’t stop until you find water to quench your thirst. You’ll have that unwavering commitment to finding something to drink, even ...

Stefana Zaric's avatar by Stefana Zaric | Jan 31, 2023
KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities
KPIs & Metrics

KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities

Two people with the same goal may have two very different strategies that they’ll use to reach that goal. Say they want to sell something ...

Stefana Zaric's avatar by Stefana Zaric | May 6, 2023
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...

Stefana Zaric's avatar by Stefana Zaric | Mar 27, 2023
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