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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

7 Ecommerce Personalization Examples to Help You Come Up with Your Own
Ecommerce

7 Ecommerce Personalization Examples to Help You Come Up with Your Own

Did you know that 56.86% of people think that an eCommerce business cannot be successful without personalization? And, 43.14% of respondents think that customers are ...

Jessica Malnik's avatar by Jessica Malnik | Dec 16, 2022
7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics
Google Analytics

7 Ways Marketers Can Use Multi-Channel Funnel Reports in Google Analytics

Do you know the exact purchase path a customer takes to buy your product? Chances are, it looks a little different for each customer. Seeing ...

Jessica Malnik's avatar by Jessica Malnik | Jun 15, 2024
Best PPC Tools to Increase Your Ad Presence in 2022
Marketing

Best PPC Tools to Increase Your Ad Presence in 2022

Did you know that Google rolled out Google Ads (formerly known as Adwords) in October 2000, which was the first self-service ad platform? Back then, ...

Jessica Malnik's avatar by Jessica Malnik | Feb 21, 2022
4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics
Google Analytics

4 Things You Can Learn About Your Brand’s Strength by Analyzing Direct Traffic in Google Analytics

If you have ever tried to measure word-of-mouth traffic, you know how frustrating it can be.  You have a sneaky sense that your recent podcast ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2023
How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger
Sales

How Healthy is Your Sales Pipeline? 8 Strategies to Make It Stronger

Bigger isn’t always better when it comes to your sales pipeline.  In fact, many SDRs, AEs, and sales managers alike conflate having a big sales ...

Jessica Malnik's avatar by Jessica Malnik | Apr 9, 2024
High Shopping Cart Abandonment Rate: Causes and Potential Solutions
Ecommerce

High Shopping Cart Abandonment Rate: Causes and Potential Solutions

Did you know the global average shopping cart abandonment in 2021 was 70.42%? If you have an ecommerce business, there is a good chance you ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2022
Causes of Sudden Spike in Direct Traffic in Google Analytics
Marketing

Causes of Sudden Spike in Direct Traffic in Google Analytics

Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website.  It can ...

Jessica Malnik's avatar by Jessica Malnik | Feb 25
Biggest eCommerce Challenges in 2021
Marketing

Biggest eCommerce Challenges in 2021

After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021.  That ...

Jessica Malnik's avatar by Jessica Malnik | Nov 18, 2022
The Importance of Proper TAM Evaluation for B2B Startups
Leadership

The Importance of Proper TAM Evaluation for B2B Startups

Would you rather be the big fish in a small pond or a small fish in a big pond?  This analogy is one of the ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
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