Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

12 TikTok Marketing Tips and Best Practices
Marketing

12 TikTok Marketing Tips and Best Practices

What do Crumbl Cookies, Ocean Spray, and Duolingo all have in common?  They’ve all had viral moments on TikTok.  However, you don’t need to go ...

Author's avatar by Jessica Malnik | Mar 15, 2024
Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)
KPIs & Metrics

Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)

Excel is like the McDonalds of the corporate world. That’s to say, every corporate professional knows what it is, how to use it, and probably ...

Author's avatar by Jessica Malnik | Mar 8, 2024
18 Metrics You Should Include in a Great Customer Service Dashboard
KPIs & Metrics

18 Metrics You Should Include in a Great Customer Service Dashboard

If you are serious about improving customer experience, then you need to have at least one customer service dashboard.  Customer service dashboards allow you to ...

Author's avatar by Jessica Malnik | Jan 30
Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]
Marketing

Marketing Leaders Share Best Social Media Dashboards They Use for Their Business and Clients [Free Templates Included]

When you are managing multiple social media accounts, you need a single source where you can monitor and analyze your performance in real-time. That’s why ...

Author's avatar by Jessica Malnik | Oct 6, 2022
Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions
Marketing

Twitter Advertising: Is It Worth It? 57 Marketers Share Their Opinions

While many marketers continue to throw the majority of the ad budget to Google and Facebook, they’d be foolish to continue to ignore other platforms ...

Author's avatar by Jessica Malnik | May 23, 2023
8 PPC Metrics You Should Track to Improve Campaign Performance
KPIs & Metrics

8 PPC Metrics You Should Track to Improve Campaign Performance

If you have ever spent time in Google Ads, then you know how easy it is to feel overwhelmed by the sheer amount of data ...

Author's avatar by Jessica Malnik | May 16, 2022
How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies
Ecommerce

How to Set Marketing Goals for Your Ecommerce Website: 3 Expert Strategies

If you are like most ecommerce businesses, you are likely setting goals based on what you think needs to happen.  While this can work, it ...

Author's avatar by Jessica Malnik | Nov 24, 2022
Cash Flow Forecasting for SaaS: 6 Best Practices
Google Analytics

Cash Flow Forecasting for SaaS: 6 Best Practices

What if you had a crystal ball that could tell you how much money your SaaS would bring in 1 month from now, 3 months, ...

Author's avatar by Jessica Malnik | Nov 13, 2023
Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)
Marketing

Top 5 Challenges of Analyzing Marketing Performance (How Agencies Solved Them)

Want to know what separates good marketing agencies from exceptional ones? It is how they analyze and communicate marketing performance. This is easier said than ...

Author's avatar by Jessica Malnik | May 22, 2023
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