Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

25 Best B2B Lead Generation Tools for Getting More Targeted Leads
Marketing

25 Best B2B Lead Generation Tools for Getting More Targeted Leads

If you stumbled upon this article, you might be looking to build a lean, mean, lead-generating machine.  Generating leads can be time-consuming.  Luckily, there is ...

Author's avatar by Jessica Malnik | Aug 2, 2023
32 Effective Social Selling Tips for B2B Companies
Marketing

32 Effective Social Selling Tips for B2B Companies

Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales ...

Author's avatar by Jessica Malnik | Feb 12, 2023
26 Strategies for Managing Your Remote Sales Team Successfully
Sales

26 Strategies for Managing Your Remote Sales Team Successfully

Is your sales team spending 50% or more of each day on internal team Zoom calls instead of actually selling to prospects? Or, are deals ...

Author's avatar by Jessica Malnik | Dec 20, 2023
B2C Lead Generation Strategy: Key Differences and Best Approaches
Marketing

B2C Lead Generation Strategy: Key Differences and Best Approaches

Many marketers think you have to treat B2B and B2C lead generation differently, but the reality is that you are still selling to people regardless ...

Author's avatar by Jessica Malnik | Jun 12, 2024
19 Examples of Successful Affiliate Marketing Campaigns
Marketing

19 Examples of Successful Affiliate Marketing Campaigns

What do Wirecutter, Nerd Wallet, and The Points Guy all have in common? They are all extremely successful affiliate marketing sites raking in millions upon ...

Author's avatar by Jessica Malnik | Apr 26, 2023
28 Expert Tips for Conducting Social Media Audits
Marketing

28 Expert Tips for Conducting Social Media Audits

A social media audit is a great tool to help you both set and improve your social media marketing strategy over time.  An audit doesn’t ...

Author's avatar by Jessica Malnik | Oct 28, 2022
12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Marketing

12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns

Did you know that for every $1 a brand spends on influencer marketing, they make and average of $5.78? Influencer marketing can be one of ...

Author's avatar by Jessica Malnik | Jan 20, 2023
30 Content Engagement Metrics to Keep an Eye On
Marketing

30 Content Engagement Metrics to Keep an Eye On

Did you know there are more than 455 million websites on WordPress? And, tens – if not hundreds of millions have active blogs. With so ...

Author's avatar by Jessica Malnik | Aug 2, 2024
23 Copywriting Tips for Improving the Effectiveness of Your Website
Marketing

23 Copywriting Tips for Improving the Effectiveness of Your Website

How many website visitors take your desired action after reading your copy? That’s the goal of website copy — conversions. Whether that’s signing up for ...

Author's avatar by Jessica Malnik | Jul 7, 2024
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