Articles by author Jessica Malnik

Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

12 Tips for Developing a Successful Data Analytics Strategy

Data is a strategic company asset. Nearly 25 marketers and data analysts share their top tips for building their analytics strategy.

Reporting Mar 15

How to Build Citations to Boost Local SEO?

SEO Nov 1

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

Marketing Oct 31

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

Sales Oct 31

8 Key Reports Every Sales Manager Should Know About

Reporting Oct 9

7 Actionable Ways to Improve Website Traffic Quality

Marketing Sep 22

What Are Marketing Productivity Metrics?

Marketing Sep 21

13 Data Analysis Questions to Improve Your Business Reporting Process

Analytics Sep 8

How to Visualize Data: 6 Rules, Tips and Best Practices

Reporting Sep 8

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?

Marketing Sep 7

20 Best Service Page Examples in 2023

Content Marketing Sep 4

How to Setup Google Analytics Across Multiple Websites

Marketing Sep 4

Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance

Analytics Aug 28

39 Most Important KPIs to Track Across Your Company

Analytics Aug 24

Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?

Reporting Aug 24

Facebook Engagement: What Is It & How Do You Measure It?

Aug 23

5 Customer Onboarding Metrics Every SaaS Should Monitor

Analytics Aug 6

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

Marketing Jan 25

How to Structure a Great Content Team: 50+ Experts Share Their Insights

Content Marketing Jan 25

16 Essential SaaS Sales Metrics You Should be Tracking

Sales Jan 25

15 Essential Project KPIs That Benefit the Entire Team

Analytics Jan 25

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Marketing Jan 25

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

Analytics Oct 18

Drive More Traffic to Your YouTube Channel with These 12 Pro Tips

Marketing Sep 13

Measure Team Performance Effectively with These 30+ KPIs and Metrics

Analytics Sep 5

7 Best eCommerce Analytics Tools

Analytics Aug 19

Best Dashboard Visualization Tools According to 30 Experts

Analytics Aug 15

12 TikTok Marketing Tips and Best Practices

Jul 20

Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)

Analytics Jul 18

18 Metrics You Should Include in a Great Customer Service Dashboard

Analytics Jul 13