Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

5 Alternative Search Engines to Google You Should Optimize Your Website for
Marketing

5 Alternative Search Engines to Google You Should Optimize Your Website for

Remember Ask Jeeves, Dogpile, and Yahoo? These were just a handful of the OG search engines that everyone relied on back in the 1990s and ...

Author's avatar by Jessica Malnik | Apr 19, 2023
5 Email Signature Examples for Increasing Engagement with Prospects
Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

Did you know there were 306 billion emails sent and received every day in 2020?  Email remains the primary way that companies communicate internally and ...

Author's avatar by Jessica Malnik | Jan 30, 2024
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
Marketing

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

A picture is worth a thousand words, or is it?  It is easy to overlook your caption. You spend all your time obsessing over grabbing ...

Author's avatar by Jessica Malnik | Jan 12, 2022
What is Click to Open Rate (CTOR) and How Do You Improve It?
Marketing

What is Click to Open Rate (CTOR) and How Do You Improve It?

Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...

Author's avatar by Jessica Malnik | Apr 20, 2023
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Marketing

Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Nearly 60% of companies post at least 2-3 times per week on Facebook.  This is according to our latest survey. So, it is no surprise ...

Author's avatar by Jessica Malnik | May 12, 2023
16 Most Interesting & Engaging Company Pages on Facebook
Facebook Pages

16 Most Interesting & Engaging Company Pages on Facebook

10 years ago, you could post almost anything on your Facebook business page and reach 60% of your fans organically.  Now, you are lucky if ...

Author's avatar by Jessica Malnik | Jan 21, 2022
How to Plan a Social Media Content Calendar
Marketing

How to Plan a Social Media Content Calendar

If you want to grow your social media following, you need to post consistently. And that’s where social media calendars come in. The best social ...

Author's avatar by Jessica Malnik | Jan 31, 2023
11 Facebook Post Ideas to Help Increase Engagements for Businesses
Marketing

11 Facebook Post Ideas to Help Increase Engagements for Businesses

If you are a social media manager, coming up with new, engaging posts for your Facebook group or page can be a struggle.  In fact, ...

Author's avatar by Jessica Malnik | May 11, 2022
13 Expert Ways to Measure Sales Rep Productivity
Sales

13 Expert Ways to Measure Sales Rep Productivity

Did you know the average sales rep only spends 34% of their day selling? The rest of their time is spent on training, internal meetings, ...

Author's avatar by Jessica Malnik | Apr 9, 2024
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