Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
Causes of Sudden Spike in Direct Traffic in Google Analytics
Direct traffic is a catch-all in Google Analytics. It is not just people typing in your URL directly and heading to your website. It can ...
by Jessica Malnik · Feb 25
Biggest eCommerce Challenges in 2021
After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021. That ...
by Jessica Malnik · Nov 18, 2022
The Importance of Proper TAM Evaluation for B2B Startups
Would you rather be the big fish in a small pond or a small fish in a big pond? This analogy is one of the ...
by Jessica Malnik · May 12, 2022
18 Mistakes Startups Make Under Rapid Growth
Did you know that many startups fail because they grow too quickly? Whether it is hiring too slowly to keep up with growth, making poor ...
by Jessica Malnik · Jun 22, 2022
How to Set a Marketing Budget for a Small Business: 20 Tips
Whether you are a brand new business or you’ve been around for two decades, the general process for setting a marketing budget looks similar. This process ...
by Jessica Malnik · Mar 16, 2023
Acquisition vs Retention Marketing: Which One is More Important for Your Business?
We’ve all heard the statistics about how it is cheaper to retain an existing customer than it is to acquire a new one. Anytime you ...
by Jessica Malnik · Jun 10, 2024
14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth
What if sales and marketing were so aligned that the marketing team was drowning the sales team in qualified leads each month? Or, put another ...
by Jessica Malnik · Mar 21, 2023
How to Determine Markup Percentage for Small Businesses: What’s Good, Bad and Average?
Your pricing strategy can literally make or break your business. There are two numbers that every business owner needs to know when it comes to ...
by Jessica Malnik · Dec 6, 2021
Reporting Strategy for Multiple Audiences: 6 Tips for Getting Started
Sending the same report to everyone is a rookie move. Instead, you need to cater your report to the things that each key stakeholder cares ...
by Jessica Malnik · Mar 27, 2023
9 Cost Reduction Techniques for Growing Businesses
Do you know exactly how much money you are spending each month in your business? If you are like most entrepreneurs, the answer is probably ...
by Jessica Malnik · May 3, 2022
Campaign Reporting: How to Gauge Long Term Effectiveness?
Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...
by Jessica Malnik · Nov 15, 2021
5 Real-World Finance Report Examples and Templates to Inspire Your Own
Keeping an eye on your finances is critical if you want to run a successful business. No wonder finance is one of the most monitored ...
by Jessica Malnik · Feb 13, 2023
SaaS Monitoring Best Practices: 6 Key Points to Consider
When most people think of SaaS monitoring dashboards, they automatically think about DevOps. While monitoring uptime, performance, critical issues, and product usage is essential, it ...
by Jessica Malnik · Dec 2, 2021
Most Profitable Business Models for Agencies: According to 20 Agencies
If you are like most agency founders, you probably started as a freelancer or a consultant. You found yourself in demand with more work than ...
by Jessica Malnik · Jan 30, 2025
How to Run Weekly Meetings Your Team Will Actually Enjoy
Team meetings can either be an effective way to get everyone aligned and hitting their goals or they can be a waste of time for ...
by Jessica Malnik · Jul 7, 2024
OKR Reporting: Best Practices Shared by 29 Marketers
What do Google, Spotify, Twitter, and Walmart have in common? They all use Objectives and Key Results (OKRs) for strategic goal-setting. The objective in “OKRs” ...
by Jessica Malnik · Apr 19, 2023
13 Ways Small Businesses Can Leverage Instagram for Marketing
Did you know there are roughly 1 billion monthly active Instagram users? If Instagram was a country, it would be three times larger than the ...
by Jessica Malnik · May 11, 2022
Reporting to Investors: 6 Best Practices to Help Increase Funding
Investor reporting is one of the most important things managers can focus on to improve investor confidence and help fund future investments. A great investor ...
by Jessica Malnik · Dec 22, 2022
6 Business Data Report Templates Every SMB Needs
Great business reports are clear, concise, easy-to-skim, and don’t take hours to put together. Unfortunately, many SMBs miss the mark when it comes to putting ...
by Jessica Malnik · Jun 2, 2025
Best Google Analytics Reports for Clients
When it comes to client marketing reports, you’d be hard-pressed to find a better, free tool than Google Analytics. And, a whopping 98% of the ...
by Jessica Malnik · Dec 20, 2023
Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4
As we alluded to an earlier post, Google Analytics 4 looks a lot different than GA3, a.k.a. Universal Analytics. On the one hand, GA4 is ...
by Jessica Malnik · Sep 8, 2021