Author's avatar

Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

How to Use Google Search Operators to Inform Your Content Strategy
Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Did you know that Google processes more than 40,000 searches every second? Chances are, if you work in content marketing, you have probably done a ...

Author's avatar by Jessica Malnik | Jan 6, 2022
LinkedIn Video Ads: Best Practices & Ad Specs
Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

Did you know that there are 740 million active users on LinkedIn?  49% of Internet users who make more than $75,000 USD use the site.  ...

Author's avatar by Jessica Malnik | May 8, 2023
HubSpot CRM vs. Salesforce: How to Choose the Right CRM
Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

If you stumbled across this post, there is a good chance you are looking for customer relationship management (CRM) software.   The two dominant players in ...

Author's avatar by Jessica Malnik | Apr 9, 2024
What Is Google Analytics 4 and How Will It Help My Reporting?
Google Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Should I upgrade my site to Google Analytics 4?  That’s the question many marketers are asking themselves right now.  There is no quick answer to ...

Author's avatar by Jessica Malnik | Sep 7, 2021
Content Ideation: Best Practices and Tools for Content Marketing Success
Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks.  That’s what a lot of marketers do today ...

Author's avatar by Jessica Malnik | Dec 6, 2021
The 22 Best Ecommerce Blogs for Online Retailers in 2021
Ecommerce

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Whether you are thinking about starting an eCommerce business or just launched one, you are probably on the lookout for valuable resources that can help ...

Author's avatar by Jessica Malnik | Apr 17, 2023
Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store
Marketing

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Whether you are launching a brand new eCommerce store or switching to a different eCommerce platform, this process can be overwhelming and time-consuming.  There are ...

Author's avatar by Jessica Malnik | Sep 12, 2023
The 11 Best Ecommerce Payment Processing Tools
Marketing

The 11 Best Ecommerce Payment Processing Tools

How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...

Author's avatar by Jessica Malnik | Dec 6, 2022
The 11 Best Email Tools for Ecommerce
Ecommerce

The 11 Best Email Tools for Ecommerce

When it comes to marketing ROI, there are few channels – if any – that can rival email marketing.  With dozens of email marketing software ...

Author's avatar by Jessica Malnik | Nov 24, 2022
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.