Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

How to Structure a Great Content Team: 50+ Experts Share Their Insights
Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

If you want to step up your content marketing efforts, one of the things you should focus on improving is your content team structure. Why? ...

Author's avatar by Jessica Malnik | Mar 16, 2023
16 Essential SaaS Sales Metrics You Should be Tracking
Sales

16 Essential SaaS Sales Metrics You Should be Tracking

What’s considered an acceptable growth rate for a SaaS company?  Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...

Author's avatar by Jessica Malnik | Apr 9, 2024
15 Essential Project KPIs That Benefit the Entire Team
Analytics

15 Essential Project KPIs That Benefit the Entire Team

How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...

Author's avatar by Jessica Malnik | Jan 25, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...

Author's avatar by Jessica Malnik | Jan 25, 2023
50+ Social Media Experts Share Their Favorite Facebook Analytics Tools
Analytics

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

If you found this post, we’re guessing you are looking for a new Facebook analytics tool. With over 200 tools listed on Capterra alone, it ...

Author's avatar by Jessica Malnik | Oct 23, 2022
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
Marketing

Drive More Traffic to Your YouTube Channel with These 12 Pro Tips

With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...

Author's avatar by Jessica Malnik | Apr 12, 2023
Measure Team Performance Effectively with These 30+ KPIs and Metrics
Analytics

Measure Team Performance Effectively with These 30+ KPIs and Metrics

Poor communication, unclear metrics, scope creep, and the team being pulled in too many directions are just a few of the things that can derail ...

Author's avatar by Jessica Malnik | May 29, 2024
7 Best eCommerce Analytics Tools
Analytics

7 Best eCommerce Analytics Tools

From improving your eCommerce conversion rate to heatmapping, eCommerce analytics tools can provide valuable intel into how users interact with your website.    However, with over ...

Author's avatar by Jessica Malnik | Sep 12, 2023
Best Dashboard Visualization Tools According to 30 Experts
Analytics

Best Dashboard Visualization Tools According to 30 Experts

If you are like most teams, you have a ton of data but you are still relying mainly on your experience, assumptions, and intuition to ...

Author's avatar by Jessica Malnik | Sep 11, 2023
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