Articles by author Jessica Malnik

Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Call Tracking: 9 Expert Ways to Track Inbound Calls

Not sure what is the best way to track inbound calls? 30+ experts share how they approach call tracking and the metrics they care most about.

Sales Apr 23

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Analytics Apr 21

13 Ways to Convert More Blog Traffic to Customers

Marketing Apr 16

18 Best Social Media Plugins for WordPress

Apr 13

How to Use Google Search Operators to Inform Your Content Strategy

Marketing Apr 9

LinkedIn Video Ads: Best Practices & Ad Specs

Marketing Mar 31

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

Sales Mar 29

What Is Google Analytics 4 and How Will It Help My Reporting?

Analytics Mar 24

Content Ideation: Best Practices and Tools for Content Marketing Success

Content Marketing Mar 18

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Marketing Mar 10

Shopify vs. WooCommerce: How to Determine the Right Platform for Your Online Store

Marketing Feb 23

The 11 Best Ecommerce Payment Processing Tools

Marketing Feb 18

The 11 Best Email Tools for Ecommerce

Marketing Feb 11

Clicks but no Conversions? 19 Tips on How to Convert Paid Traffic into Qualified Leads

Marketing Feb 10

The 17 Best eCommerce Tools for Growing Your Online Store

Marketing Feb 3

10 Abandoned Cart Email Examples to Convert Unconvinced Shoppers

Marketing Jan 27

16 Best eCommerce Integrations for Converting Browsers into Buyers

Marketing Jan 21

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

Analytics Jan 13

How to Build an Email List for Ecommerce: 17 Proven Tips

Marketing Jan 1

How to Understand Your Business Better by Analyzing CAC and CLV Metrics

Analytics Dec 25

24 Effective Strategies to Reduce Facebook Ads CPA

Marketing Dec 22

16 Ways to Calculate the ROI of Your SEO Campaigns

Marketing Dec 11

20 Instagram Metrics Every Marketer Should Track in 2021

Marketing Dec 7

14 Instagram Analytics Tools to Try Out Right Now

Dec 2

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Content Marketing Nov 25

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Content Marketing Nov 20

Make the Most of Your Content Marketing Budget with These 44 Tips

Content Marketing Nov 16

25 Best B2B Lead Generation Tools for Getting More Targeted Leads

Marketing Nov 12

32 Effective Social Selling Tips for B2B Companies

Nov 2

26 Strategies for Managing Your Remote Sales Team Successfully

Sales Oct 21