Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

46 Tips for Writing A Cold Email That Actually Gets A Response
Marketing

46 Tips for Writing A Cold Email That Actually Gets A Response

Is cold email dead?  Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...

Author's avatar by Jessica Malnik | Apr 4, 2023
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
Marketing

16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store

How many website visitors added an item to their cart but didn’t buy?  Or, how many people initiated a live-chat but didn’t purchase?  And, what ...

Author's avatar by Jessica Malnik | Nov 17, 2022
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
Google Analytics

15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics

What percentage of your website’s traffic comes from Google searches vs social media platforms?  How much traffic comes to your website from paid Google, Facebook, ...

Author's avatar by Jessica Malnik | Apr 10
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Google Analytics

Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’

Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...

Author's avatar by Jessica Malnik | Nov 13, 2023
How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies
Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

Did you know that mobile PPC advertising is on pace to be worth more than $247 billion?   Google and Facebook ads make up the lion ...

Author's avatar by Jessica Malnik | Dec 22, 2021
26 Ways for Improving Your Ecommerce Conversion Rate
Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...

Author's avatar by Jessica Malnik | Nov 11, 2022
23 Tips for Tracking Sales Activity with HubSpot CRM
Hubspot

23 Tips for Tracking Sales Activity with HubSpot CRM

What would you do if your CEO came to you tomorrow and wanted you to increase sales by $25,000 next month?  Would you already have ...

Author's avatar by Jessica Malnik | May 12, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...

Author's avatar by Jessica Malnik | Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

Many people confuse OKRs and KPIs.  It is easy to do.  The simplest way to think about OKRs is the big hairy audacious goals that ...

Author's avatar by Jessica Malnik | May 24, 2023
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