Articles by Jessica Malnik
Latest posts
Market Research
12 Tips for Developing a Successful Data Analytics Strategy
Building a data-driven company starts with having a data analytics strategy. An effective data analytics strategy relies on three key components: people, processes, and data ...
Marketing
How to Build Citations to Boost Local SEO?
Whether you are a plumber, a hair salon, or a local burger joint, you need to get the word out about your business. And one ...
Marketing
Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now
When you have an eCommerce site, the number one goal is to turn more visitors into paying customers, right? Well, not everyone who visits your ...
KPIs & Metrics
13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance
By now, you’ve probably heard the statistic that it is 5 times more expensive to acquire a new customer than it is to retain an ...
Reporting
8 Key Reports Every Sales Manager Should Know About
Going from a rockstar sales individual contributor to a great sales manager requires a mindset shift. It is no longer about smashing your own quotas. ...
Marketing
7 Actionable Ways to Improve Website Traffic Quality
If you are like most marketers, you want to see your website traffic go up and to the right. Seeing a chart with hockey stick ...
Marketing
What Are Marketing Productivity Metrics?
Is what you are working on moving the needle for your company? Are you spending your work time effectively? Do you want to make the ...
Market Research
13 Data Analysis Questions to Improve Your Business Reporting Process
If you want to collect better data, you need to ask better questions. On the surface, this sounds simple. However, most people treat data like ...
Dashboards & Visualization
How to Visualize Data: 6 Rules, Tips and Best Practices
Creating a great visual report is a lot like being reporting on a news story. Let me explain. Great visual reporting is all about telling ...
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