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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

19 Examples of Successful Affiliate Marketing Campaigns
Marketing

19 Examples of Successful Affiliate Marketing Campaigns

What do Wirecutter, Nerd Wallet, and The Points Guy all have in common? They are all extremely successful affiliate marketing sites raking in millions upon ...

Jessica Malnik's avatar by Jessica Malnik | Apr 26, 2023
28 Expert Tips for Conducting Social Media Audits
Marketing

28 Expert Tips for Conducting Social Media Audits

A social media audit is a great tool to help you both set and improve your social media marketing strategy over time.  An audit doesn’t ...

Jessica Malnik's avatar by Jessica Malnik | Oct 28, 2022
12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Did you know that for every $1 a brand spends on influencer marketing, they make and average of $5.78? Influencer marketing can be one of ...

Jessica Malnik's avatar by Jessica Malnik | Jan 20, 2023
30 Content Engagement Metrics to Keep an Eye On
Marketing

30 Content Engagement Metrics to Keep an Eye On

Did you know there are more than 455 million websites on WordPress? And, tens – if not hundreds of millions have active blogs. With so ...

Jessica Malnik's avatar by Jessica Malnik | Aug 2, 2024
23 Copywriting Tips for Improving the Effectiveness of Your Website
Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

How many website visitors take your desired action after reading your copy? That’s the goal of website copy — conversions. Whether that’s signing up for ...

Jessica Malnik's avatar by Jessica Malnik | Jul 7, 2024
21 Tips for Building a High-Converting eCommerce Funnel
Marketing

21 Tips for Building a High-Converting eCommerce Funnel

Did you know that eCommerce sales are projected to top $709.78 billion by the end of 2020? That’s an 18% lift over 2019. As the ...

Jessica Malnik's avatar by Jessica Malnik | Sep 12, 2023
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Marketing

Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try

Did you know that 40% of office workers spend a quarter of their week on repetitive tasks?  Tools like Zapier allow you and your team ...

Jessica Malnik's avatar by Jessica Malnik | Sep 28, 2025
Include These 16 Metrics in Your Email Marketing Reporting
Marketing

Include These 16 Metrics in Your Email Marketing Reporting

According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...

Jessica Malnik's avatar by Jessica Malnik | Mar 27, 2023
26 Effective Ways for Improving Your Customer Retention Rate
Marketing

26 Effective Ways for Improving Your Customer Retention Rate

Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one?  In addition, customer retention ...

Jessica Malnik's avatar by Jessica Malnik | Apr 25, 2023
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