Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
by Jessica Malnik · Apr 12, 2023
Measure Team Performance Effectively with These 30+ KPIs and Metrics
Poor communication, unclear metrics, scope creep, and the team being pulled in too many directions are just a few of the things that can derail ...
by Jessica Malnik · Jul 2, 2025
7 Best eCommerce Analytics Tools
From improving your eCommerce conversion rate to heatmapping, eCommerce analytics tools can provide valuable intel into how users interact with your website. However, with over ...
by Jessica Malnik · Sep 12, 2023
Best Dashboard Visualization Tools According to 30 Experts
If you are like most teams, you have a ton of data but you are still relying mainly on your experience, assumptions, and intuition to ...
by Jessica Malnik · Jul 10, 2025
12 TikTok Marketing Tips and Best Practices
What do Crumbl Cookies, Ocean Spray, and Duolingo all have in common? They’ve all had viral moments on TikTok. However, you don’t need to go ...
by Jessica Malnik · Mar 15, 2024
Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)
Excel is like the McDonalds of the corporate world. That’s to say, every corporate professional knows what it is, how to use it, and probably ...
by Jessica Malnik · Sep 2
18 Metrics You Should Include in a Great Customer Service Dashboard
If you are serious about improving customer experience, then you need to have at least one customer service dashboard. Customer service dashboards allow you to ...
by Jessica Malnik · Jan 30, 2025
![Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]](https://cdnwebsite.databox.com/wp-content/uploads/2022/06/25110543/best-social-media-dashboard-1000x563.jpg)
Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]
When you are managing multiple social media accounts, you need a single source where you can monitor and analyze your performance in real-time. That’s why ...
by Jessica Malnik · Oct 6, 2022
Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions
While many marketers continue to throw the majority of the ad budget to Google and Facebook, they’d be foolish to continue to ignore other platforms ...
by Jessica Malnik · May 23, 2023
8 PPC Metrics You Should Track to Improve Campaign Performance
If you have ever spent time in Google Ads, then you know how easy it is to feel overwhelmed by the sheer amount of data ...
by Jessica Malnik · May 16, 2022
How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies
If you are like most ecommerce businesses, you are likely setting goals based on what you think needs to happen. While this can work, it ...
by Jessica Malnik · Nov 24, 2022
Cash Flow Forecasting for SaaS: 6 Best Practices
What if you had a crystal ball that could tell you how much money your SaaS would bring in 1 month from now, 3 months, ...
by Jessica Malnik · Nov 13, 2023
Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)
Want to know what separates good marketing agencies from exceptional ones? It is how they analyze and communicate marketing performance. This is easier said than ...
by Jessica Malnik · May 22, 2023
7 Ways to Improve Your Performance With KPI Scorecards
Ever set a big company goal to 3x revenue in a year? Only to revisit it in 6 months and realize you aren’t even close ...
by Jessica Malnik · Apr 20, 2022
7 Effective Cold Prospecting Strategies For SaaS Sales
Are you sending 5-paragraph emails to stone-cold prospects? What about following up 5+ times in a week across multiple channels? Or, sending passive-aggressive emails just ...
by Jessica Malnik · May 13, 2022
7 Ecommerce Personalization Examples to Help You Come Up with Your Own
Did you know that 56.86% of people think that an eCommerce business cannot be successful without personalization? And, 43.14% of respondents think that customers are ...
by Jessica Malnik · Dec 16, 2022
7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics
Do you know the exact purchase path a customer takes to buy your product? Chances are, it looks a little different for each customer. Seeing ...
by Jessica Malnik · Jun 15, 2024
Best PPC Tools to Increase Your Ad Presence in 2022
Did you know that Google rolled out Google Ads (formerly known as Adwords) in October 2000, which was the first self-service ad platform? Back then, ...
by Jessica Malnik · Feb 21, 2022
4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics
If you have ever tried to measure word-of-mouth traffic, you know how frustrating it can be. You have a sneaky sense that your recent podcast ...
by Jessica Malnik · May 12, 2023
How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger
Bigger isn’t always better when it comes to your sales pipeline. In fact, many SDRs, AEs, and sales managers alike conflate having a big sales ...
by Jessica Malnik · Apr 9, 2024
High Shopping Cart Abandonment Rate: Causes and Potential Solutions
Did you know the global average shopping cart abandonment in 2021 was 70.42%? If you have an ecommerce business, there is a good chance you ...
by Jessica Malnik · Dec 6, 2022