Articles by author Jessica Malnik

Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

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Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Jessica Malnik Marketing Jessica MalnikJessica Malnik   |  Jul 20

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SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

Jessica Malnik SEO   |  Jul 14

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Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Jessica Malnik Marketing   |  Jul 9

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 28

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Jun 28

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Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Jessica Malnik Marketing   |  Jun 25

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Management

19 Tips to Better Prepare for a Reporting Meeting

75 founders, CEOs, and marketers share their top tips for having more productive reporting meetings.

Jessica Malnik Management   |  Jun 23

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16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Jessica Malnik   |  Jun 22

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Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Jun 22

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Marketing

12 Marketing KPIs You Should Share With Your Manager

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

Jessica Malnik Marketing   |  Jun 16

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SEO

Local SEO: How to Build Local Citations and Why Should You Care?

Want more customers to discover your business online? Dozens of marketers share their top tips for using local citations to boost SEO.

Jessica Malnik SEO   |  Jun 9

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SEO

5 Alternative Search Engines to Google You Should Optimize Your Website for

Bing, DuckDuckGo, Yahoo, and Yandex: These are a handful of search engines that you should optimize for in 2021.

Jessica Malnik SEO   |  Jun 7

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Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

From reinforcing your brand’s positioning to displaying social proof, 18 experts share their top tips for creating compelling email signatures.

Jessica Malnik Marketing   |  Jun 3

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Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

From hashtag research and storytelling techniques to testing different caption lengths and incorporating humor, 40+ social media managers weigh in with their top Instagram caption tips.

Jessica Malnik   |  May 20

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What is Click to Open Rate (CTOR) and How Do You Improve It?

From better copywriting to list segmentation and personalization, here are a dozen tactics you can use to boost your CTOR.

Jessica Malnik   |  May 19

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Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Don’t know what to post on Facebook? 30+ social media managers share their favorite strategies and tips for beating writer’s block.

Jessica Malnik   |  May 13

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16 Most Interesting & Engaging Company Pages on Facebook

Not sure how to boost your business page’s organic reach on Facebook? Try analyzing some of these successful Facebook company pages.

Jessica Malnik   |  May 11

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How to Plan a Social Media Content Calendar

Want to create a social media content calendar but don’t know where to start? 40 pros weigh in with their top strategies, tactics, and tools for building their content calendars.

Jessica Malnik   |  May 7

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11 Facebook Post Ideas to Help Increase Engagements for Businesses

Don’t know what to post on Facebook? We asked 40+ social media marketers to share their top tips for creating engaging Facebook content.

Jessica Malnik   |  Apr 30

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Sales

13 Expert Ways to Measure Sales Rep Productivity

From sales closed and deals by stage to opportunity win rates and quotas, we’re looking at the best tools and metrics to measure sales rep productivity.

Jessica Malnik Sales   |  Apr 29

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Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

Not sure what is the best way to track inbound calls? 30+ experts share how they approach call tracking and the metrics they care most about.

Jessica Malnik Sales   |  Apr 23

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Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Nearly 50% of all Internet traffic comes from bots. 20+ marketers share how to identify and filter out this traffic.

Jessica Malnik Analytics   |  Apr 21

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Analytics

The 22 Most Useful Google Analytics Reports in 2021

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Jessica Malnik Analytics   |  Apr 21

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Marketing

13 Ways to Convert More Blog Traffic to Customers

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

Jessica Malnik Marketing   |  Apr 16

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18 Best Social Media Plugins for WordPress

From auto-publishing to social share buttons, 30+ marketers weigh in with their favorite social media plugins.

Jessica Malnik   |  Apr 13

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Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

Jessica Malnik Marketing   |  Apr 9

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Marketing

PPC Reporting Strategies for 2021: 11 Things You Should Include in a PPC Report

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

Jessica Malnik Marketing   |  Apr 6

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Facebook Engagement: What Is It & How Do You Measure It?

Want to learn how to increase engagement on your Facebook page or group? Nearly 30 marketers share their top tips.

Jessica Malnik   |  Apr 1

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Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

Jessica Malnik Marketing   |  Mar 31

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Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

Can’t choose between Salesforce and HubSpot CRM? In this report, we are comparing the two market leaders side-by-side to help you come to the right decision.

Jessica Malnik Sales   |  Mar 29

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Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Google Analytics has become the de-facto standard for website analytics. Here is everything you need to know about their newest version.

Jessica Malnik Analytics   |  Mar 24

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Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Jessica Malnik Content Marketing   |  Mar 18

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Marketing

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Looking to inspire and educate yourself as you launch your new eCommerce business? Nearly 30 eCommerce pros weigh in with their favorite eCommerce blogs.

Jessica Malnik Marketing   |  Mar 10

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Content Marketing

18 Tips for Writing YouTube Video Titles That Drive Views

What are the elements of a great Youtube video title? Nearly 40 Youtubers weigh in with their top tips for writing Youtube video titles that drive views.

Jessica Malnik Content Marketing   |  Mar 3

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Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Can’t choose between Shopify and WooCommerce? Dozens of experts share which platform was more suitable for their online business and eCommerce clients.

Jessica Malnik Marketing   |  Feb 23

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Marketing

The 10 Best Ecommerce Payment Processing Tools

Looking for reliable payment processing software for your online store? Check out our list of the 10 best eCommerce payment processing tools.

Jessica Malnik Marketing   |  Feb 18

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Marketing

The 11 Best Email Tools for Ecommerce

From Klaviyo and Drip to MailChimp and AWeber, nearly 25 email marketers weigh in with their favorite email tools for ecommerce.

Jessica Malnik Marketing   |  Feb 11

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Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Got clicks but no conversions from your ad campaign? 30+ marketers share actionable strategies for improving paid traffic conversions.

Jessica Malnik Marketing   |  Feb 10

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Marketing

The 17 Best eCommerce Tools for Growing Your Online Store

Scaling an eCommerce business doesn’t have to be hard when you have the right tools. 20+ pros share their favorite eCommerce tools for growing their store.

Jessica Malnik Marketing   |  Feb 3

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Marketing

24 Best Metrics for Measuring Marketing Productivity

What are the best metrics for measuring marketing productivity? Nearly 40 marketers weigh in with how they track and improve their marketing performance.

Jessica Malnik Marketing   |  Jan 29

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Marketing

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Building an abandoned cart email workflow is standard practice for most B2C eCommerce brands. Here are some examples to add to your email swipe file.

Jessica Malnik Marketing   |  Jan 27

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Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

From marketing automation to analytics tools, nearly 20 eCommerce marketers weigh in with their favorite Shopify, WooCommerce, and Magento 2 integrations.

Jessica Malnik Marketing   |  Jan 21

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Analytics

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Assisted conversions allow you to see the interactions that contribute to a purchase. 15+ marketers weigh in with how they use the Assisted Conversions Report.

Jessica Malnik Analytics   |  Jan 13

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Marketing

7 Actionable Ways to Improve Website Traffic Quality

What is traffic quality and how do you measure it? 30 marketers explain this along with how to increase the amount of qualified traffic to your sites.

Jessica Malnik Marketing   |  Jan 8

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Marketing

10 Tips for Improving Your YouTube Click-Through Rate (CTR)

Looking to break through the noise on Youtube? Nearly 25 marketers weigh in with their top tips for increasing video views and CTR.

Jessica Malnik Marketing   |  Jan 4

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Marketing

How to Build an Email List for Ecommerce: 17 Proven Tips

Email marketing is one of the only marketing channels that you control. Nearly 35 marketers weigh in on how to build an ecommerce email list from scratch.

Jessica Malnik Marketing   |  Jan 1

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Analytics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Looking to gauge the financial health of your business? Get on the right track by analyzing your CAC/CLV ratio with these 9 experts tips.

Jessica Malnik Analytics   |  Dec 25 2020

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Marketing

24 Effective Strategies to Reduce Facebook Ads CPA

Are you looking to acquire more customers from Facebook ads? Nearly 45 Facebook ad marketers share their top tips for reducing your CPA.

Jessica Malnik Marketing   |  Dec 22 2020

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Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Jessica Malnik Content Marketing   |  Dec 17 2020

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Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

It can be difficult to determine the exact monetary value of SEO, and while you can’t provide an exact dollar amount increase in sales, you can calculate return on investment. Here’s how to do the math.

Jessica Malnik Marketing   |  Dec 11 2020

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Marketing

20 Instagram Metrics Every Marketer Should Track in 2021

Need to leverage your Instagram marketing strategy? 40 social media pros share 20 metrics worth tracking for a stronger Instagram strategy in 2021.

Jessica Malnik Marketing   |  Dec 7 2020

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13 Instagram Analytics Tools to Try Out Right Now

Looking to measure the ROI of your Instagram account? We’re sharing free and paid ways to see your Instagram page performance.

Jessica Malnik   |  Dec 2 2020

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Sales

15 Expert Tips for Driving More Marketing Qualified Leads

Marketing qualified leads are the leads that have the highest chance of conversion. Learn how to optimize your marketing funnel to generate more MQLs.

Jessica Malnik Sales   |  Dec 1 2020

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Content Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Struggling to write social media copy that converts? Over 25 social media marketers share social media copywriting tips and examples you can try right now.

Jessica Malnik Content Marketing   |  Nov 25 2020

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Content Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Looking for ways to boost your LinkedIn video marketing strategy? Check out 39 tips on creating LinkedIn video shared by more than 40 marketing experts.

Jessica Malnik Content Marketing   |  Nov 20 2020

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Content Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

You can succeed at content marketing without spending a fortune. Nearly 70 content marketers share their tactics on how to do content marketing on a budget.

Jessica Malnik Content Marketing   |  Nov 16 2020

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Marketing

24 Best B2B Lead Generation Tools for Getting More Targeted Leads

Looking to create a predictable lead generation machine? Nearly 40 marketers weigh in with their top B2B lead generation tools.

Jessica Malnik Marketing   |  Nov 12 2020

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Analytics

39 Most Important KPIs to Track Across Your Company

How should you go about setting KPIs across departments, from sales and marketing, to finance and customer success? Here are the most important KPIs to track in your company.

Jessica Malnik Analytics   |  Nov 11 2020

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Sales

16 Essential SaaS Sales Metrics You Should be Tracking

Can’t decide which SaaS sales metrics to track and measure? Nearly 30 SaaS sales pros weigh in with the top SaaS metrics they are looking at each week.

Jessica Malnik Sales   |  Nov 3 2020

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33 Effective Social Selling Tips for B2B Companies

Nearly 50 sales pros share how they use social selling tactics to build rapport with their prospects and close more deals.

Jessica Malnik   |  Nov 2 2020

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Sales

12 Most Helpful Sales Report Templates for Teams

Don’t know which metrics to include in your sales reports? 18 sales professionals weigh in with their tips and share their favorite sales report templates.

Jessica Malnik Sales   |  Oct 26 2020

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Sales

26 Strategies for Managing Your Remote Sales Team Successfully

How do you keep your sales team motivated and hitting quota when working remotely? Nearly 50 sales professionals weigh in with their top tips.

Jessica Malnik Sales   |  Oct 21 2020

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Marketing

B2C Lead Generation Strategy: Key Differences and Best Approaches

25 B2C marketers weigh in with their top lead generation approaches.

Jessica Malnik Marketing   |  Oct 19 2020

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Marketing

19 Examples of Successful Affiliate Marketing Campaigns

Looking to get into affiliate marketing? It doesn’t have to be overwhelming. Here are some affiliate marketing campaign examples to inspire you.

Jessica Malnik Marketing   |  Oct 14 2020

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Content Marketing

21 Examples of Stellar Services Page Copywriting

How do you write a service page that turns more visitors into buyers? We’re sharing almost two dozen examples of high-converting service pages below.

Jessica Malnik Content Marketing   |  Oct 12 2020

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Sales

13 Most Important Help Desk KPIs to Track and Measure Help Desk Performance

What’s the best way to measure help desk performance? Nearly 25 IT and Support professionals weigh in with their preferred metrics.

Jessica Malnik Sales   |  Oct 8 2020

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28 Expert Tips for Conducting Social Media Audits

A social media audit doesn’t have to be a time-consuming, scary process. Check out how 55 social media marketers perform an audit.

Jessica Malnik   |  Sep 30 2020

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Reporting

24 Benefits of Using Asana for Reporting on Work Progress

Asana is a powerful and customizable project management software. More than 50 pros weigh in on their favorite Asana features.

Jessica Malnik Reporting   |  Sep 29 2020

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Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Don’t know which metrics to include in your influencer marketing reports? 30 social media marketers weigh in on how they define a successful campaign.

Jessica Malnik Marketing   |  Sep 28 2020

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Marketing

29 Ways to Improve your Facebook Ads Bid Strategy

Should you set bids for your campaigns or let Facebook automate the campaign delivery? Nearly 50 pros weigh in with their best Facebook bid strategy tips.

Jessica Malnik Marketing   |  Sep 24 2020

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Analytics

30 Content Engagement Metrics to Keep an Eye On

From blogs to social media, how engaging is the content you are creating? Nearly 65 marketers weigh in on which content engagement metrics they’re tracking.

Jessica Malnik Analytics   |  Sep 23 2020

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Content Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

Looking to write website copy that converts? Nearly 45 copywriters weigh in with their top copywriting tips.

Jessica Malnik Content Marketing   |  Sep 21 2020

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Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Do you know which metrics to track in your eCommerce funnel to boost sales? 30 marketers weigh in with their top tips for increasing conversions.

Jessica Malnik Marketing   |  Sep 17 2020

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Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Want to see some useful Zapier examples? Nearly 30 marketers and salespeople shared the most useful Zaps they have set up.

Jessica Malnik Marketing   |  Sep 11 2020

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Marketing

Include These 16 Metrics in Your Email Marketing Reporting

Email reporting is about more than opens and clicks. We asked 35 email marketers to share the most important metrics to include in every email report.

Jessica Malnik Marketing   |  Sep 9 2020

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Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Looking for ways to improve your customer retention rate? We asked 65+ marketers to share their best tips for retaining customers.

Jessica Malnik Marketing   |  Sep 3 2020

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Marketing

How Do You Track Affiliate Marketing? Start With These 17 KPIs

How do you measure your affiliate marketing strategy? We surveyed over 25 affiliate pros to find out what metrics they are tracking.

Jessica Malnik Marketing   |  Aug 27 2020

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Analytics

Everything You Can Learn from Your Google Analytics Audience Overview Report

What can you learn from your Google Analytics audience report? 45 marketers weigh in with their tips for tracking yours and the insights you can learn.

Jessica Malnik Analytics   |  Aug 20 2020

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Marketing

24 Ways to Increase Your Mobile App Conversion Rate

Nearly 40 mobile marketers weigh in with their top strategies and tactics for increasing mobile app conversion rates.

Jessica Malnik Marketing   |  Aug 18 2020

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Marketing

23 Effective Ways to Reduce Email Unsubscribes

What factors contribute to the most unsubscribes? Over 50 email marketers weigh in with their top tactics for lowering the unsubscribe rate.

Jessica Malnik Marketing   |  Aug 6 2020

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Analytics

31 Expert Tips for Setting Helpful Goals in Google Ads

How do you set goals in Google Ads? 50+ PPC advertisers share their top tips and best practices.

Jessica Malnik Analytics   |  Jul 30 2020

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Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

What’s cold email? How do you track it? Nearly 90 marketers weigh in and share their approach to writing cold emails that convert.

Jessica Malnik Marketing   |  Jul 29 2020

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Marketing

Add-to-Cart Conversion Rate: 31 Proven Ways for Improving Yours Now

What is add-to-cart conversion rate and how do you improve yours? Nearly 60 ecommerce pros share their top tips for improving your store’s conversion rates.

Jessica Malnik Marketing   |  Jul 22 2020

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Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Jessica Malnik Marketing   |  Jul 15 2020

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Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

Want to dig deeper into the performance of your ecommerce store? Here are 16 Google Analytics custom dimensions others recommend using.

Jessica Malnik Marketing   |  Jul 14 2020

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Marketing

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What can be learned from analyzing your website traffic sources in Google Analytics? More than 65 marketers share their most valuable insights here.

Jessica Malnik Marketing   |  Jul 2 2020

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Marketing

The 25 Most Powerful SEMrush Features for Improving Your Search Rankings

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

Jessica Malnik Marketing   |  Jul 1 2020

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Marketing

New vs. Returning Visitors: What’s the Right Balance & Does It Even Matter?

What’s the right balance of new vs. returning visitors? What can we do with the information gathered from this metric? 34 marketers share their insights.

Jessica Malnik Marketing   |  Jun 24 2020

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Marketing

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

While there are many website engagement metrics you can track, ‘pages per session’ is one of the most useful. Here’s what it means and how to increase it.

Jessica Malnik Marketing   |  Jun 23 2020

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Marketing

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Creating goals in Google Analytics can be overwhelming, especially for beginners. Over 60 marketers weigh in with tips to help you set, track, and customize your goals.

Jessica Malnik Marketing   |  Jun 18 2020

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Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

How do you generate consistent client results with Google and Facebook Ads? We asked nearly 70 agencies to share their top tips.

Jessica Malnik Agencies   |  Jun 9 2020

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Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Jessica Malnik Marketing   |  Jun 9 2020

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Uncategorized

23 Tips for Tracking Sales Activity with HubSpot CRM

Tracking your team’s sales activity in HubSpot CRM is a powerful way for forecasting sales and improving processes. Here’s how 45+ sales pros are using it.

Jessica Malnik Uncategorized   |  Jun 2 2020

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Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.

Jessica Malnik Marketing   |  May 27 2020

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Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.

Jessica Malnik Marketing   |  May 20 2020

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Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Nearly 60 marketers share their top tips for producing video ads that generate more leads, sales, website visits, and post engagements.

Jessica Malnik Marketing   |  May 18 2020

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Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

How do you write Facebook ad copy that actually converts? We polled a few dozen paid marketing professionals to hear about their most effective methods.

Jessica Malnik Marketing   |  May 11 2020

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Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

Which Facebook ad format is best for driving awareness? How about website traffic or conversions? We polled dozens of paid marketers to find out.

Jessica Malnik Marketing   |  Apr 28 2020

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Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Which channels drive the most sales? What’s your store’s conversion rate? We asked dozens of marketers to share their best ecommerce analytics advice.

Jessica Malnik Marketing   |  Apr 22 2020

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Marketing

24 Slack Integrations That Teams Can’t Live Without

There are more than 1,500 apps in Slack’s App Directory. We asked 50+ marketers to share the Slack Integrations they rely on most and how they use them.

Jessica Malnik Marketing   |  Apr 14 2020

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Marketing

34 Tips for Delivering Powerful SEO Reports For Clients

How do you create and deliver meaningful SEO reports to clients? We asked 100+ agencies to share their best tips and processes.

Jessica Malnik Marketing   |  Apr 13 2020

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Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Jessica Malnik Marketing   |  Mar 10 2020

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Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Jessica Malnik Marketing   |  Mar 5 2020

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22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Jessica Malnik   |  Mar 4 2020

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Sales

14 Things You Must Include In Your Weekly Sales Activity Report

What should you include in a weekly sales activity report? Here, 20+ sales professionals share the essential metrics you must include.

Jessica Malnik Sales   |  Feb 27 2020

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Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Jessica Malnik Marketing   |  Feb 26 2020

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Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Jessica Malnik Marketing   |  Feb 18 2020

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Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Jessica Malnik Marketing   |  Feb 10 2020

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Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Jessica Malnik Marketing   |  Feb 5 2020

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Marketing

How to Set Content Marketing Goals (& The Most Common Ones Marketers Set)

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Jessica Malnik Marketing   |  Jan 30 2020

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Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Jessica Malnik Marketing   |  Jan 27 2020

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Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Jessica Malnik Marketing   |  Jan 21 2020

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Analytics

26 Tips for Properly Setting Up Google Analytics On Your Website

How do you properly set up Google Analytics? In this latest report, 81 marketers weigh in on 25 things to remember to ensure you’re set up correctly.

Jessica Malnik Analytics   |  Jan 9 2020

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Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Jessica Malnik Marketing   |  Dec 19 2019

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Marketing

30 Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Jessica Malnik Marketing   |  Dec 16 2019