Articles by Stefana Zaric
Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.
Acquisition Reports In Google Analytics: Everything You Need to Know
Are you worried that you’ve been wasting your resources on the wrong marketing channels? You’ve been investing your time, people, and money in building a ...
by Stefana Zaric · May 17, 2024
Google Analytics User-ID Reports: Everything You Need to Know
How many times have you started watching a TV show on your smartphone, only to realize it’d work much better on a bigger screen, so ...
by Stefana Zaric · Feb 1, 2022
How to Write a Strategy Report? A Step-By-Step Guide for Marketers
A blank page can look terrifying. You make yourself a cup of nice, hot coffee, sit in your comfy chair, and open a new document, ...
by Stefana Zaric · Feb 25
Agency Reporting: 9 Tips to Effectively Prove Your Value to Clients
You’ve created dozens of reports so far. However, it may still be challenging to present the data in the right way. How do you make ...
by Stefana Zaric · Feb 24
10 Common KPI Mistakes Companies Make and How to Avoid Them
Sometimes, it feels like you’ve been trying to make a cake without a recipe. Your ingredients are all over the place and you’re not sure ...
by Stefana Zaric · Nov 30, 2021
SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports
There are over 200 factors that Google considers when ranking content on search result pages. That means there are plenty of ways to make your ...
by Stefana Zaric · May 19, 2022
Client Reporting 101: Tips and Best Practices for Agencies and Freelancers
Statistics, charts, ROI. Are you struggling to connect all the data in a way that indeed proves the value to your clients? You may not ...
by Stefana Zaric · Sep 17
5 Proven Strategies to Get More Client Referrals for Your Agency
News spreads fast online. And while there’s a popular belief that people are more likely to share a negative experience, especially if they received poor ...
by Stefana Zaric · Nov 6, 2023
14 Click-Worthy Email Subject Lines for Sales Prospecting
19.84 percent — that’s the average email open rate across all industries as of June 2021. Now, if you’re tracking yours, you can compare it ...
by Stefana Zaric · Mar 29, 2022
Defining Your North Star Metrics: Which Metrics Should Your Company Priorities Be Aligned Around?
When you’re dehydrated, you won’t stop until you find water to quench your thirst. You’ll have that unwavering commitment to finding something to drink, even ...
by Stefana Zaric · Jan 31, 2023
KPI Development: 13 Tips on How to Create KPIs That Reflect Your Strategic Priorities
Two people with the same goal may have two very different strategies that they’ll use to reach that goal. Say they want to sell something ...
by Stefana Zaric · May 6, 2023
Marketing Monitoring vs. Marketing Reporting: What Is More Important?
Imagine you’re still in school. Your essays, homework, and quizzes tell you how you’re doing in real-time, and if you’re not happy, you still have ...
by Stefana Zaric · Mar 27, 2023
How to Run More Effective One-on-One Meetings with Your Employees: 11 Tips
There are two types of one-on-one meetings. In the first one, you’re not really sure why you’re there, and neither is the attendee. You just ...
by Stefana Zaric · Dec 15, 2022
9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales
You know that feeling – you walk into a shoe store, and the saleslady immediately recognizes you. She knows your size and your style, your ...
by Stefana Zaric · May 12, 2022
8 Types of Team Meetings You Need (and 3 You Don’t)
A recent survey showed that companies worldwide hold 55 million meetings each week. Another research found that employees attend around two hours of useless meetings ...
by Stefana Zaric · Apr 22, 2024
15 Ways to Get Maximum ROI From Your Newsletter
Did you know that the movie Cutthroat Island from 1995 only made $10 million at the box office? That fact may not have been so ...
by Stefana Zaric · Apr 20, 2023
10 Clear Signs You Should Pause Your Facebook Campaign
To pause or not to pause? Your latest Facebook ad campaign hasn’t lived up to your expectations – you’ve got lots of views, but no ...
by Stefana Zaric · Dec 20, 2023
7 Efficient Ways to Track Leads in Google Analytics
Google Analytics allows you to track the number of visitors that come to your website. But how many of them are qualified leads? And what ...
by Stefana Zaric · Jun 15, 2024
Single vs. Multiple Sales Pipelines: How to Determine What’s Right for Your Sales Team
Did you know that 75.7% of salespeople didn’t exceed their sales target last year? Why is the case? Well, maybe they aren’t using the right ...
by Stefana Zaric · Apr 9, 2024