KPIs & Metrics
Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance
Are you making the most out of your Google Ads campaigns? Does your target audience find the ads relevant and are they going further down ...
by Filip Stojanovic · Apr 9, 2025
Dental KPI Dashboard: 12 Metrics and KPIs to Track to Measure Your Dental Office Performance
As a dental practice owner or manager, you’re constantly juggling multiple tasks – from managing staff and scheduling appointments to overseeing finances and marketing your ...
by Davor Štefanović · Sep 2
What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices
Did you know that LinkedIn is the most expensive digital advertising platform? Well, just because it’s expensive doesn’t mean it’s not worth it, as 79% ...
by Saffa Faisal · Sep 24
Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates
Are you dealing with a cold feet pandemic in your online store? Too many customers initiating the checkout process only to drop out at the ...
by Filip Stojanovic · Apr 12, 2023
From Boring to Captivating: Strategies for Improving Your Average View Duration on YouTube
Nothing is worse than spending hours upon hours brainstorming ideas for YouTube videos, shooting at the right time, and carefully editing them, only to find ...
by Saffa Faisal · Apr 26, 2023
8 Best Call Center Metrics to Measure Agent Productivity
50% of customers say companies need to seriously improve the customer support and service they offer. That’s nearly half unsatisfied customers. Meaning: with better customer ...
by Masooma Memon · Sep 3
Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)
Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO ...
by Jeremiah Rizzo · Feb 20, 2024
What Percentage of Organic Search Should Be Converting into Leads?
If your website is driving a lot of organic traffic, it means your content is on point: it’s visible, readable, and answers the questions your ...
by Stefana Zaric · Mar 3
Compare and Conquer: 12 Types of Benchmarking for Measuring Success
Benchmarking is an essential tool that allows businesses to measure their performance. It involves comparing key business metrics against relevant industry standards and competitors (or ...
by Davor Štefanović · Mar 3
Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)
The metric: KPIs Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform ...
by Jeremiah Rizzo · Feb 20, 2024
Benchmarking 101: Definition, Types, Benefits and How to Use Them
Have you ever read Sun Tzu’s “Art of War”? There’s one interesting section in the book where Sun Tzu talks about sending his people to ...
by Filip Stojanovic · Oct 9
What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...
by Jessica Malnik · Jul 25, 2024
16 Essential SaaS Sales Metrics You Should be Tracking
What’s considered an acceptable growth rate for a SaaS company? Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...
by Jessica Malnik · Jul 11, 2025
![The 10 Most Important Google Ads Metrics [Original Data]](https://cdnwebsite.databox.com/wp-content/uploads/2018/04/09130408/TopAdWordsMetricsBG-640x384.jpg)
The 10 Most Important Google Ads Metrics [Original Data]
Successful advertising is all about matching your promotion with the user’s intent. While intent itself is hard to measure, the digital ad landscape has given ...
by Tamara Omerovic · Jun 5, 2025
15 Essential Project KPIs That Benefit the Entire Team
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
by Jessica Malnik · Jan 25, 2023
18 Tips for Increasing Your Sales Team’s Activity
More sales activity means more sales. Few would argue with that statement. But if you’ve ever banged your head against your desk in frustration after ...
by Peter Caputa IV · Apr 9, 2024
Best KPIs for Marketing Agencies
You’re running campaigns for your clients and tracking their results like a hawk. A client’s Facebook ad with a CTR of 15%? Fantastic. A 100% ...
by Elise Dopson · Sep 17
The 13 Most Important Facebook Ads Metrics for Measuring ROI
Have you been running Facebook ads, but aren’t sure how well they are doing? Perhaps you aren’t tracking the right metrics? Admittedly, there are a lot ...
by Masooma Memon · Mar 4
Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)
The metric: Process KPIs Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable ...
by Jeremiah Rizzo · Feb 20, 2024
How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips
Goal completion is one of the top 10 most-tracked Google Analytics metrics. Rightfully so, there are already tons of articles, videos, and guides on improving ...
by Saffa Faisal · Dec 20, 2023
7 Tips to Improve User Engagement Metrics on B2B Websites
User engagement metrics that keep trending in the right direction quarter after quarter mean a lot to B2B businesses. Not only they indicate how well ...
by Saffa Faisal · Mar 3