Articles by Jessica Malnik
Latest posts
Agencies
18 Mistakes Startups Make Under Rapid Growth
Did you know that many startups fail because they grow too quickly? Whether it is hiring too slowly to keep up with growth, making poor ...
Marketing
How to Set a Marketing Budget for a Small Business: 20 Tips
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
Marketing
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
Marketing
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month? Or, put another ...
Finance
How to Determine Markup Percentage for Small Businesses: What’s Good, Bad and Average?
Your pricing strategy can literally make or break your business. There are two numbers that every business owner needs to know when it comes to ...
Market Research
Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started
Sending the same report to everyone is a rookie move. Instead, you need to cater your report to the things that each key stakeholder cares ...
Leadership
9 Cost Reduction Techniques for Growing Businesses
Do you know exactly how much money you are spending each month in your business? If you are like most entrepreneurs, the answer is probably ...
Reporting
Campaign Reporting: How to Gauge Long Term Effectiveness?
Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...
Reporting
5 Real-World Finance Report Examples and Templates to Inspire Your Own
Keeping an eye on your finances is critical if you want to run a successful business. No wonder finance is one of the most monitored ...
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