Jessica Malnik, Author at Databox

Marketing

23 Effective Ways to Reduce Email Unsubscribes

What factors contribute to the most unsubscribes? Over 50 email marketers weigh in with their top tactics for lowering the unsubscribe rate.

Marketing Jessica Malnik | Aug 6

Analytics

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Analytics | Jul 30

Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

What’s cold email? How do you track it? Nearly 90 marketers weigh in and share their approach to writing cold emails that convert.

Marketing | Jul 29

Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

What is add-to-cart conversion rate and how do you improve yours? Nearly 60 ecommerce pros share their top tips for improving your store’s conversion rates.

Marketing | Jul 22

Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Marketing | Jul 15

Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

Marketing | Jul 14

Marketing

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

Marketing | Jul 2

Marketing

The 25 Most Powerful SEMrush Features for Improving Your Search Rankings

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

Marketing | Jul 1

Marketing

New vs. Returning Visitors: What’s the Right Balance & Does It Even Matter?

What’s the right balance of new vs. returning visitors? What can we do with the information gathered from this metric? 34 marketers share their insights.

Marketing | Jun 24

Marketing

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

While there are many website engagement metrics you can track, ‘pages per session’ is one of the most useful. Here’s what it means and how to increase it.

Marketing | Jun 23

Marketing

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

Marketing | Jun 18

Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

Agencies | Jun 9

Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Marketing | Jun 9

Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Marketing | Jun 2

Uncategorized

23 Tips for Tracking Sales Activity with HubSpot CRM

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Uncategorized | Jun 2

Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

Marketing | May 27

Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Marketing | May 20

Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

Marketing | May 18

Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

Marketing | May 11

Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Marketing | Apr 28

Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

Marketing | Apr 22

Marketing

24 Slack Integrations That Teams Can’t Live Without

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

Marketing | Apr 14

Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Marketing | Apr 13

Marketing

Your Website SEO Report: 37 Metrics That Must Be Included

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Marketing | Mar 25

Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Marketing | Mar 10

Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Marketing | Mar 5

22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Social Media | Mar 4

Sales

14 Things You Must Include In Your Weekly Sales Activity Report

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Sales | Feb 27

Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Marketing | Feb 26

Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Marketing | Feb 18

Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Marketing | Feb 10

Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Marketing | Feb 5

Marketing

How to Set Content Marketing Goals (& The Most Common Ones Marketers Set)

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Marketing | Jan 30

Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Marketing | Jan 27

Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Marketing | Jan 21

Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Marketing | Jan 13

Analytics

25 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Analytics | Jan 9

16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Social Media | Dec 30 2019

Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Marketing | Dec 19 2019

Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Marketing | Dec 16 2019

Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing | Dec 10 2019

Marketing

18 Ways to Improve the Google Ads Quality Score of Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

Marketing | Nov 26 2019

Articles by author Jessica Malnik

What factors contribute to the most unsubscribes? Over 50 email marketers weigh in with their top tactics for lowering the unsubscribe rate.

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

What’s cold email? How do you track it? Nearly 90 marketers weigh in and share their approach to writing cold emails that convert.

What is add-to-cart conversion rate and how do you improve yours? Nearly 60 ecommerce pros share their top tips for improving your store’s conversion rates.

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

What’s the right balance of new vs. returning visitors? What can we do with the information gathered from this metric? 34 marketers share their insights.

While there are many website engagement metrics you can track, ‘pages per session’ is one of the most useful. Here’s what it means and how to increase it.

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.