Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
How to Track Conversions with Google Analytics 4: 7 Best Practices
Measuring conversions in Google Analytics 4 (i.e. GA4) looks different than what you are used to with Universal Analytics. It is an entirely new product, ...
by Jessica Malnik · Jan 21, 2022
Sales Volume: Why It Matters and 12 Ways to Increase It
Most entrepreneurs, salespeople, and marketers are already tracking leads and revenue. There is another metric that’s just as important to track, especially for B2C businesses, ...
by Jessica Malnik · Dec 20, 2023
11 Content Marketing Trends for 2021 and Beyond
If you found this article, there is a good chance you are looking for what’s working in content marketing today. Understanding the key trends that ...
by Jessica Malnik · May 1, 2024
How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers
Instead of MQLs and SQLs, we need to start talking about PQLs or product qualified leads. Why? Because most companies use only MQLs and SQLs ...
by Jessica Malnik · Apr 10, 2025
7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them
If you’ve ever run a social media report, you know how time-consuming and challenging this process can be. Calculating the ROI for a specific channel ...
by Jessica Malnik · Jan 31, 2023
Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?
Most conversion rate optimization articles focus on A/B testing and large-scale data models. Truth be told, you need A LOT of visitors to be able ...
by Jessica Malnik · Jan 9, 2022
When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts
Want to know the quickest way to start a raging debate among PPC advertisers? Ask anyone who runs Google Ad campaigns if they should use ...
by Jessica Malnik · Dec 22, 2021
11 Google Ranking Factors You Shouldn’t Ignore
Most SEO professionals overcomplicate the process of ranking well on Google. They obsess over every single Google ranking factor. (Note: There are around 200 total!). ...
by Jessica Malnik · May 8, 2023
Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips
One of the most challenging things about growing a podcast is there is no built-in discovery mechanism like you have with blogs and videos. You ...
by Jessica Malnik · Apr 18, 2022
Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know
Whether you’re new to Google Analytics or have been using it to track website performance for years, it is easy to get overwhelmed by all ...
by Jessica Malnik · Feb 24
14 Types of Sales Enablement Content Your Sales Team Needs
Tell me if the following scenario sounds familiar. Your marketing team spends months conducting market research and putting together elaborate buyer personas, battle cards, and ...
by Jessica Malnik · Feb 3, 2023
19 Tips to Better Prepare for a Reporting Meeting
Most companies primarily present their reports in meetings, according to recent research on business reporting. Let’s call out the elephant in the room — many ...
by Jessica Malnik · Feb 13, 2023
16 Ways To Measure Social Media Engagement Using Only Google Analytics
Today, nearly 54% of the world’s population use social media. And while that is impressive, the truth is that many businesses and marketers struggle to ...
by Jessica Malnik · May 6, 2023
Google Ads Quality Score: 18 Tips for Improving Your Next Campaign
More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign. ...
by Jessica Malnik · Jun 3, 2025
12 Marketing KPIs You Should Share With Your Manager
No one is excited to read a 20-page marketing report once a week. Yet, this kitchen sink approach is still what so many marketers rely ...
by Jessica Malnik · Mar 16, 2023
5 Alternative Search Engines to Google You Should Optimize Your Website for
Remember Ask Jeeves, Dogpile, and Yahoo? These were just a handful of the OG search engines that everyone relied on back in the 1990s and ...
by Jessica Malnik · Apr 19, 2023
5 Email Signature Examples for Increasing Engagement with Prospects
Did you know there were 306 billion emails sent and received every day in 2020? Email remains the primary way that companies communicate internally and ...
by Jessica Malnik · Jan 30, 2024
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
A picture is worth a thousand words, or is it? It is easy to overlook your caption. You spend all your time obsessing over grabbing ...
by Jessica Malnik · Jan 12, 2022
What is Click to Open Rate (CTOR) and How Do You Improve It?
Many email marketers spend all of their time trying to get people to open their emails. However, that’s only half the battle. The more important ...
by Jessica Malnik · Apr 20, 2023
Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts
Nearly 60% of companies post at least 2-3 times per week on Facebook. This is according to our latest survey. So, it is no surprise ...
by Jessica Malnik · May 12, 2023
How to Plan a Social Media Content Calendar
If you want to grow your social media following, you need to post consistently. And that’s where social media calendars come in. The best social ...
by Jessica Malnik · Jan 31, 2023