About the author
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021. That ...
Would you rather be the big fish in a small pond or a small fish in a big pond? This analogy is one of the ...
Did you know that many startups fail because they grow too quickly? Whether it is hiring too slowly to keep up with growth, making poor ...
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
Most companies are sitting on a mountain of useful product, sales, and customer data. However, just because you have the data doesn’t mean it is ...
What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month? Or, put another ...
Your pricing strategy can literally make or break your business. There are two numbers that every business owner needs to know when it comes to ...
Sending the same report to everyone is a rookie move. Instead, you need to cater your report to the things that each key stakeholder cares ...
Join 77,800+ leaders who are learning how to make data a competitive advantage.