Articles by author Jessica Malnik

Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Read more
Sales

26 Strategies for Managing Your Remote Sales Team Successfully

How do you keep your sales team motivated and hitting quota when working remotely? Nearly 50 sales professionals weigh in with their top tips.

Jessica Malnik Sales Jessica MalnikJessica Malnik   |  Oct 21

Read more
Marketing

B2C Lead Generation Strategy: Key Differences and Best Approaches

25 B2C marketers weigh in with their top lead generation approaches.

Jessica Malnik Marketing   |  Oct 19

Read more
Marketing

19 Examples of Successful Affiliate Marketing Campaigns

Looking to get into affiliate marketing? It doesn’t have to be overwhelming. Here are some affiliate marketing campaign examples to inspire you.

Jessica Malnik Marketing   |  Oct 14

Read more
Content Marketing

21 Examples of Stellar Services Page Copywriting

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

Jessica Malnik Content Marketing   |  Oct 12

Read more
Sales

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

What’s the best way to measure help desk performance? Nearly 25 IT and Support professionals weigh in with their preferred metrics.

Jessica Malnik Sales   |  Oct 8

Read more

28 Expert Tips for Conducting Social Media Audits

A social media audit doesn’t have to be a time-consuming, scary process. Check out how 55 social media marketers perform an audit.

Jessica Malnik   |  Sep 30

Read more
Reporting

24 Benefits of Using Asana for Reporting on Work Progress

Asana is a powerful and customizable project management software. More than 50 pros weigh in on their favorite Asana features.

Jessica Malnik Reporting   |  Sep 29

Read more
Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Don’t know which metrics to include in your influencer marketing reports? 30 social media marketers weigh in on how they define a successful campaign.

Jessica Malnik Marketing   |  Sep 28

Read more
Marketing

29 Ways to Improve your Facebook Ads Bid Strategy

Should you set bids for your campaigns or let Facebook automate the campaign delivery? Nearly 50 pros weigh in with their best Facebook bid strategy tips.

Jessica Malnik Marketing   |  Sep 24

Read more
Analytics

30 Content Engagement Metrics to Keep an Eye On

From blogs to social media, how engaging is the content you are creating? Nearly 65 marketers weigh in on which content engagement metrics they’re tracking.

Jessica Malnik Analytics   |  Sep 23

Read more
Content Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

Looking to write website copy that converts? Nearly 45 copywriters weigh in with their top copywriting tips.

Jessica Malnik Content Marketing   |  Sep 21

Read more
Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Do you know which metrics to track in your eCommerce funnel to boost sales? 30 marketers weigh in with their top tips for increasing conversions.

Jessica Malnik Marketing   |  Sep 17

Read more
Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Want to see some useful Zapier examples? Nearly 30 marketers and salespeople shared the most useful Zaps they have set up.

Jessica Malnik Marketing   |  Sep 11

Read more
Marketing

Include These 16 Metrics in Your Email Marketing Reporting

Email reporting is about more than opens and clicks. We asked 35 email marketers to share the most important metrics to include in every email report.

Jessica Malnik Marketing   |  Sep 9

Read more
Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Looking for ways to improve your customer retention rate? We asked 65+ marketers to share their best tips for retaining customers.

Jessica Malnik Marketing   |  Sep 3

Read more
Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

How do you measure your affiliate marketing strategy? We surveyed over 25 affiliate pros to find out what metrics they are tracking.

Jessica Malnik Marketing   |  Aug 27

Read more
Analytics

The 22 Most Useful Google Analytics Reports in 2020

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Jessica Malnik Analytics   |  Aug 25

Read more
Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What can you learn from your Google Analytics audience report? 45 marketers weigh in with their tips for tracking yours and the insights you can learn.

Jessica Malnik Analytics   |  Aug 20

Read more
Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Nearly 40 mobile marketers weigh in with their top strategies and tactics for increasing mobile app conversion rates.

Jessica Malnik Marketing   |  Aug 18

Read more
Marketing

23 Effective Ways to Reduce Email Unsubscribes

What factors contribute to the most unsubscribes? Over 50 email marketers weigh in with their top tactics for lowering the unsubscribe rate.

Jessica Malnik Marketing   |  Aug 6

Read more
Analytics

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Jessica Malnik Analytics   |  Jul 30

Read more
Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

What’s cold email? How do you track it? Nearly 90 marketers weigh in and share their approach to writing cold emails that convert.

Jessica Malnik Marketing   |  Jul 29

Read more
Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

What is add-to-cart conversion rate and how do you improve yours? Nearly 60 ecommerce pros share their top tips for improving your store’s conversion rates.

Jessica Malnik Marketing   |  Jul 22

Read more
Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Jessica Malnik Marketing   |  Jul 15

Read more
Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

Jessica Malnik Marketing   |  Jul 14

Read more
Marketing

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

Jessica Malnik Marketing   |  Jul 2

Read more
Marketing

The 25 Most Powerful SEMrush Features for Improving Your Search Rankings

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

Jessica Malnik Marketing   |  Jul 1

Read more
Marketing

New vs. Returning Visitors: What’s the Right Balance & Does It Even Matter?

What’s the right balance of new vs. returning visitors? What can we do with the information gathered from this metric? 34 marketers share their insights.

Jessica Malnik Marketing   |  Jun 24

Read more
Marketing

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

While there are many website engagement metrics you can track, ‘pages per session’ is one of the most useful. Here’s what it means and how to increase it.

Jessica Malnik Marketing   |  Jun 23

Read more
Marketing

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

Jessica Malnik Marketing   |  Jun 18

Read more
Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

Jessica Malnik Agencies   |  Jun 9

Read more
Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Jessica Malnik Marketing   |  Jun 9

Read more
Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 2

Read more
Uncategorized

23 Tips for Tracking Sales Activity with HubSpot CRM

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Jessica Malnik Uncategorized   |  Jun 2

Read more
Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

Jessica Malnik Marketing   |  May 27

Read more
Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Jessica Malnik Marketing   |  May 20

Read more
Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

Jessica Malnik Marketing   |  May 18

Read more
Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

Jessica Malnik Marketing   |  May 11

Read more
Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Jessica Malnik Marketing   |  Apr 28

Read more
Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

Jessica Malnik Marketing   |  Apr 22

Read more
Marketing

24 Slack Integrations That Teams Can’t Live Without

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

Jessica Malnik Marketing   |  Apr 14

Read more
Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Jessica Malnik Marketing   |  Apr 13

Read more
Marketing

Your Website SEO Report: 37 Metrics That Must Be Included

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Jessica Malnik Marketing   |  Mar 25

Read more
Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Jessica Malnik Marketing   |  Mar 10

Read more
Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Jessica Malnik Marketing   |  Mar 5

Read more

22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Jessica Malnik   |  Mar 4

Read more
Sales

14 Things You Must Include In Your Weekly Sales Activity Report

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Jessica Malnik Sales   |  Feb 27

Read more
Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Jessica Malnik Marketing   |  Feb 26

Read more
Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Jessica Malnik Marketing   |  Feb 18

Read more
Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Jessica Malnik Marketing   |  Feb 10

Read more
Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Jessica Malnik Marketing   |  Feb 5

Read more
Marketing

How to Set Content Marketing Goals (& The Most Common Ones Marketers Set)

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Jessica Malnik Marketing   |  Jan 30

Read more
Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Jessica Malnik Marketing   |  Jan 27

Read more
Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Jessica Malnik Marketing   |  Jan 21

Read more
Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Jessica Malnik Marketing   |  Jan 13

Read more
Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Jessica Malnik Analytics   |  Jan 9

Read more

16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Jessica Malnik   |  Dec 30 2019

Read more
Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Jessica Malnik Marketing   |  Dec 19 2019

Read more
Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Jessica Malnik Marketing   |  Dec 16 2019

Read more
Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Dec 10 2019

Read more
Marketing

18 Ways to Improve the Google Ads Quality Score of Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Nov 26 2019