About the author
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
Did you know that many startups fail because they grow too quickly? Whether it is hiring too slowly to keep up with growth, making poor ...
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month? Or, put another ...
Your pricing strategy can literally make or break your business. There are two numbers that every business owner needs to know when it comes to ...
Sending the same report to everyone is a rookie move. Instead, you need to cater your report to the things that each key stakeholder cares ...
Do you know exactly how much money you are spending each month in your business? If you are like most entrepreneurs, the answer is probably ...
Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...
Keeping an eye on your finances is critical if you want to run a successful business. No wonder finance is one of the most monitored ...
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