About the author
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
What’s considered an acceptable growth rate for a SaaS company? Should I pay more attention to MRR, ARR, or ARPU? What about CAC vs. LTV? ...
How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...
Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...
If you found this post, we’re guessing you are looking for a new Facebook analytics tool. With over 200 tools listed on Capterra alone, it ...
With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...
Poor communication, unclear metrics, scope creep, and the team being pulled in too many directions are just a few of the things that can derail ...
From improving your eCommerce conversion rate to heatmapping, eCommerce analytics tools can provide valuable intel into how users interact with your website. However, with over ...
If you are like most teams, you have a ton of data but you are still relying mainly on your experience, assumptions, and intuition to ...
What do Crumbl Cookies, Ocean Spray, and Duolingo all have in common? They’ve all had viral moments on TikTok. However, you don’t need to go ...
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