Jessica Malnik
Latest posts
Google Analytics
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.
Marketing
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...
Marketing
The Definitive List of Marketing KPIs Every Team Should Track
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
Google Analytics
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
How many leads did you generate from organic search traffic? What percentage of sales came from social media? How many new email subscribers did you ...
Marketing
13 Tips for Setting (and Achieving) Your Marketing Goals
Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...
Google Analytics
26 Tips for Properly Setting Up Google Analytics On Your Website
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
Sales
36 Practical Tips for Writing A Great Sales Follow Up Email
We asked 98 people weigh in with their tips for how to craft a follow-up email that gets a response
Marketing
30 Expert Google Analytics Tips for Beginners
You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...
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