KPIs & Metrics

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How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns
Google Ads

How to Use Impression and Click Share Metrics to Scale Your Google Ads Campaigns

Any Google Ads pay-per-click (PPC) expert understands that a needed skill of their job is the ability to confidently answer the question “is my campaign ...

Author's avatar by Andrew Humphrey | Oct 30, 2024
14 Best KPI Dashboard Software Tools to Use in 2024
Dashboards & Visualization

14 Best KPI Dashboard Software Tools to Use in 2024

Having access to the right information at the right time isn’t just a luxury for modern businesses anymore—it’s a necessity.  And that’s where KPI dashboard ...

Author's avatar by Maria Rozhdestvenskaia | Aug 29, 2024
What Is a KPI Dashboard? Definition, Examples, Templates
Dashboards & Visualization

What Is a KPI Dashboard? Definition, Examples, Templates

Using KPI dashboards is the best way to keep track of your company’s performance.  It gives you a clear picture (quite literally) of where your ...

Author's avatar by Maria Rozhdestvenskaia | Aug 26, 2024
What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices
Reporting

What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices

We’re constantly bombarded by data points and it takes real effort to make sense of them. While having a lot of information is a good ...

Author's avatar by Davor Štefanović | May 29, 2024
How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics
KPIs & Metrics

How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics

SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here's how to calculate growth rate for SaaS

Author's avatar by Lily Ugbaja | Apr 23, 2024
Growth Rate Formula – A Complete Guide
KPIs & Metrics

Growth Rate Formula – A Complete Guide

How do you measure the progress and performance of your business? The answer is usually growth rate percentage. Growth rates provide valuable insights into trends ...

Author's avatar by Marija Hladni | May 29, 2024
13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)
Instagram

13 Important Instagram Business Metrics for Your B2B (with Tips to Track Them in 2024)

Sure, B2C businesses might get better engagement on Instagram, but that doesn’t mean that you can’t rely on it for your B2B needs. In fact, ...

Author's avatar by Filip Stojanovic | Apr 30, 2024
SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024
KPIs & Metrics

SaaS Sales Benchmarks: Get Informed and Close More Deals in 2024

After an unpredictable 2023, chances are you’re getting all the information you can to build a reliable SaaS sales strategy in 2024. One important element ...

Author's avatar by Nevena Rudan | Apr 9, 2024
B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024
KPIs & Metrics

B2B Sales Benchmarks to Help You Understand Your Sales Teams’ Performance in 2024

Are your sales targets being met? What is the average sales cycle duration? How many deals did your team close last month? How many new ...

Author's avatar by Nevena Rudan | Apr 9, 2024
7 Key Product Management Metrics and KPIs to Track in 2024
KPIs & Metrics

7 Key Product Management Metrics and KPIs to Track in 2024

Here’s a question for you – is your product really what your users need? Does it effectively solve their pain points? Is it simple to ...

Author's avatar by Filip Stojanovic | Apr 9, 2024
B2B Marketing Benchmarks to Help You Set Goals for 2024
Benchmark Statistics

B2B Marketing Benchmarks to Help You Set Goals for 2024

Whether you’re looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle ...

Author's avatar by Nevena Rudan | May 2, 2024
18 SaaS Metrics and KPIs Every Company Should Track
KPIs & Metrics

18 SaaS Metrics and KPIs Every Company Should Track

Growing any business is difficult, but scaling a software as a service (SaaS) company is on a whole other level.  Most SaaS companies struggle to ...

Author's avatar by Gasper Vidovic | Apr 9, 2024
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