Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

12 Tips for Developing a Successful Data Analytics Strategy
Reporting

12 Tips for Developing a Successful Data Analytics Strategy

Building a data-driven company starts with having a data analytics strategy.   An effective data analytics strategy relies on three key components: people, processes, and data ...

Author's avatar by Jessica Malnik | Apr 23, 2024
How to Build Citations to Boost Local SEO?
SEO

How to Build Citations to Boost Local SEO?

Whether you are a plumber, a hair salon, or a local burger joint, you need to get the word out about your business. And one ...

Author's avatar by Jessica Malnik | Apr 9, 2024
Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now
Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

When you have an eCommerce site, the number one goal is to turn more visitors into paying customers, right? Well, not everyone who visits your ...

Author's avatar by Jessica Malnik | Jun 26, 2024
13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance
Sales

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...

Author's avatar by Jessica Malnik | May 29, 2024
8 Key Reports Every Sales Manager Should Know About
Reporting

8 Key Reports Every Sales Manager Should Know About

Going from a rockstar sales individual contributor to a great sales manager requires a mindset shift. It is no longer about smashing your own quotas. ...

Author's avatar by Jessica Malnik | Apr 9, 2024
7 Actionable Ways to Improve Website Traffic Quality
Marketing

7 Actionable Ways to Improve Website Traffic Quality

If you are like most marketers, you want to see your website traffic go up and to the right. Seeing a chart with hockey stick ...

Author's avatar by Jessica Malnik | Apr 9, 2024
What Are Marketing Productivity Metrics?
Marketing

What Are Marketing Productivity Metrics?

Is what you are working on moving the needle for your company? Are you spending your work time effectively? Do you want to make the ...

Author's avatar by Jessica Malnik | Apr 9, 2024
13 Data Analysis Questions to Improve Your Business Reporting Process
Analytics

13 Data Analysis Questions to Improve Your Business Reporting Process

If you want to collect better data, you need to ask better questions.  On the surface, this sounds simple. However, most people treat data like ...

Author's avatar by Jessica Malnik | Apr 23, 2024
How to Visualize Data: 6 Rules, Tips and Best Practices
Reporting

How to Visualize Data: 6 Rules, Tips and Best Practices

Creating a great visual report is a lot like being reporting on a news story. Let me explain.  Great visual reporting is all about telling ...

Author's avatar by Jessica Malnik | May 29, 2024
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