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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

18 Mistakes Startups Make Under Rapid Growth
Agencies

18 Mistakes Startups Make Under Rapid Growth

Did you know that many startups fail because they grow too quickly?  Whether it is hiring too slowly to keep up with growth, making poor ...

Jessica Malnik's avatar by Jessica Malnik | Jun 22, 2022
How to Set a Marketing Budget for a Small Business: 20 Tips
Marketing

How to Set a Marketing Budget for a Small Business: 20 Tips

Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar.  This process ...

Jessica Malnik's avatar by Jessica Malnik | Mar 16, 2023
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
Marketing

Acquisition vs Retention Marketing: Which One is More Important for Your Business?

We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...

Jessica Malnik's avatar by Jessica Malnik | Jun 10, 2024
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
Marketing

14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month?  Or, put another ...

Jessica Malnik's avatar by Jessica Malnik | Mar 21, 2023
How to Determine Markup Percentage for Small Businesses: What’s Good, Bad and Average?
Finance

How to Determine Markup Percentage for Small Businesses: What’s Good, Bad and Average?

Your pricing strategy can literally make or break your business. There are two numbers that every business owner needs to know when it comes to ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2021
Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started
Market Research

Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started

Sending the same report to everyone is a rookie move. Instead, you need to cater your report to the things that each key stakeholder cares ...

Jessica Malnik's avatar by Jessica Malnik | Mar 27, 2023
9 Cost Reduction Techniques for Growing Businesses
Leadership

9 Cost Reduction Techniques for Growing Businesses

Do you know exactly how much money you are spending each month in your business?  If you are like most entrepreneurs, the answer is probably ...

Jessica Malnik's avatar by Jessica Malnik | May 3, 2022
Campaign Reporting: How to Gauge Long Term Effectiveness?
Reporting

Campaign Reporting: How to Gauge Long Term Effectiveness?

Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...

Jessica Malnik's avatar by Jessica Malnik | Nov 15, 2021
5 Real-World Finance Report Examples and Templates to Inspire Your Own
Reporting

5 Real-World Finance Report Examples and Templates to Inspire Your Own

Keeping an eye on your finances is critical if you want to run a successful business. No wonder finance is one of the most monitored ...

Jessica Malnik's avatar by Jessica Malnik | Feb 13, 2023
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