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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

What is Click to Open Rate (CTOR) and How Do You Improve It?
Marketing

What is Click to Open Rate (CTOR) and How Do You Improve It?

Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...

Jessica Malnik's avatar by Jessica Malnik | Apr 20, 2023
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Marketing

Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

Nearly 60% of companies post at least 2-3 times per week on Facebook.  This is according to our latest survey. So, it is no surprise ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2023
How to Plan a Social Media Content Calendar
Marketing

How to Plan a Social Media Content Calendar

If you want to grow your social media following, you need to post consistently. And that’s where social media calendars come in. The best social ...

Jessica Malnik's avatar by Jessica Malnik | Jan 31, 2023
11 Facebook Post Ideas to Help Increase Engagements for Businesses
Marketing

11 Facebook Post Ideas to Help Increase Engagements for Businesses

If you are a social media manager, coming up with new, engaging posts for your Facebook group or page can be a struggle.  In fact, ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
13 Expert Ways to Measure Sales Rep Productivity
Sales

13 Expert Ways to Measure Sales Rep Productivity

Did you know the average sales rep only spends 34% of their day selling? The rest of their time is spent on training, internal meetings, ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2024
Call Tracking: 9 Expert Ways to Track Inbound Calls
Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

From sales conversations to technical support, inbound calls are a standard part of doing business for most small businesses.  Providing a framework for how you ...

Jessica Malnik's avatar by Jessica Malnik | May 1, 2024
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Google Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad.  There are some good ...

Jessica Malnik's avatar by Jessica Malnik | Jul 30, 2021
13 Ways to Convert More Blog Traffic to Customers
Marketing

13 Ways to Convert More Blog Traffic to Customers

When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions.  Most content marketers are ...

Jessica Malnik's avatar by Jessica Malnik | Feb 13, 2023
18 Best Social Media Plugins for WordPress
Marketing

18 Best Social Media Plugins for WordPress

Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...

Jessica Malnik's avatar by Jessica Malnik | Dec 17, 2021
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