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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

How to Setup Google Analytics Across Multiple Websites
Marketing

How to Setup Google Analytics Across Multiple Websites

Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers? This is ...

Jessica Malnik's avatar by Jessica Malnik | May 29, 2024
Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance
Market Research

Why Are Dashboards So Important for Your Business? 8 Ways They Help Improve Business Performance

You wouldn’t drive a car only looking at your rearview mirror, right? After all, the only surefire thing that will happen if you do this ...

Jessica Malnik's avatar by Jessica Malnik | Jun 26, 2025
39 Most Important KPIs to Track Across Your Company
KPIs & Metrics

39 Most Important KPIs to Track Across Your Company

Have you ever set a goal at the start of the quarter, and then when you check on your progress three months later, you are ...

Jessica Malnik's avatar by Jessica Malnik | Jul 11, 2025
Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?
Reporting

Benchmark Reporting: How to Prepare, Analyze and Present a Good Benchmark Report?

Many people creating their first benchmark report get wrapped up in the science and methodology behind it. The result – the benchmark report ends up ...

Jessica Malnik's avatar by Jessica Malnik | Mar 3
Facebook Engagement: What Is It & How Do You Measure It?
Facebook Pages

Facebook Engagement: What Is It & How Do You Measure It?

Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...

Jessica Malnik's avatar by Jessica Malnik | May 2, 2024
5 Customer Onboarding Metrics Every SaaS Should Monitor
KPIs & Metrics

5 Customer Onboarding Metrics Every SaaS Should Monitor

Have you ever signed up for a SaaS app only to spend 5 minutes digging around and abandoning it because the UX is confusing and ...

Jessica Malnik's avatar by Jessica Malnik | May 16, 2024
What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?
Google Analytics

What is ‘Pages Per Session’ in Google Analytics & How Do I Increase It?

When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...

Jessica Malnik's avatar by Jessica Malnik | Jul 25, 2024
How to Structure a Great Content Team: 50+ Experts Share Their Insights
Leadership

How to Structure a Great Content Team: 50+ Experts Share Their Insights

If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023
16 Essential SaaS Sales Metrics You Should be Tracking
Sales

16 Essential SaaS Sales Metrics You Should be Tracking

What’s considered an acceptable growth rate for a SaaS company?  Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...

Jessica Malnik's avatar by Jessica Malnik | Jul 11, 2025
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