Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
11 Facebook Post Ideas to Help Increase Engagements for Businesses
If you are a social media manager, coming up with new, engaging posts for your Facebook group or page can be a struggle. In fact, ...
by Jessica Malnik · May 11, 2022
13 Expert Ways to Measure Sales Rep Productivity
Did you know the average sales rep only spends 34% of their day selling? The rest of their time is spent on training, internal meetings, ...
by Jessica Malnik · Apr 9, 2024
Call Tracking: 9 Expert Ways to Track Inbound Calls
From sales conversations to technical support, inbound calls are a standard part of doing business for most small businesses. Providing a framework for how you ...
by Jessica Malnik · May 1, 2024
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad. There are some good ...
by Jessica Malnik · Jul 30, 2021
13 Ways to Convert More Blog Traffic to Customers
When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions. Most content marketers are ...
by Jessica Malnik · Feb 13, 2023
18 Best Social Media Plugins for WordPress
Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...
by Jessica Malnik · Dec 17, 2021
How to Use Google Search Operators to Inform Your Content Strategy
Did you know that Google processes more than 40,000 searches every second? Chances are, if you work in content marketing, you have probably done a ...
by Jessica Malnik · Jan 6, 2022
LinkedIn Video Ads: Best Practices & Ad Specs
Did you know that there are 740 million active users on LinkedIn? 49% of Internet users who make more than $75,000 USD use the site. ...
by Jessica Malnik · May 8, 2023
HubSpot CRM vs. Salesforce: How to Choose the Right CRM
If you stumbled across this post, there is a good chance you are looking for customer relationship management (CRM) software. The two dominant players in ...
by Jessica Malnik · Apr 9, 2024
What Is Google Analytics 4 and How Will It Help My Reporting?
Should I upgrade my site to Google Analytics 4? That’s the question many marketers are asking themselves right now. There is no quick answer to ...
by Jessica Malnik · Sep 7, 2021
Content Ideation: Best Practices and Tools for Content Marketing Success
Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks. That’s what a lot of marketers do today ...
by Jessica Malnik · Dec 6, 2021
The 22 Best Ecommerce Blogs for Online Retailers in 2021
Whether you are thinking about starting an eCommerce business or just launched one, you are probably on the lookout for valuable resources that can help ...
by Jessica Malnik · Apr 17, 2023
Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store
Whether you are launching a brand new eCommerce store or switching to a different eCommerce platform, this process can be overwhelming and time-consuming. There are ...
by Jessica Malnik · Sep 12, 2023
The 11 Best Ecommerce Payment Processing Tools
How do you accept payments online? e After you decide on what products you are going to sell, this is the next question you will ask ...
by Jessica Malnik · Dec 6, 2022
The 11 Best Email Tools for Ecommerce
When it comes to marketing ROI, there are few channels – if any – that can rival email marketing. With dozens of email marketing software ...
by Jessica Malnik · Nov 24, 2022
Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads
Paid ads are one of the few levers where you can drive traffic in a short time frame. This means some marketers treat paid ad ...
by Jessica Malnik · Jun 2, 2025
The 17 Best eCommerce Tools for Growing Your Online Store
If you are looking to scale your eCommerce business, you can only DIY it with manual and time-consuming solutions for so long. Once the velocity ...
by Jessica Malnik · Nov 17, 2022
10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers
Did you know that 69% of online carts are abandoned and, only 45% of abandoned cart emails are opened? Abandoned cart and checkout emails aren’t ...
by Jessica Malnik · May 21, 2024
16 Best eCommerce Integrations for Converting Browsers into Buyers
Once you are generating a steady volume of orders month over month, you are going to hit a wall where the baseline systems and out-of-the-box ...
by Jessica Malnik · Dec 6, 2022
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...
by Jessica Malnik · Jul 30, 2021
How to Build an Email List for Ecommerce: 17 Proven Tips
Whether you run an Amazon FBA business, a Shopify store, or sell omnichannel, you are likely heavily reliant on one – maybe two – marketing ...
by Jessica Malnik · Jan 13, 2022