Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Quick….which social media channel is driving the most traffic to your website? Do image posts have more engagement than videos on Facebook? What about Twitter? ...
by Jessica Malnik · Jul 18, 2024
14 Things You Must Include In Your Weekly Sales Activity Report
New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...
by Jessica Malnik · Dec 20, 2023
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.
by Jessica Malnik · May 6, 2022
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...
by Jessica Malnik · Aug 2, 2024
The Definitive List of Marketing KPIs Every Team Should Track
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
by Jessica Malnik · May 19, 2022
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
How many leads did you generate from organic search traffic? What percentage of sales came from social media? How many new email subscribers did you ...
by Jessica Malnik · Jan 7, 2022
13 Tips for Setting (and Achieving) Your Marketing Goals
Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...
by Jessica Malnik · Apr 23, 2024
26 Tips for Properly Setting Up Google Analytics On Your Website
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
by Jessica Malnik · Jan 9, 2022
36 Practical Tips for Writing A Great Sales Follow Up Email
We asked 98 people weigh in with their tips for how to craft a follow-up email that gets a response
by Jessica Malnik · Jun 15, 2024
30 Expert Google Analytics Tips for Beginners
You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...
by Jessica Malnik · Aug 17, 2023