Articles by author Jessica Malnik

Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

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Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Marketing Jessica Malnik   |  Jan 25

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Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Content Marketing   |  Jan 25

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Sales

16 Essential SaaS Sales Metrics You Should be Tracking

Can’t decide which SaaS sales metrics to track and measure? Nearly 30 SaaS sales pros weigh in with the top SaaS metrics they are looking at each week.

Sales   |  Jan 25

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Analytics

15 Essential Project KPIs That Benefit the Entire Team

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Analytics   |  Jan 25

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Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Marketing   |  Jan 25

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Sales

Creating a Sales KPI Dashboard: Top Metrics to Include and Dashboard Examples

Building a sales dashboard, but don’t know which KPIs to include? 60+ sales pros share which metrics they track and their favorite sales dashboard types.

Sales   |  Jan 25

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Analytics

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

With over 200 Facebook analytics tools on the market, we asked over 50 social media marketers to weigh in on their go-to tools.

Analytics   |  Oct 18 2022

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Marketing

Drive More Traffic to Your YouTube Channel with These 12 Pro Tips

From posting consistently to optimizing your video titles and thumbnails, here are the tactics you can use to drive more traffic to your channel.

Marketing   |  Sep 13 2022

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Analytics

Measure Team Performance Effectively with These 30+ KPIs and Metrics

From revenue and conversion rates to first response time, team velocity, and burndown, here are some of the most popular team metrics to include in your dashboard.

Analytics   |  Sep 5 2022

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Analytics

7 Best eCommerce Analytics Tools

With over 100 eCommerce analytics tools on the market, we asked 30 pros to weigh in on their go-to tools.

Analytics   |  Aug 19 2022

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Analytics

Best Dashboard Visualization Tools According to 30 Experts

Dashboard visualization tools allow you to quickly scan the data and see your progress on specific goals. Here’s our list of top choices.

Analytics   |  Aug 15 2022

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Analytics

Best Dashboard Software Apps and Tools for Your Business

Looking for the best dashboard apps to use for your business? We reached out to 38 companies and they had 13 top software choices to share.

Analytics   |  Jul 28 2022

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12 TikTok Marketing Tips and Best Practices

From striking a balance of entertaining and promotional content to figuring out the right metrics, here is how your business can stand out on TikTok.

  |  Jul 20 2022

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Analytics

Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)

From business and marketing to sales management, SEO, and project management, these are 7 of the most valuable Excel KPI dashboards.

Analytics   |  Jul 18 2022

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Analytics

18 Metrics You Should Include in a Great Customer Service Dashboard

Discover the most important types of customer service dashboards businesses use, as well as the metrics that should be included in them.

Analytics   |  Jul 13 2022

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Analytics

Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]

Here are the 5 most popular social media dashboards that you can use to analyze your social media performance.

Analytics   |  Jul 1 2022

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Analytics

Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance

From creating a single source of truth to reducing the amount of human errors and time spent building reports, here is why dashboards are important.

Analytics   |  Jun 15 2022

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Analytics

5 Customer Onboarding Metrics Every SaaS Should Monitor

From self-service models to customer onboarding metrics like TTV and product adoption rate, here are some strategies for improving the onboarding process.

Analytics   |  Jun 6 2022

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Marketing

Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions

From taking the time to know your customers and learn the intricacies of Twitter’s ad platform to building solid reports, here is how to improve your Twitter ads.

Marketing   |  May 31 2022

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Analytics

8 PPC Metrics You Should Track to Improve Campaign Performance

From ad CTRs, conversions, and clicks, to impressions, and quality scores, here are some of the top PPC metrics to track as well as some to stay away from.

Analytics   |  May 20 2022

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Goal Setting

How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies

From thinking about the big picture and analyzing marketing channels to setting milestones and creating dashboards, here is how to set smarter ecommerce website goals.

Goal Setting   |  May 16 2022

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Analytics

7 Data Analysis Questions to Improve Your Business Reporting Process

From tying your data to core business KPIs to validating the quality of your statistical analysis, here is how to create compelling reports.

Analytics   |  Apr 20 2022

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Analytics

Cash Flow Forecasting for SaaS: 6 Best Practices

From knowing your cash inflows and outflows and testing out pricing strategies, here is how to create an accurate SaaS cash flow forecast.

Analytics   |  Apr 14 2022

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Analytics

Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)

Here are some of the most common marketing performance challenges agencies are facing every day and how they solve them.

Analytics   |  Apr 5 2022

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Reporting

7 Ways to Improve Your Performance With KPI Scorecards

From measuring your progress on business goals to empowering employees to perform at their best, here is how you can leverage KPI scorecards.

Reporting   |  Mar 25 2022

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Marketing

7 Effective Cold Prospecting Strategies For SaaS Sales

From understanding who your ICP is to writing a clear and concise offer and adding intent signals, here is how to improve your cold outreach.

Marketing   |  Mar 14 2022

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Content Marketing

20+ Examples of Stellar Services Page Copywriting

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

Content Marketing   |  Mar 12 2022

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Marketing

7 Ecommerce Personalization Examples to Help You Come Up with Your Own

From one-click upsells to dynamic pop-ups and personalized email and SMS campaigns, here are 7 ecommerce personalization examples to inspire you.

Marketing   |  Mar 11 2022

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Analytics

7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics

From identifying key customer touch points to building attribution models, here is how 41 marketers use multi-channel reports in GA.

Analytics   |  Mar 10 2022

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Marketing

Best PPC Tools to Increase Your Ad Presence in 2022

From Google Keyword Planner to Spyfu and SEMrush, nearly 50 PPC professionals share how they are using their favorite PPC tools.

Marketing   |  Feb 28 2022

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Analytics

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics

From measuring brand awareness campaigns to customer loyalty, 30 marketers weigh in with what they learn analyzing direct traffic.

Analytics   |  Feb 15 2022

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Sales

How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger

From getting clear on your value prop to staying focused and removing bad fit deals, here are some of the top strategies for creating a healthy pipeline.

Sales   |  Feb 14 2022

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Analytics

High Shopping Cart Abandonment Rate: Causes and Potential Solutions

From high shipping costs to confusing checkout processes and forcing visitors to create accounts, 40+ eCommerce pros share the top causes for shopping cart abandonment.

Analytics   |  Feb 10 2022

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Marketing

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?

From poor landing page designs to flawed keyword research strategies, 68 PPC pros share how to find and fix high CTR low conversion issues.

Marketing   |  Jan 31 2022

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Analytics

Causes of Sudden Spike in Direct Traffic in Google Analytics

From viral social media posts to spambots, marketers weigh in with the most common causes of direct traffic spikes (and how to address it).

Analytics   |  Jan 25 2022

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Analytics

Biggest eCommerce Challenges in 2021

From increased competition to rising ad costs and managing customers’ expectations, 35+ eCommerce brands weigh in with their biggest challenges.

Analytics   |  Jan 19 2022

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Analytics

The Importance of Proper TAM Evaluation for B2B Startups

From calculating growth potential to raising capital, 33 startups, agencies, and investors weigh in on the impact of TAM evaluations.

Analytics   |  Jan 18 2022

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Agencies

18 Mistakes Startups Make Under Rapid Growth

From hiring too quickly to poor cash flow management, here are some of the biggest growth mistakes startups make (and how to avoid them).

Agencies   |  Jan 17 2022

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Marketing

How to Set a Marketing Budget for a Small Business: 20 Tips

Nearly 85 founders and marketers share 20 actionable tips for setting and evaluating marketing budgets for small businesses.

Marketing   |  Jan 4 2022

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Marketing

Acquisition vs Retention Marketing: Which One is More Important for Your Business?

From marketing agencies to SaaS and eCommerce businesses, nearly 100 professionals share when to prioritize acquisition vs. retention marketing.

Marketing   |  Jan 3 2022

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Analytics

Data Insights: Best Practices for Extracting Insights from Data

From establishing a data methodology and repeatable processes to pooling relevant data, 40 pros share their top tips for turning data into actionable insights.

Analytics   |  Dec 29 2021

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Reporting

How to Visualize Data: 6 Rules, Tips and Best Practices

From using purposeful design principles to adding white space, 57 data analysts share the elements of a great visual report.

Reporting   |  Dec 22 2021

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Marketing

14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

From breaking down silos and establishing weekly stand-ups to refining messaging and improving lead nurturing processes, here is how to get sales and marketing aligned.

Marketing   |  Dec 14 2021

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Analytics

How to Determine Markup Percentage for Small Businesses: What’s Good, Bad and Average?

Your markup percentage depends on your pricing strategy. Learn the different factors that business owners are using to determine this.

Analytics   |  Dec 9 2021

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Reporting

Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started

40+ people share their top tips on how to create reports for management teams, senior executives, board members, and in-house teams.

Reporting   |  Nov 30 2021

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Reporting

12 Tips for Developing a Successful Data Analytics Strategy

Data is a strategic company asset. Nearly 25 marketers and data analysts share their top tips for building their analytics strategy.

Reporting   |  Nov 29 2021

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Analytics

9 Cost Reduction Techniques for Growing Businesses

From switching to remote work to auditing your expenses, 58 businesses share their top cost-saving strategies for growing businesses.

Analytics   |  Nov 24 2021

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Reporting

Campaign Reporting: How to Gauge Long Term Effectiveness?

From setting benchmarks and projections to running a cohort analysis, 30 professionals reveal their best practices.

Reporting   |  Nov 19 2021

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Reporting

5 Real-World Finance Report Examples and Templates to Inspire Your Own

From Profit and Loss Reports to Balance Sheets and Income Statements, we share the essential reports you should be monitoring.

Reporting   |  Nov 12 2021

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Reporting

SaaS Monitoring Best Practices: 6 Key Points to Consider

Your SaaS monitoring dashboard provides a holistic view of your business. Learn how to build one and which metrics you need to include.

Reporting   |  Nov 2 2021

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Agencies

Most Profitable Business Models for Agencies: According to 20 Agencies

There is no one-size-fits-all agency business model. 20 agency owners share the pros and cons of their pricing models.

Agencies   |  Oct 26 2021

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Reporting

How to Run Weekly Meetings Your Team Will Actually Enjoy

From planning ahead and creating an agenda to holding your meetings at a consistent time, 25 managers share their top weekly meeting tips.

Reporting   |  Oct 22 2021

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Reporting

OKR Reporting: Best Practices Shared by 29 Marketers

Learn how 29 companies are using OKRs for company and department goal-setting and accountability.

Reporting   |  Oct 20 2021

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Reporting

Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?

Contrary to what you might think, benchmark reports aren’t all science. There is an art to analyzing and telling a compelling story based on these reports.

Reporting   |  Oct 5 2021

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13 Ways Small Businesses Can Leverage Instagram for Marketing

From increasing brand awareness to hashtag research and displaying social proof at scale, here are 12 ways SMBs can leverage Instagram for marketing.

  |  Sep 27 2021

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Reporting

Reporting to Investors: 6 Best Practices to Help Increase Funding

Proper investor reporting can help build a better relationship with your investors and ultimately lead to increased funding. Here’s how.

Reporting   |  Sep 22 2021

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Reporting

6 Business Data Report Templates Every SMB Needs

From annual and financial reports to sales activity and marketing reports, 10 pros share their top data report templates.

Reporting   |  Sep 20 2021

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Analytics

Best Google Analytics Reports for Clients

From customer acquisition and retention to goal completions and keyword analysis, 50 marketers share their top client report templates from GA.

Analytics   |  Sep 17 2021

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Analytics

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

Google Analytics replaced views in Universal Analytics with data filters in GA4. Here is how to set up and use these filters.

Analytics   |  Sep 13 2021

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Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

15+ marketing experts share their best practices on how to set up conversion tracking in Google Analytics 4.

Analytics   |  Sep 3 2021

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Reporting

8 Key Reports Every Sales Manager Should Know About

From monthly revenue and net income to sales funnel analysis and deals lost, 20 sales managers share their go-to sales reports.

Reporting   |  Sep 1 2021

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Sales

Sales Performance Metrics: 14 Metrics to Kick-Start Your Sales Analytics

From revenue and profit margins to average deal size and lead-to-close ratios, 25+ salespeople share the top metrics they are tracking.

Sales   |  Aug 27 2021

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Analytics

Sales Volume: Why It Matters and 12 Ways to Increase It

Nearly 30 sales and marketing pros weigh in with their top tactics for increasing sales volume.

Analytics   |  Aug 25 2021

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Content Marketing

11 Content Marketing Trends for 2021 and Beyond

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Content Marketing   |  Aug 16 2021

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Sales

How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers

Tired of traditional qualification frameworks? It’s time to turn to product qualified leads. 20+ marketers explain how to identify, prioritize, and turn more PQLs into paying customers.

Sales   |  Aug 13 2021

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7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

How do you determine the ROI of your social media campaigns? 30+ social media marketers weigh in with their expert advice.

  |  Aug 10 2021

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Analytics

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

31 marketers share their top tips for turning more visitors into leads or customers on low-traffic websites.

Analytics   |  Aug 2 2021

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Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Marketing   |  Jul 29 2021

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Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Marketing   |  Jul 20 2021

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SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

SEO   |  Jul 14 2021

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Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Marketing   |  Jul 9 2021

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Marketing   |  Jun 28 2021

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Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Marketing   |  Jun 25 2021

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Management

19 Tips to Better Prepare for a Reporting Meeting

75 founders, CEOs, and marketers share their top tips for having more productive reporting meetings.

Management   |  Jun 23 2021

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16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

  |  Jun 22 2021

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Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Marketing   |  Jun 22 2021

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Marketing

12 Marketing KPIs You Should Share With Your Manager

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

Marketing   |  Jun 16 2021

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SEO

Local SEO: How to Build Local Citations and Why Should You Care?

Want more customers to discover your business online? Dozens of marketers share their top tips for using local citations to boost SEO.

SEO   |  Jun 9 2021

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SEO

5 Alternative Search Engines to Google You Should Optimize Your Website for

Bing, DuckDuckGo, Yahoo, and Yandex: These are a handful of search engines that you should optimize for in 2021.

SEO   |  Jun 7 2021

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Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

From reinforcing your brand’s positioning to displaying social proof, 18 experts share their top tips for creating compelling email signatures.

Marketing   |  Jun 3 2021

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Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

From hashtag research and storytelling techniques to testing different caption lengths and incorporating humor, 40+ social media managers weigh in with their top Instagram caption tips.

  |  May 20 2021

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What is Click to Open Rate (CTOR) and How Do You Improve It?

From better copywriting to list segmentation and personalization, here are a dozen tactics you can use to boost your CTOR.

  |  May 19 2021

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Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Don’t know what to post on Facebook? 30+ social media managers share their favorite strategies and tips for beating writer’s block.

  |  May 13 2021

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16 Most Interesting & Engaging Company Pages on Facebook

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

  |  May 11 2021

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How to Plan a Social Media Content Calendar

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

  |  May 7 2021

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11 Facebook Post Ideas to Help Increase Engagements for Businesses

Don’t know what to post on Facebook? We asked 40+ social media marketers to share their top tips for creating engaging Facebook content.

  |  Apr 30 2021

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Sales

13 Expert Ways to Measure Sales Rep Productivity

From sales closed and deals by stage to opportunity win rates and quotas, we’re looking at the best tools and metrics to measure sales rep productivity.

Sales   |  Apr 29 2021

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Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

Not sure what is the best way to track inbound calls? 30+ experts share how they approach call tracking and the metrics they care most about.

Sales   |  Apr 23 2021

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Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

Analytics   |  Apr 21 2021

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Marketing

13 Ways to Convert More Blog Traffic to Customers

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

Marketing   |  Apr 16 2021

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18 Best Social Media Plugins for WordPress

From auto-publishing to social share buttons, 30+ marketers weigh in with their favorite social media plugins.

  |  Apr 13 2021

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Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

Marketing   |  Apr 9 2021

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Marketing

PPC Reporting Strategies: 11 Things You Should Include in a PPC Report

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

Marketing   |  Apr 6 2021

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Facebook Engagement: What Is It & How Do You Measure It?

Want to learn how to increase engagement on your Facebook page or group? Nearly 30 marketers share their top tips.

  |  Apr 1 2021

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Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

Marketing   |  Mar 31 2021

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Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

Can’t choose between Salesforce and HubSpot CRM? In this report, we are comparing the two market leaders side-by-side to help you come to the right decision.

Sales   |  Mar 29 2021

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Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Analytics   |  Mar 24 2021

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Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Content Marketing   |  Mar 18 2021

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Marketing

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Looking to inspire and educate yourself as you launch your new eCommerce business? Nearly 30 eCommerce pros weigh in with their favorite eCommerce blogs.

Marketing   |  Mar 10 2021

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Content Marketing

18 Tips for Writing YouTube Video Titles That Drive Views

What are the elements of a great Youtube video title? Nearly 40 Youtubers weigh in with their top tips for writing Youtube video titles that drive views.

Content Marketing   |  Mar 3 2021

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Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Can’t choose between Shopify and WooCommerce? Dozens of experts share which platform was more suitable for their online business and eCommerce clients.

Marketing   |  Feb 23 2021

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Marketing

The 11 Best Ecommerce Payment Processing Tools

Looking for reliable payment processing software for your online store? Check out our list of the 10 best eCommerce payment processing tools.

Marketing   |  Feb 18 2021

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Marketing

The 11 Best Email Tools for Ecommerce

From Klaviyo and Drip to MailChimp and AWeber, nearly 25 email marketers weigh in with their favorite email tools for ecommerce.

Marketing   |  Feb 11 2021

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Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Got clicks but no conversions from your ad campaign? 30+ marketers share actionable strategies for improving paid traffic conversions.

Marketing   |  Feb 10 2021

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Marketing

The 17 Best eCommerce Tools for Growing Your Online Store

Scaling an eCommerce business doesn’t have to be hard when you have the right tools. 20+ pros share their favorite eCommerce tools for growing their store.

Marketing   |  Feb 3 2021

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Marketing

24 Best Metrics for Measuring Marketing Productivity

What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.

Marketing   |  Jan 29 2021

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Marketing

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Building an abandoned cart email workflow is standard practice for most B2C eCommerce brands. Here are some examples to add to your email swipe file.

Marketing   |  Jan 27 2021

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Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

From marketing automation to analytics tools, nearly 20 eCommerce marketers weigh in with their favorite Shopify, WooCommerce, and Magento 2 integrations.

Marketing   |  Jan 21 2021

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Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Analytics   |  Jan 13 2021

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Marketing

7 Actionable Ways to Improve Website Traffic Quality

What is traffic quality and how do you measure it? 30 marketers explain this along with how to increase the amount of qualified traffic to your sites.

Marketing   |  Jan 8 2021

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Marketing

How to Build an Email List for Ecommerce: 17 Proven Tips

Email marketing is one of the only marketing channels that you control. Nearly 35 marketers weigh in on how to build an ecommerce email list from scratch.

Marketing   |  Jan 1 2021

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Analytics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

Analytics   |  Dec 25 2020

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Marketing

24 Effective Strategies to Reduce Facebook Ads CPA

Are you looking to acquire more customers from Facebook ads? Nearly 45 Facebook ad marketers share their top tips for reducing your CPA.

Marketing   |  Dec 22 2020

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Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

It can be difficult to determine the exact monetary value of SEO, and while you can’t provide an exact dollar amount increase in sales, you can calculate return on investment. Here’s how to do the math.

Marketing   |  Dec 11 2020

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Marketing

20 Instagram Metrics Every Marketer Should Track in 2021

Need to leverage your Instagram marketing strategy? 40 social media pros share 20 metrics worth tracking for a stronger Instagram strategy in 2021.

Marketing   |  Dec 7 2020

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14 Instagram Analytics Tools to Try Out Right Now

Looking to measure the ROI of your Instagram account? We’re sharing free and paid ways to see your Instagram page performance.

  |  Dec 2 2020

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Content Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Struggling to write social media copy that converts? Over 25 social media marketers share social media copywriting tips and examples you can try right now.

Content Marketing   |  Nov 25 2020

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Content Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Content Marketing   |  Nov 20 2020

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Content Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

You can succeed at content marketing without spending a fortune. Nearly 70 content marketers share their tactics on how to do content marketing on a budget.

Content Marketing   |  Nov 16 2020

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Marketing

25 Best B2B Lead Generation Tools for Getting More Targeted Leads

Looking to create a predictable lead generation machine? Nearly 40 marketers weigh in with their top B2B lead generation tools.

Marketing   |  Nov 12 2020

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Analytics

39 Most Important KPIs to Track Across Your Company

How should you go about setting KPIs across departments, from sales and marketing, to finance and customer success? Here are the most important KPIs to track in your company.

Analytics   |  Nov 11 2020

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32 Effective Social Selling Tips for B2B Companies

Nearly 50 sales pros share how they use social selling tactics to build rapport with their prospects and close more deals.

  |  Nov 2 2020

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Sales

26 Strategies for Managing Your Remote Sales Team Successfully

How do you keep your sales team motivated and hitting quota when working remotely? Nearly 50 sales professionals weigh in with their top tips.

Sales   |  Oct 21 2020

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Marketing

B2C Lead Generation Strategy: Key Differences and Best Approaches

25 B2C marketers weigh in with their top lead generation approaches.

Marketing   |  Oct 19 2020

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Marketing

19 Examples of Successful Affiliate Marketing Campaigns

Looking to get into affiliate marketing? It doesn’t have to be overwhelming. Here are some affiliate marketing campaign examples to inspire you.

Marketing   |  Oct 14 2020

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Sales

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

What’s the best way to measure help desk performance? Nearly 25 IT and Support professionals weigh in with their preferred metrics.

Sales   |  Oct 8 2020

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28 Expert Tips for Conducting Social Media Audits

A social media audit doesn’t have to be a time-consuming, scary process. Check out how 55 social media marketers perform an audit.

  |  Sep 30 2020

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Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Don’t know which metrics to include in your influencer marketing reports? 30 social media marketers weigh in on how they define a successful campaign.

Marketing   |  Sep 28 2020

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Analytics

30 Content Engagement Metrics to Keep an Eye On

From blogs to social media, how engaging is the content you are creating? Nearly 65 marketers weigh in on which content engagement metrics they’re tracking.

Analytics   |  Sep 23 2020

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Content Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

Looking to write website copy that converts? Nearly 45 copywriters weigh in with their top copywriting tips.

Content Marketing   |  Sep 21 2020

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Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Do you know which metrics to track in your eCommerce funnel to boost sales? 30 marketers weigh in with their top tips for increasing conversions.

Marketing   |  Sep 17 2020

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Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Want to see some useful Zapier examples? Nearly 30 marketers and salespeople shared the most useful Zaps they have set up.

Marketing   |  Sep 11 2020

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Marketing

Include These 16 Metrics in Your Email Marketing Reporting

Email reporting is about more than opens and clicks. We asked 35 email marketers to share the most important metrics to include in every email report.

Marketing   |  Sep 9 2020

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Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Looking for ways to improve your customer retention rate? We asked 65+ marketers to share their best tips for retaining customers.

Marketing   |  Sep 3 2020

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Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

How do you measure your affiliate marketing strategy? We surveyed over 25 affiliate pros to find out what metrics they are tracking.

Marketing   |  Aug 27 2020

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Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What can you learn from your Google Analytics audience report? 45 marketers weigh in with their tips for tracking yours and the insights you can learn.

Analytics   |  Aug 20 2020

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Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Nearly 40 mobile marketers weigh in with their top strategies and tactics for increasing mobile app conversion rates.

Marketing   |  Aug 18 2020

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Marketing

23 Effective Ways to Reduce Email Unsubscribes

What factors contribute to the most unsubscribes? Over 50 email marketers weigh in with their top tactics for lowering the unsubscribe rate.

Marketing   |  Aug 6 2020

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Analytics

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Analytics   |  Jul 30 2020

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Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

What’s cold email? How do you track it? Nearly 90 marketers weigh in and share their approach to writing cold emails that convert.

Marketing   |  Jul 29 2020

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Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

What is add-to-cart conversion rate and how do you improve yours? Nearly 60 ecommerce pros share their top tips for improving your store’s conversion rates.

Marketing   |  Jul 22 2020

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Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

Marketing   |  Jul 14 2020

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Marketing

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

Marketing   |  Jul 2 2020

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Marketing

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

Marketing   |  Jun 18 2020

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Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

Agencies   |  Jun 9 2020

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Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Marketing   |  Jun 9 2020

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Uncategorized

23 Tips for Tracking Sales Activity with HubSpot CRM

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Uncategorized   |  Jun 2 2020

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Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

Marketing   |  May 27 2020

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Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Marketing   |  May 20 2020

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Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

Marketing   |  May 18 2020

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Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

Marketing   |  May 11 2020

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Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Marketing   |  Apr 28 2020

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Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

Marketing   |  Apr 22 2020

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Marketing

24 Slack Integrations That Teams Can’t Live Without

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

Marketing   |  Apr 14 2020

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Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Marketing   |  Apr 13 2020

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Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Marketing   |  Mar 5 2020

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22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

  |  Mar 4 2020

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Sales

14 Things You Must Include In Your Weekly Sales Activity Report

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Sales   |  Feb 27 2020

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Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Marketing   |  Feb 26 2020

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Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Marketing   |  Feb 18 2020

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Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Marketing   |  Feb 10 2020

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Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Marketing   |  Jan 27 2020

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Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Marketing   |  Jan 21 2020

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Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Analytics   |  Jan 9 2020

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Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Marketing   |  Dec 19 2019

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Marketing

30 Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Marketing   |  Dec 16 2019