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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Marketing

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...

Author's avatar by Jessica Malnik | Jun 2
The 17 Best eCommerce Tools for Growing Your Online Store
Ecommerce

The 17 Best eCommerce Tools for Growing Your Online Store

If you are looking to scale your eCommerce business, you can only DIY it with manual and time-consuming solutions for so long.  Once the velocity ...

Author's avatar by Jessica Malnik | Nov 17, 2022
10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers
Marketing

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Did you know that 69% of online carts are abandoned and, only 45% of abandoned cart emails are opened?  Abandoned cart and checkout emails aren’t ...

Author's avatar by Jessica Malnik | May 21, 2024
16 Best eCommerce Integrations for Converting Browsers into Buyers
Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

Once you are generating a steady volume of orders month over month, you are going to hit a wall where the baseline systems and out-of-the-box ...

Author's avatar by Jessica Malnik | Dec 6, 2022
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
Goals & Forecasts

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...

Author's avatar by Jessica Malnik | Jul 30, 2021
How to Build an Email List for Ecommerce: 17 Proven Tips
Marketing

How to Build an Email List for Ecommerce: 17 Proven Tips

Whether you run an Amazon FBA business, a Shopify store, or sell omnichannel, you are likely heavily reliant on one – maybe two – marketing ...

Author's avatar by Jessica Malnik | Jan 13, 2022
How to Understand Your Business Better by Analyzing CAC and CLV Metrics
KPIs & Metrics

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...

Author's avatar by Jessica Malnik | Apr 9
24 Effective Strategies to Reduce Facebook Ads CPA
Marketing

24 Effective Strategies to Reduce Facebook Ads CPA

How do I acquire new customers at the lowest cost?  If you are running Facebook ads, this is a question you’ve probably asked a time ...

Author's avatar by Jessica Malnik | Apr 9
16 Ways to Calculate the ROI of Your SEO Campaigns
Marketing

16 Ways to Calculate the ROI of Your SEO Campaigns

In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...

Author's avatar by Jessica Malnik | Feb 1, 2023
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