About the author
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
One of the most frustrating experiences you can have is to create an ad that looks amazing on the surface. It is getting all of ...
Have you ever gone into your Shopify account and your Google Analytics accounts and discovered that they both show different website traffic numbers? This is ...
You wouldn’t drive a car only looking at your rearview mirror, right? After all, the only surefire thing that will happen if you do this ...
Have you ever set a goal at the start of the quarter, and then when you check on your progress three months later, you are ...
Many people creating their first benchmark report get wrapped up in the science and methodology behind it. The result – the benchmark report ends up ...
Spend 30 minutes with any social media manager, and the conversation will inevitably turn to Facebook engagement within an hour — specifically, the importance of ...
Have you ever signed up for a SaaS app only to spend 5 minutes digging around and abandoning it because the UX is confusing and ...
When you are spending time and money getting new visitors to your website, you want to put your best foot forward to keep them around. ...
If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...
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