Articles by Stefana Zaric
Stefana Zarić is a freelance writer & content marketer. Other than writing for SaaS and fintech clients, she educates future writers who want to build a career in marketing. When not working, Stefana loves to read books, play with her kid, travel, and dance.
Dear Databox: <strong>How to Increase the Volume of Discovery Calls?</strong>
You’ve perfected your pitch and you’re all ready for your next discovery call. But, before you have an opportunity to impress your lead during the ...
by Stefana Zaric · Jun 15, 2024
A Complete Guide to Sales Call Reporting: Benefits, Best Practices, and Ready-to-Use Templates
Businesses typically use sales call reports to track their sales team activity, and measure how successful the sales team is at moving prospects through the ...
by Stefana Zaric · Feb 27, 2024
Executive Reporting: Management Reporting Best Practices & Report Examples
Research shows that an average adult makes about 35,000 decisions each day, whether they’re conscious or not. Managers, who are called decision-makers for a reason, ...
by Stefana Zaric · Sep 7, 2023
27 Best Marketing Benchmark Reports for 2025 Strategy
What’s better than having data to compare your performance to and base your future marketing decisions on? Having consolidated data from different sources—in one place. ...
by Stefana Zaric · Mar 3
What Percentage of Organic Search Should Be Converting into Leads?
If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...
by Stefana Zaric · Mar 3
5 Ways Experts Leverage Data to Identify New Sales Opportunities
How well do you know your customers? Your ideal customer persona might pop into your mind as you’re trying to answer this question, but it ...
by Stefana Zaric · Apr 9, 2024
Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads
If you’re among the folks who rely on your marketing team to generate demand by providing your sales teams with marketing qualified leads (MQLs), your ...
by Stefana Zaric · Apr 10, 2025
A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners
The increasing number of businesses wanting to leverage TikTok to expand their reach and make more sales meant agencies needed to add another channel to ...
by Stefana Zaric · Jan 20, 2023
5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence
Studies conducted by McKinsey have been showing the same result for years: businesses that base their decisions on gut feeling are more likely to fail. ...
by Stefana Zaric · Jun 26, 2025
When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips
Small marketing agencies often do poor work marketing their own services. As they’re 100% focused on delivering outstanding work for their clients, their limited resources ...
by Stefana Zaric · Apr 12, 2023
Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...
by Stefana Zaric · Mar 3
What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...
by Stefana Zaric · Jan 11, 2023
How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips
In 2020, Ahrefs published that they managed to collect over 6.1 million views on YouTube since they joined in 2015. This number is quite impressive, ...
by Stefana Zaric · Jun 26, 2025
26 Agile Metrics to Help You Track Software Development and Testing
Looking to make your software development process as productive as possible? Want to improve your workflow so every team member has optimal conditions to do ...
by Stefana Zaric · Jan 19, 2023
Build an Effective Performance Reporting Process with These 8 Tips
Our recent original research revealed a surprising fact: despite all the available reporting tools on the market, more than 50% of companies are still relying ...
by Stefana Zaric · Jan 30, 2023
Dashboard Presentation and Storytelling: 6 Best Practices to Start With
“Sometimes reality is too complex. Stories give it form,” said Jean Luc Godard. A quote fully applicable to data. Data may often seem complex and ...
by Stefana Zaric · Sep 2
CRM KPI Dashboard: Benefits, Top Metrics, Best Practices, Examples, and More
Proper customer relationship management can bring you multiple benefits: increased customer satisfaction, increased profitability, and more sales. But to manage these relationships efficiently, you need ...
by Stefana Zaric · Oct 11
![Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates]](https://cdnwebsite.databox.com/wp-content/uploads/2022/06/18061530/marketing-KPI-dashboard-1000x563.png)
Marketing KPI Dashboard: How to Create One and Which Metrics to Include [12 Free Templates]
Are your marketing and sales efforts bringing you enough qualified leads? Are there leaks in your funnel that you can fix? Are you contributing to ...
by Stefana Zaric · Apr 12, 2023
How to Create a Complete SEO Dashboard in Google Data Studio
Ranking first on Google’s SERP is everyone’s wish. Some may even think it’s easy—you create high-quality content, and voila! One day, you wake up in ...
by Stefana Zaric · Apr 12, 2023
Shopify Sales Reports: Definitions, Metrics, & Templates to Grow Your Online Store
Shopify’s analytics and reports are a very powerful feature that gives you the means to review almost any customer interaction made within your Shopify store ...
by Stefana Zaric · Nov 24, 2022
Drill Down vs. Drill Through Reports: 13 Ways to Use Each to Analyze Your Marketing Performance
According to Databox’s state of business reporting, most companies believe that more than half of their employees are data proficient. Additionally, over 75% of companies ...
by Stefana Zaric · Sep 5, 2023