Articles by Stefana Zaric
Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.
40+ B2B Marketing Statistics to Know When Building Strategy for 2025
Among the emerging AI tools, more and more companies adopting a data-driven approach, and numerous Google updates, B2B marketing has seen many changes over the ...
by Stefana Zaric · Mar 4
What Is Data Reporting and How to Create Data Reports for Your Business
According to Gartner’s prediction, 90% of organizations will consider information the most valuable asset a business may have. And where does this information come from? ...
by Stefana Zaric · Feb 21, 2025
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2025?
Rethinking the best ways to reach your target audience in 2025? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...
by Stefana Zaric · Jun 5, 2025
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...
by Stefana Zaric · May 2, 2024
The 11 Most-Tracked Google Analytics Metrics in GA4
Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...
by Stefana Zaric · Mar 3
10 Best SEO Reporting Tools for 2024
What makes an SEO reporting tool the perfect fit for your business? Many SEO reporting tools can be complex and require time to learn to ...
by Stefana Zaric · Jun 5, 2025
15 Free Marketing Report Templates for Agencies in 2025
Marketing report templates can help you break free from the “always-on” mode. If you’re spending too much time on repetitive, manual tasks like creating reports ...
by Stefana Zaric · Jun 5, 2025
20+ Must-Know Google Ads Statistics to Inform Your Strategy in 2024
Where do you want to see your ads in 2024? The answer seems to be straightforward – At the top of the search results page. ...
by Stefana Zaric · Apr 10
![Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]](https://cdnwebsite.databox.com/wp-content/uploads/2021/05/25090120/content-development-framework-1000x563.png)
Expert Guide for SaaS Content Marketing in 2024 [Insights from 50 Industry Pros]
Are you making the same content marketing mistakes other SaaS companies make? Do you try to publish as much content as you can, often sacrificing ...
by Stefana Zaric · Apr 9, 2024
9 Underutilized Marketing Channels for Small Businesses in 2024
Operating within limited marketing budgets and an increasingly competitive playing field are tough hurdles to face for a small business. We get it. Trying your ...
by Stefana Zaric · Jun 5, 2025
Salesforce Report Types Guide: 4 Reports Every Sales Pro Should Use
Are there weak spots in your sales pipeline? What was your average deal value in the last quarter? Or the average sales cycle length? Monitoring ...
by Stefana Zaric · Oct 11
Goals Based Reporting: Everything You Need to Know
You already know how to organize your data in a traditional report. “We did this in July, and in August, our numbers are looking much ...
by Stefana Zaric · Apr 9, 2024
Internal vs. External Reporting: What Are the Differences?
How should I organize my report? How in-depth should it be? What information should I highlight? If there were thought bubbles above your head right ...
by Stefana Zaric · Apr 9, 2024
What Is Dashboard Reporting: 101 Guide
Are you looking for an easy way to monitor your KPIs so you can react timely to grab an opportunity or solve a problem? Would ...
by Stefana Zaric · Mar 18, 2025
10 Best AI Writing Tools (Recommended by 200+ Marketers)
There’s plenty of controversy around AI, but one thing is clear—we can’t escape it. So, we might as well learn how to use it to ...
by Stefana Zaric · Apr 9, 2024
24 Types of Business Reports You Need in 2025
The reasons for writing business Reports are pretty compelling. Without them, you can’t have a complete overview of any past periods to evaluate your performance, ...
by Stefana Zaric · Jul 16, 2025
Google Analytics Benchmarking Reports: Use Cases, Examples & Best Practices
Every business thrives at its own pace. But to understand how and where your business needs to change to improve performance, one of the things ...
by Stefana Zaric · Mar 3
What Is Strategic Reporting? Draw Inspiration from 4 Report Examples To Be Inspired By
If you look back at the previous month in your company, what questions come to your mind? Something like: did we reach our goals? How ...
by Stefana Zaric · Feb 25
Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It
Imagine you’re in a store, shopping. The longer you stay, the more likely you are to buy (more), right? It’s similar with your website. The ...
by Stefana Zaric · Sep 24
Dear Databox: How to Use TikTok Ads for B2B Demand Generation?
Cost-per-click (CPC) depends on many factors that are at times beyond your control, like the competition or overall state within the industry. But sometimes—it’s a ...
by Stefana Zaric · Mar 15, 2024
Dear Databox: 6 Ways to Reduce SaaS Customer Churn by Up to 40%
Are you seeing too many customers discontinuing their business relationship with you despite your efforts to increase customer retention and ensure a positive experience? We ...
by Stefana Zaric · Jul 19, 2023