Articles by author Jessica Malnik

Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

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Marketing

Your Website SEO Report: 37 Metrics That Must Be Included

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Jessica Malnik Marketing Jessica MalnikJessica Malnik   |  Mar 25

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Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Jessica Malnik Marketing   |  Mar 18

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Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Jessica Malnik Marketing   |  Mar 10

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Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Jessica Malnik Marketing   |  Mar 5

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22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Jessica Malnik   |  Mar 4

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Sales

14 Things You Must Include In Your Weekly Sales Activity Report

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Jessica Malnik Sales   |  Feb 27

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Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Jessica Malnik Marketing   |  Feb 26

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Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Jessica Malnik Marketing   |  Feb 18

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Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Jessica Malnik Marketing   |  Feb 10

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Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Jessica Malnik Marketing   |  Feb 5

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Marketing

How to Set Content Marketing Goals (& The Most Common Ones Marketers Set)

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Jessica Malnik Marketing   |  Jan 30

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Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Jessica Malnik Marketing   |  Jan 27

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Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Jessica Malnik Marketing   |  Jan 21

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Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Jessica Malnik Marketing   |  Jan 13

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Analytics

25 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Jessica Malnik Analytics   |  Jan 9

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16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Jessica Malnik   |  Dec 30 2019

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Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Jessica Malnik Marketing   |  Dec 19 2019

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Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Jessica Malnik Marketing   |  Dec 16 2019

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Dec 10 2019

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Marketing

18 Ways to Improve the Google Ads Quality Score of Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Nov 26 2019