Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
How to Understand Your Business Better by Analyzing CAC and CLV Metrics
When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...
by Jessica Malnik · Apr 9, 2025
24 Effective Strategies to Reduce Facebook Ads CPA
How do I acquire new customers at the lowest cost? If you are running Facebook ads, this is a question you’ve probably asked a time ...
by Jessica Malnik · Apr 9, 2025
16 Ways to Calculate the ROI of Your SEO Campaigns
In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...
by Jessica Malnik · Feb 1, 2023
20 Instagram Metrics Every Marketer Should Track in 2021
What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions? Or, how many people who view your ...
by Jessica Malnik · May 11, 2022
14 Instagram Analytics Tools to Try Out Right Now
If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...
by Jessica Malnik · Apr 14, 2023
6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips
Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...
by Jessica Malnik · Jul 11, 2025
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Did you know that videos on Linkedin get 3x as much engagement than other post types? With statistics like this one, it is easy to ...
by Jessica Malnik · May 3, 2024
Make the Most of Your Content Marketing Budget with These 44 Tips
I’ll get straight to the point with this one. Many times, growing your brand’s presence through content marketing can feel like an uphill battle, especially ...
by Jessica Malnik · May 17, 2022
25 Best B2B Lead Generation Tools for Getting More Targeted Leads
If you stumbled upon this article, you might be looking to build a lean, mean, lead-generating machine. Generating leads can be time-consuming. Luckily, there is ...
by Jessica Malnik · Aug 2, 2023
32 Effective Social Selling Tips for B2B Companies
Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales ...
by Jessica Malnik · Feb 12, 2023
26 Strategies for Managing Your Remote Sales Team Successfully
Is your sales team spending 50% or more of each day on internal team Zoom calls instead of actually selling to prospects? Or, are deals ...
by Jessica Malnik · Dec 20, 2023
B2C Lead Generation Strategy: Key Differences and Best Approaches
Many marketers think you have to treat B2B and B2C lead generation differently, but the reality is that you are still selling to people regardless ...
by Jessica Malnik · Jun 12, 2024
19 Examples of Successful Affiliate Marketing Campaigns
What do Wirecutter, Nerd Wallet, and The Points Guy all have in common? They are all extremely successful affiliate marketing sites raking in millions upon ...
by Jessica Malnik · Apr 26, 2023
28 Expert Tips for Conducting Social Media Audits
A social media audit is a great tool to help you both set and improve your social media marketing strategy over time. An audit doesn’t ...
by Jessica Malnik · Oct 28, 2022
12 Tips for Tracking and Measuring Your Influencer Marketing Campaigns
Did you know that for every $1 a brand spends on influencer marketing, they make and average of $5.78? Influencer marketing can be one of ...
by Jessica Malnik · Jan 20, 2023
30 Content Engagement Metrics to Keep an Eye On
Did you know there are more than 455 million websites on WordPress? And, tens – if not hundreds of millions have active blogs. With so ...
by Jessica Malnik · Aug 2, 2024
23 Copywriting Tips for Improving the Effectiveness of Your Website
How many website visitors take your desired action after reading your copy? That’s the goal of website copy — conversions. Whether that’s signing up for ...
by Jessica Malnik · Jul 7, 2024
21 Tips for Building a High-Converting eCommerce Funnel
Did you know that eCommerce sales are projected to top $709.78 billion by the end of 2020? That’s an 18% lift over 2019. As the ...
by Jessica Malnik · Sep 12, 2023
Zapier Examples: 21 Zaps Every Marketing & Sales Team Should Try
Did you know that 40% of office workers spend a quarter of their week on repetitive tasks? Tools like Zapier allow you and your team ...
by Jessica Malnik · Sep 28, 2025
Include These 16 Metrics in Your Email Marketing Reporting
According to Databox’s State of Business Reporting, email marketing tools are among the top 5 most frequently used tools for monitoring and reporting performance. When ...
by Jessica Malnik · Mar 27, 2023
26 Effective Ways for Improving Your Customer Retention Rate
Did you know it costs anywhere from 5x to 25x more to acquire a new customer than retain an existing one? In addition, customer retention ...
by Jessica Malnik · Apr 25, 2023