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Articles by Stefana Zaric

About the author

Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.

Latest posts

Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It
Marketing

Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It

Imagine you’re in a store, shopping. The longer you stay, the more likely you are to buy (more), right? It’s similar with your website. The ...

Author's avatar by Stefana Zaric | Jun 25
Dear Databox: How to Use TikTok Ads for B2B Demand Generation?
Marketing

Dear Databox: How to Use TikTok Ads for B2B Demand Generation?

Cost-per-click (CPC) depends on many factors that are at times beyond your control, like the competition or overall state within the industry. But sometimes—it’s a ...

Author's avatar by Stefana Zaric | Mar 15, 2024
Dear Databox: 6 Ways to Reduce SaaS Customer Churn by Up to 40%
Customer Success

Dear Databox: 6 Ways to Reduce SaaS Customer Churn by Up to 40%

Are you seeing too many customers discontinuing their business relationship with you despite your efforts to increase customer retention and ensure a positive experience? We ...

Author's avatar by Stefana Zaric | Jul 19, 2023
Dear Databox: <strong>How to Increase the Volume of Discovery Calls?</strong>
Sales

Dear Databox: How to Increase the Volume of Discovery Calls?

You’ve perfected your pitch and you’re all ready for your next discovery call. But, before you have an opportunity to impress your lead during the ...

Author's avatar by Stefana Zaric | Jun 15, 2024
A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates
Reporting

A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates

Businesses typically use sales call reports to track their sales team activity, and measure how successful the sales team is at moving prospects through the ...

Author's avatar by Stefana Zaric | Feb 27, 2024
Executive Reporting: Management Reporting Best Practices & Report Examples
Reporting

Executive Reporting: Management Reporting Best Practices & Report Examples

Research shows that an average adult makes about 35,000 decisions each day, whether they’re conscious or not. Managers, who are called decision-makers for a reason, ...

Author's avatar by Stefana Zaric | Sep 7, 2023
27 Best Marketing Benchmark Reports for 2025 Strategy
Marketing

27 Best Marketing Benchmark Reports for 2025 Strategy

What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...

Author's avatar by Stefana Zaric | Jan 29
What Percentage of Organic Search Should Be Converting into Leads?
Marketing

What Percentage of Organic Search Should Be Converting into Leads?

If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...

Author's avatar by Stefana Zaric | Nov 8, 2023
5 Ways Experts Leverage Data to Identify New Sales Opportunities
Sales

5 Ways Experts Leverage Data to Identify New Sales Opportunities

How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...

Author's avatar by Stefana Zaric | Apr 9, 2024
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