Jessica Malnik, Author at Databox

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

Sales Oct 31

8 Key Reports Every Sales Manager Should Know About

Reporting Oct 9

7 Actionable Ways to Improve Website Traffic Quality

Marketing Sep 22

What Are Marketing Productivity Metrics?

Marketing Sep 21

13 Data Analysis Questions to Improve Your Business Reporting Process

Analytics Sep 8

How to Visualize Data: 6 Rules, Tips and Best Practices

Reporting Sep 8

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?

Marketing Sep 7

20 Best Service Page Examples in 2023

Content Marketing Sep 4

How to Setup Google Analytics Across Multiple Websites

Marketing Sep 4

Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance

Analytics Aug 28

39 Most Important KPIs to Track Across Your Company

Analytics Aug 24

Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?

Reporting Aug 24

Facebook Engagement: What Is It & How Do You Measure It?

Aug 23

How to Structure a Great Content Team: 50+ Experts Share Their Insights

Content Marketing Jan 25

16 Essential SaaS Sales Metrics You Should be Tracking

Sales Jan 25

15 Essential Project KPIs That Benefit the Entire Team

Analytics Jan 25

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Marketing Jan 25

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

Analytics Oct 18

Drive More Traffic to Your YouTube Channel with These 12 Pro Tips

Marketing Sep 13

Measure Team Performance Effectively with These 30+ KPIs and Metrics

Analytics Sep 5

7 Best eCommerce Analytics Tools

Analytics Aug 19

Best Dashboard Visualization Tools According to 30 Experts

Analytics Aug 15

12 TikTok Marketing Tips and Best Practices

Jul 20

Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)

Analytics Jul 18

18 Metrics You Should Include in a Great Customer Service Dashboard

Analytics Jul 13

Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]

Analytics Jul 1

5 Customer Onboarding Metrics Every SaaS Should Monitor

Analytics Jun 6

Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions

Marketing May 31

8 PPC Metrics You Should Track to Improve Campaign Performance

Analytics May 20

How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies

Goal Setting May 16

Cash Flow Forecasting for SaaS: 6 Best Practices

Analytics Apr 14

Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)

Analytics Apr 5

7 Ways to Improve Your Performance With KPI Scorecards

Reporting Mar 25

7 Effective Cold Prospecting Strategies For SaaS Sales

Marketing Mar 14

7 Ecommerce Personalization Examples to Help You Come Up with Your Own

Marketing Mar 11

7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics

Analytics Mar 10

Best PPC Tools to Increase Your Ad Presence in 2022

Marketing Feb 28

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics

Analytics Feb 15

How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger

Sales Feb 14

High Shopping Cart Abandonment Rate: Causes and Potential Solutions

Analytics Feb 10

Causes of Sudden Spike in Direct Traffic in Google Analytics

Analytics Jan 25

Biggest eCommerce Challenges in 2021

Analytics Jan 19

The Importance of Proper TAM Evaluation for B2B Startups

Analytics Jan 18

18 Mistakes Startups Make Under Rapid Growth

Agencies Jan 17

How to Set a Marketing Budget for a Small Business: 20 Tips

Marketing Jan 4

Acquisition vs Retention Marketing: Which One is More Important for Your Business?

Marketing Jan 3

Data Insights: Best Practices for Extracting Insights from Data

Analytics Dec 29

14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

Marketing Dec 14

How to Determine Markup Percentage for Small Businesses: What’s Good, Bad and Average?

Analytics Dec 9

Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started

Reporting Nov 30

9 Cost Reduction Techniques for Growing Businesses

Analytics Nov 24

Campaign Reporting: How to Gauge Long Term Effectiveness?

Reporting Nov 19

5 Real-World Finance Report Examples and Templates to Inspire Your Own

Reporting Nov 12

SaaS Monitoring Best Practices: 6 Key Points to Consider

Reporting Nov 2

Most Profitable Business Models for Agencies: According to 20 Agencies

Agencies Oct 26

How to Run Weekly Meetings Your Team Will Actually Enjoy

Reporting Oct 22

OKR Reporting: Best Practices Shared by 29 Marketers

Reporting Oct 20

13 Ways Small Businesses Can Leverage Instagram for Marketing

Sep 27

Reporting to Investors: 6 Best Practices to Help Increase Funding

Reporting Sep 22

6 Business Data Report Templates Every SMB Needs

Reporting Sep 20

Best Google Analytics Reports for Clients

Analytics Sep 17

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

Analytics Sep 13

How to Track Conversions with Google Analytics 4: 7 Best Practices

Analytics Sep 3

Sales Volume: Why It Matters and 12 Ways to Increase It

Analytics Aug 25

11 Content Marketing Trends for 2021 and Beyond

Content Marketing Aug 16

How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers

Sales Aug 13

7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

Aug 10

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

Analytics Aug 2

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Marketing Jul 29

11 Google Ranking Factors You Shouldn’t Ignore

SEO Jul 14

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

Marketing Jul 9

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

Marketing Jun 28

14 Types of Sales Enablement Content Your Sales Team Needs

Marketing Jun 25

19 Tips to Better Prepare for a Reporting Meeting

Management Jun 23

16 Ways To Measure Social Media Engagement Using Only Google Analytics

Jun 22

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

Marketing Jun 22

12 Marketing KPIs You Should Share With Your Manager

Marketing Jun 16

5 Alternative Search Engines to Google You Should Optimize Your Website for

SEO Jun 7

5 Email Signature Examples for Increasing Engagement with Prospects

Marketing Jun 3

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

May 20

What is Click to Open Rate (CTOR) and How Do You Improve It?

Email marketing May 19

Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

May 13

16 Most Interesting & Engaging Company Pages on Facebook

May 11

How to Plan a Social Media Content Calendar

May 7

11 Facebook Post Ideas to Help Increase Engagements for Businesses

Apr 30

13 Expert Ways to Measure Sales Rep Productivity

Sales Apr 29

Call Tracking: 9 Expert Ways to Track Inbound Calls

Sales Apr 23

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Analytics Apr 21

13 Ways to Convert More Blog Traffic to Customers

Marketing Apr 16

18 Best Social Media Plugins for WordPress

Apr 13

How to Use Google Search Operators to Inform Your Content Strategy

Marketing Apr 9

LinkedIn Video Ads: Best Practices & Ad Specs

Marketing Mar 31

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

Sales Mar 29

What Is Google Analytics 4 and How Will It Help My Reporting?

Analytics Mar 24

Content Ideation: Best Practices and Tools for Content Marketing Success

Content Marketing Mar 18

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Marketing Mar 10

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Marketing Feb 23

The 11 Best Ecommerce Payment Processing Tools

Marketing Feb 18

The 11 Best Email Tools for Ecommerce

Marketing Feb 11

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Marketing Feb 10

The 17 Best eCommerce Tools for Growing Your Online Store

Marketing Feb 3

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Marketing Jan 27

16 Best eCommerce Integrations for Converting Browsers into Buyers

Marketing Jan 21

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Analytics Jan 13

How to Build an Email List for Ecommerce: 17 Proven Tips

Marketing Jan 1

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Analytics Dec 25

24 Effective Strategies to Reduce Facebook Ads CPA

Marketing Dec 22

16 Ways to Calculate the ROI of Your SEO Campaigns

Marketing Dec 11

20 Instagram Metrics Every Marketer Should Track in 2021

Marketing Dec 7

14 Instagram Analytics Tools to Try Out Right Now

Dec 2

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Content Marketing Nov 25

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Content Marketing Nov 20

Make the Most of Your Content Marketing Budget with These 44 Tips

Content Marketing Nov 16

25 Best B2B Lead Generation Tools for Getting More Targeted Leads

Marketing Nov 12

32 Effective Social Selling Tips for B2B Companies

Nov 2

26 Strategies for Managing Your Remote Sales Team Successfully

Sales Oct 21

B2C Lead Generation Strategy: Key Differences and Best Approaches

Marketing Oct 19

19 Examples of Successful Affiliate Marketing Campaigns

Marketing Oct 14

28 Expert Tips for Conducting Social Media Audits

Sep 30

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Marketing Sep 28

30 Content Engagement Metrics to Keep an Eye On

Analytics Sep 23

23 Copywriting Tips for Improving the Effectiveness of Your Website

Content Marketing Sep 21

21 Tips for Building a High-Converting eCommerce Funnel

Marketing Sep 17

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Marketing Sep 11

Include These 16 Metrics in Your Email Marketing Reporting

Marketing Sep 9

26 Effective Ways for Improving Your Customer Retention Rate

Marketing Sep 3

How Do You Track Affiliate Marketing? Start With These 17 KPIs

Marketing Aug 27

Everything You Can Learn from Your Google Analytics Audience Overview Report

Analytics Aug 20

24 Ways to Increase Your Mobile App Conversion Rate

Marketing Aug 18

23 Effective Ways to Reduce Email Unsubscribes

Marketing Aug 6

31 Expert Tips for Setting Helpful Goals in Google Ads

Analytics Jul 30

46 Tips for Writing A Cold Email That Actually Gets A Response

Marketing Jul 29

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

Marketing Jul 14

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

Marketing Jul 2

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Marketing Jun 18

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

Agencies Jun 9

26 Ways for Improving Your Ecommerce Conversion Rate

Marketing Jun 9

23 Tips for Tracking Sales Activity with HubSpot CRM

Uncategorized Jun 2

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

Marketing May 27

KPIs & OKRs: How to Leverage Both to Improve Your Performance

Marketing May 20

Facebook Video Ads: 26 Practices For Driving Conversions

Marketing May 18

20 Tips For Writing High-Converting Facebook Ad Copy

Marketing May 11

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

Marketing Apr 28

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Marketing Apr 22

24 Slack Integrations That Teams Can’t Live Without

Marketing Apr 14

34 Tips for Delivering Powerful SEO Reports For Clients

Marketing Apr 13

21 Practical Tips for Building Better Business Dashboards

Marketing Mar 5

22 Tips for Building Meaningful Social Media Dashboards from All Networks

Mar 4

14 Things You Must Include In Your Weekly Sales Activity Report

Sales Feb 27

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Marketing Feb 26

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

Marketing Feb 18

The Definitive List of Marketing KPIs Every Team Should Track

Marketing Feb 10

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Marketing Jan 27

13 Tips for Setting (and Achieving) Your Marketing Goals

Marketing Jan 21

26 Tips for Properly Setting Up Google Analytics On Your Website

Analytics Jan 9

36 Practical Tips for Writing A Great Sales Follow Up Email

Marketing Dec 19

30 Expert Google Analytics Tips for Beginners

Marketing Dec 16

Articles by author Jessica Malnik

Data is a strategic company asset. Nearly 25 marketers and data analysts share their top tips for building their analytics strategy.