Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?
Marketing

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?

One of the most frustrating experiences you can have is to create an ad that looks amazing on the surface. It is getting all of ...

Author's avatar by Jessica Malnik | May 29, 2024
20 Best Service Page Examples in 2023
Content Marketing

20 Best Service Page Examples in 2023

How do you write a service page that turns more visitors into buyers? Writing a service page can be a daunting task because you have ...

Author's avatar by Jessica Malnik | Apr 9, 2024
How to Setup Google Analytics Across Multiple Websites
Marketing

How to Setup Google Analytics Across Multiple Websites

Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers? This is ...

Author's avatar by Jessica Malnik | May 29, 2024
Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance
Analytics

Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance

You wouldn’t drive a car only looking at your rearview mirror, right? After all, the only surefire thing that will happen if you do this ...

Author's avatar by Jessica Malnik | May 29, 2024
39 Most Important KPIs to Track Across Your Company
Analytics

39 Most Important KPIs to Track Across Your Company

Have you ever set a goal at the start of the quarter, and then when you check on your progress three months later, you are ...

Author's avatar by Jessica Malnik | May 29, 2024
Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?
Reporting

Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?

Many people creating their first benchmark report get wrapped up in the science and methodology behind it. The result – the benchmark report ends up ...

Author's avatar by Jessica Malnik | Aug 24, 2023
Facebook Engagement: What Is It & How Do You Measure It?
Social Media

Facebook Engagement: What Is It & How Do You Measure It?

Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...

Author's avatar by Jessica Malnik | May 2, 2024
5 Customer Onboarding Metrics Every SaaS Should Monitor
Analytics

5 Customer Onboarding Metrics Every SaaS Should Monitor

Have you ever signed up for a SaaS app only to spend 5 minutes digging around and abandoning it because the UX is confusing and ...

Author's avatar by Jessica Malnik | May 16, 2024
What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
Marketing

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...

Author's avatar by Jessica Malnik | Jul 25, 2024
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