Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

Call Tracking: 9 Expert Ways to Track Inbound Calls
Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

From sales conversations to technical support, inbound calls are a standard part of doing business for most small businesses.  Providing a framework for how you ...

Author's avatar by Jessica Malnik | May 1, 2024
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Google Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad.  There are some good ...

Author's avatar by Jessica Malnik | Jul 30, 2021
13 Ways to Convert More Blog Traffic to Customers
Marketing

13 Ways to Convert More Blog Traffic to Customers

When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions.  Most content marketers are ...

Author's avatar by Jessica Malnik | Feb 13, 2023
18 Best Social Media Plugins for WordPress
Marketing

18 Best Social Media Plugins for WordPress

Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...

Author's avatar by Jessica Malnik | Dec 17, 2021
How to Use Google Search Operators to Inform Your Content Strategy
Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Did you know that Google processes more than 40,000 searches every second? Chances are, if you work in content marketing, you have probably done a ...

Author's avatar by Jessica Malnik | Jan 6, 2022
LinkedIn Video Ads: Best Practices & Ad Specs
Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

Did you know that there are 740 million active users on LinkedIn?  49% of Internet users who make more than $75,000 USD use the site.  ...

Author's avatar by Jessica Malnik | May 8, 2023
HubSpot CRM vs. Salesforce: How to Choose the Right CRM
Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

If you stumbled across this post, there is a good chance you are looking for customer relationship management (CRM) software.   The two dominant players in ...

Author's avatar by Jessica Malnik | Apr 9, 2024
What Is Google Analytics 4 and How Will It Help My Reporting?
Google Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Should I upgrade my site to Google Analytics 4?  That’s the question many marketers are asking themselves right now.  There is no quick answer to ...

Author's avatar by Jessica Malnik | Sep 7, 2021
Content Ideation: Best Practices and Tools for Content Marketing Success
Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks.  That’s what a lot of marketers do today ...

Author's avatar by Jessica Malnik | Dec 6, 2021
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