Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
12 Tips for Developing a Successful Data Analytics Strategy
Building a data-driven company starts with having a data analytics strategy. An effective data analytics strategy relies on three key components: people, processes, and data ...
by Jessica Malnik · Apr 23, 2024
How to Build Citations to Boost Local SEO?
Whether you are a plumber, a hair salon, or a local burger joint, you need to get the word out about your business. And one ...
by Jessica Malnik · Apr 9, 2024
Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now
When you have an eCommerce site, the number one goal is to turn more visitors into paying customers, right? Well, not everyone who visits your ...
by Jessica Malnik · Jun 26, 2024
13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance
By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...
by Jessica Malnik · Jul 16, 2025
8 Key Reports Every Sales Manager Should Know About
Going from a rockstar sales individual contributor to a great sales manager requires a mindset shift. It is no longer about smashing your own quotas. ...
by Jessica Malnik · Feb 25
7 Actionable Ways to Improve Website Traffic Quality
If you are like most marketers, you want to see your website traffic go up and to the right. Seeing a chart with hockey stick ...
by Jessica Malnik · Apr 10, 2025
What Are Marketing Productivity Metrics?
Is what you are working on moving the needle for your company? Are you spending your work time effectively? Do you want to make the ...
by Jessica Malnik · Jun 5, 2025
13 Data Analysis Questions to Improve Your Business Reporting Process
If you want to collect better data, you need to ask better questions. On the surface, this sounds simple. However, most people treat data like ...
by Jessica Malnik · Feb 25
How to Visualize Data: 6 Rules, Tips and Best Practices
Creating a great visual report is a lot like being reporting on a news story. Let me explain. Great visual reporting is all about telling ...
by Jessica Malnik · Jun 26, 2025
How to Setup Google Analytics Across Multiple Websites
Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers? This is ...
by Jessica Malnik · May 29, 2024
Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance
You wouldn’t drive a car only looking at your rearview mirror, right? After all, the only surefire thing that will happen if you do this ...
by Jessica Malnik · Jun 26, 2025
39 Most Important KPIs to Track Across Your Company
Have you ever set a goal at the start of the quarter, and then when you check on your progress three months later, you are ...
by Jessica Malnik · Jul 11, 2025
Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?
Many people creating their first benchmark report get wrapped up in the science and methodology behind it. The result – the benchmark report ends up ...
by Jessica Malnik · Mar 3
Facebook Engagement: What Is It & How Do You Measure It?
Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...
by Jessica Malnik · May 2, 2024
5 Customer Onboarding Metrics Every SaaS Should Monitor
Have you ever signed up for a SaaS app only to spend 5 minutes digging around and abandoning it because the UX is confusing and ...
by Jessica Malnik · May 16, 2024
What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...
by Jessica Malnik · Jul 25, 2024
How to Structure a Great Content Team: 50+ Experts Share Their Insights
If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...
by Jessica Malnik · Mar 16, 2023
16 Essential SaaS Sales Metrics You Should be Tracking
What’s considered an acceptable growth rate for a SaaS company? Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...
by Jessica Malnik · Jul 11, 2025
15 Essential Project KPIs That Benefit the Entire Team
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
by Jessica Malnik · Jan 25, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...
by Jessica Malnik · Oct 1
50+ Social Media Experts Share Their Favorite Facebook Analytics Tools
If you found this post, we’re guessing you are looking for a new Facebook analytics tool. With over 200 tools listed on Capterra alone, it ...
by Jessica Malnik · Oct 23, 2022