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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies
Agencies

How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies

Did you know that mobile PPC advertising is on pace to be worth more than $247 billion?   Google and Facebook ads make up the lion ...

Jessica Malnik's avatar by Jessica Malnik | Dec 22, 2021
26 Ways for Improving Your Ecommerce Conversion Rate
Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...

Jessica Malnik's avatar by Jessica Malnik | Nov 11, 2022
23 Tips for Tracking Sales Activity with HubSpot CRM
Hubspot

23 Tips for Tracking Sales Activity with HubSpot CRM

What would you do if your CEO came to you tomorrow and wanted you to increase sales by $25,000 next month?  Would you already have ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
Marketing

Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19

While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...

Jessica Malnik's avatar by Jessica Malnik | Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Marketing

KPIs & OKRs: How to Leverage Both to Improve Your Performance

Many people confuse OKRs and KPIs.  It is easy to do.  The simplest way to think about OKRs is the big hairy audacious goals that ...

Jessica Malnik's avatar by Jessica Malnik | May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Marketing

Facebook Video Ads: 26 Practices For Driving Conversions

Did you know that 85% of Facebook video ads are watched with no sound?  Or, that 50% of Facebook’s mobile ad revenue comes from video ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
20 Tips For Writing High-Converting Facebook Ad Copy
Marketing

20 Tips For Writing High-Converting Facebook Ad Copy

Did you know that Facebook makes more than $16 billion each quarter in ad revenue?  With so many companies using Facebook ads, anything you can ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
Marketing

Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?

One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective.  The ad format is the ...

Jessica Malnik's avatar by Jessica Malnik | Mar 29, 2023
Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance
Marketing

Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance

Google Analytics is one of the most powerful tools you can use to measure the performance of your online store. However, it is easy to ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2022
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