Articles by author Jessica Malnik

Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

OKR Reporting: Best Practices Shared by 29 Marketers

Learn how 29 companies are using OKRs for company and department goal-setting and accountability.

Reporting Oct 20

13 Ways Small Businesses Can Leverage Instagram for Marketing

Sep 27

Reporting to Investors: 6 Best Practices to Help Increase Funding

Reporting Sep 22

6 Business Data Report Templates Every SMB Needs

Reporting Sep 20

Best Google Analytics Reports for Clients

Analytics Sep 17

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

Analytics Sep 13

How to Track Conversions with Google Analytics 4: 7 Best Practices

Analytics Sep 3

Sales Volume: Why It Matters and 12 Ways to Increase It

Analytics Aug 25

11 Content Marketing Trends for 2021 and Beyond

Content Marketing Aug 16

How to Find, Prioritize, and Turn More Product Qualified Leads into Paying Customers

Sales Aug 13

7 Of The Most Common Challenges Of Social Media Reporting and Tips to Overcome Them

Aug 10

Website Conversion Rate Optimization Tips: How to Optimize Conversion Rates with Low Traffic?

Analytics Aug 2

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Marketing Jul 29

11 Google Ranking Factors You Shouldn’t Ignore

SEO Jul 14

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

Marketing Jul 9

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

Marketing Jun 28

14 Types of Sales Enablement Content Your Sales Team Needs

Marketing Jun 25

19 Tips to Better Prepare for a Reporting Meeting

Management Jun 23

16 Ways To Measure Social Media Engagement Using Only Google Analytics

Jun 22

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

Marketing Jun 22

12 Marketing KPIs You Should Share With Your Manager

Marketing Jun 16

5 Alternative Search Engines to Google You Should Optimize Your Website for

SEO Jun 7

5 Email Signature Examples for Increasing Engagement with Prospects

Marketing Jun 3

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

May 20

What is Click to Open Rate (CTOR) and How Do You Improve It?

Email marketing May 19

Facebook Content Ideas: 16 Ways to Come Up With Fresh & Engaging Posts

May 13

16 Most Interesting & Engaging Company Pages on Facebook

May 11

How to Plan a Social Media Content Calendar

May 7

11 Facebook Post Ideas to Help Increase Engagements for Businesses

Apr 30

13 Expert Ways to Measure Sales Rep Productivity

Sales Apr 29