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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

15 Essential Project KPIs That Benefit the Entire Team
KPIs & Metrics

15 Essential Project KPIs That Benefit the Entire Team

How do you ensure that your team’s projects are delivered on time, on budget, and at a high-quality level? Too often, people are quick to ...

Jessica Malnik's avatar by Jessica Malnik | Jan 25, 2023
Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook
Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

Facebook ads can be one of the most cost-effective advertising channels to get in front of your ideal customers. You can target people based on ...

Jessica Malnik's avatar by Jessica Malnik | Jun 3, 2025
50+ Social Media Experts Share Their Favorite Facebook Analytics Tools
Product Updates

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

If you found this post, we’re guessing you are looking for a new Facebook analytics tool. With over 200 tools listed on Capterra alone, it ...

Jessica Malnik's avatar by Jessica Malnik | Oct 23, 2022
Drive More Traffic to Your YouTube Channel with These 12 Pro Tips
Marketing

Drive More Traffic to Your YouTube Channel with These 12 Pro Tips

With 247 million monthly Youtube viewers in the U.S alone, there is no shortage of people to watch your videos. However, getting your videos in ...

Jessica Malnik's avatar by Jessica Malnik | Apr 12, 2023
Measure Team Performance Effectively with These 30+ KPIs and Metrics
Market Research

Measure Team Performance Effectively with These 30+ KPIs and Metrics

Poor communication, unclear metrics, scope creep, and the team being pulled in too many directions are just a few of the things that can derail ...

Jessica Malnik's avatar by Jessica Malnik | Jul 2, 2025
7 Best eCommerce Analytics Tools
Ecommerce

7 Best eCommerce Analytics Tools

From improving your eCommerce conversion rate to heatmapping, eCommerce analytics tools can provide valuable intel into how users interact with your website.    However, with over ...

Jessica Malnik's avatar by Jessica Malnik | Sep 12, 2023
Best Dashboard Visualization Tools According to 30 Experts
Dashboards & Visualization

Best Dashboard Visualization Tools According to 30 Experts

If you are like most teams, you have a ton of data but you are still relying mainly on your experience, assumptions, and intuition to ...

Jessica Malnik's avatar by Jessica Malnik | Jul 10, 2025
12 TikTok Marketing Tips and Best Practices
Marketing

12 TikTok Marketing Tips and Best Practices

What do Crumbl Cookies, Ocean Spray, and Duolingo all have in common?  They’ve all had viral moments on TikTok.  However, you don’t need to go ...

Jessica Malnik's avatar by Jessica Malnik | Mar 15, 2024
Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)
KPIs & Metrics

Most Valuable Excel KPI Dashboards for Any Business (Sourced from Experts)

Excel is like the McDonalds of the corporate world. That’s to say, every corporate professional knows what it is, how to use it, and probably ...

Jessica Malnik's avatar by Jessica Malnik | Mar 8, 2024
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