About the author
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
Ever set a big company goal to 3x revenue in a year? Only to revisit it in 6 months and realize you aren’t even close ...
Are you sending 5-paragraph emails to stone-cold prospects? What about following up 5+ times in a week across multiple channels? Or, sending passive-aggressive emails just ...
Did you know that 56.86% of people think that an eCommerce business cannot be successful without personalization? And, 43.14% of respondents think that customers are ...
Do you know the exact purchase path a customer takes to buy your product? Chances are, it looks a little different for each customer. Seeing ...
Did you know that Google rolled out Google Ads (formerly known as Adwords) in October 2000, which was the first self-service ad platform? Back then, ...
If you have ever tried to measure word-of-mouth traffic, you know how frustrating it can be. You have a sneaky sense that your recent podcast ...
Bigger isn’t always better when it comes to your sales pipeline. In fact, many SDRs, AEs, and sales managers alike conflate having a big sales ...
Did you know the global average shopping cart abandonment in 2021 was 70.42%? If you have an ecommerce business, there is a good chance you ...
Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website. It can ...
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