Author's avatar

Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

What Is Data Reporting and How to Create Data Reports for Your Business
Reporting

What Is Data Reporting and How to Create Data Reports for Your Business

According to Gartner’s prediction, 90% of organizations will consider information the most valuable asset a business may have. And where does this information come from? ...

Author's avatar by Stefana Zaric | Apr 23, 2024
Microsoft Ads vs. Google Ads: Which Platform to Choose in 2024?
Marketing

Microsoft Ads vs. Google Ads: Which Platform to Choose in 2024?

Rethinking the best ways to reach your target audience in 2024? With many markets becoming overcrowded, staying front-of-mind for your ideal customers and keeping your ...

Author's avatar by Stefana Zaric | Apr 9, 2024
PPC Reporting Strategies: 11 Things You Should Include in a PPC Report
Marketing

PPC Reporting Strategies: 11 Things You Should Include in a PPC Report

For most businesses, PPC reporting equals unorganized spreadsheets with a bunch of data that’s hard to sort and analyze. Once you manage to make some ...

Author's avatar by Stefana Zaric | May 2, 2024
The 11 Most-Tracked Google Analytics Metrics in GA4
Analytics

The 11 Most-Tracked Google Analytics Metrics in GA4

Google Analytics metrics are essential for understanding your website’s performance and user behavior. If you used Universal Analytics (UA), you were familiar with its data ...

Author's avatar by Stefana Zaric | Nov 3, 2024
How to Write Data Analysis Reports in 9 Easy Steps
Reporting

How to Write Data Analysis Reports in 9 Easy Steps

Imagine a bunch of bricks. They don’t have a purpose until you put them together into a house, do they? In business intelligence, data is ...

Author's avatar by Stefana Zaric | Apr 9, 2024
10 Best SEO Reporting Tools for 2024
SEO

10 Best SEO Reporting Tools for 2024

What makes an SEO reporting tool the perfect fit for your business? Many SEO reporting tools can be complex and require time to learn to ...

Author's avatar by Stefana Zaric | Apr 9, 2024
What Is a Good Google Ads Conversion Rate and How to Improve It?
Marketing

What Is a Good Google Ads Conversion Rate and How to Improve It?

High competition and high costs of running Google ads can be intimidating for many business owners and turn them away from marketing their business this ...

Author's avatar by Stefana Zaric | Apr 9, 2024
40+ B2B Marketing Statistics to Know When Building Strategy for 2024
Marketing

40+ B2B Marketing Statistics to Know When Building Strategy for 2024

Among the emerging AI tools, more and more companies adopting a data-driven approach, and numerous Google updates, B2B marketing has seen many changes over the ...

Author's avatar by Stefana Zaric | Apr 9, 2024
15 Free Marketing Report Templates for Agencies in 2024
Marketing

15 Free Marketing Report Templates for Agencies in 2024

Does the “always-on” mode sound familiar? Yes? Marketing Report Templates might be the solution you need. If you’re spending too much time on repetitive, manual ...

Author's avatar by Stefana Zaric | Nov 28, 2024
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.