Jessica Malnik's avatar

Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

How to Track Conversions with Google Analytics 4: 7 Best Practices
Google Analytics

How to Track Conversions with Google Analytics 4: 7 Best Practices

Measuring conversions in Google Analytics 4 (i.e. GA4) looks different than what you are used to with Universal Analytics. It is an entirely new product, ...

Jessica Malnik's avatar by Jessica Malnik | Jan 21, 2022
Sales Volume: Why It Matters and 12 Ways to Increase It
Sales

Sales Volume: Why It Matters and 12 Ways to Increase It

Most entrepreneurs, salespeople, and marketers are already tracking leads and revenue. There is another metric that’s just as important to track, especially for B2C businesses, ...

Jessica Malnik's avatar by Jessica Malnik | Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
Marketing

11 Content Marketing Trends for 2021 and Beyond

If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...

Jessica Malnik's avatar by Jessica Malnik | May 1, 2024
How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers
Sales

How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers

Instead of MQLs and SQLs, we need to start talking about PQLs or product qualified leads. Why? Because most companies use only MQLs and SQLs ...

Jessica Malnik's avatar by Jessica Malnik | Apr 10, 2025
7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them
Reporting

7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

If you’ve ever run a social media report, you know how time-consuming and challenging this process can be. Calculating the ROI for a specific channel ...

Jessica Malnik's avatar by Jessica Malnik | Jan 31, 2023
Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?
Marketing

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

Most conversion rate optimization articles focus on A/B testing and large-scale data models. Truth be told, you need A LOT of visitors to be able ...

Jessica Malnik's avatar by Jessica Malnik | Jan 9, 2022
When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts
Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Want to know the quickest way to start a raging debate among PPC advertisers? Ask anyone who runs Google Ad campaigns if they should use ...

Jessica Malnik's avatar by Jessica Malnik | Dec 22, 2021
11 Google Ranking Factors You Shouldn’t Ignore
Marketing

11 Google Ranking Factors You Shouldn’t Ignore

Most SEO professionals overcomplicate the process of ranking well on Google. They obsess over every single Google ranking factor. (Note: There are around 200 total!).  ...

Jessica Malnik's avatar by Jessica Malnik | May 8, 2023
Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips
Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

One of the most challenging things about growing a podcast is there is no built-in discovery mechanism like you have with blogs and videos.  You ...

Jessica Malnik's avatar by Jessica Malnik | Apr 18, 2022
Subscribe to our newsletter, Move the Needle

Join more than 15,000 leaders who are learning how to make data a competitive advantage.

By submitting the completed form, you agree to our Terms of Service and Privacy Policy.