Author's avatar

Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

9 Cost Reduction Techniques for Growing Businesses
Leadership

9 Cost Reduction Techniques for Growing Businesses

Do you know exactly how much money you are spending each month in your business?  If you are like most entrepreneurs, the answer is probably ...

Author's avatar by Jessica Malnik | May 3, 2022
Campaign Reporting: How to Gauge Long Term Effectiveness?
Reporting

Campaign Reporting: How to Gauge Long Term Effectiveness?

Most people overcomplicate the process of reporting on marketing and advertising campaigns. They spend too much time aggregating and collecting campaign data and not nearly ...

Author's avatar by Jessica Malnik | Nov 15, 2021
5 Real-World Finance Report Examples and Templates to Inspire Your Own
Reporting

5 Real-World Finance Report Examples and Templates to Inspire Your Own

Keeping an eye on your finances is critical if you want to run a successful business. No wonder finance is one of the most monitored ...

Author's avatar by Jessica Malnik | Feb 13, 2023
SaaS Monitoring Best Practices: 6 Key Points to Consider
SaaS

SaaS Monitoring Best Practices: 6 Key Points to Consider

When most people think of SaaS monitoring dashboards, they automatically think about DevOps. While monitoring uptime, performance, critical issues, and product usage is essential, it ...

Author's avatar by Jessica Malnik | Dec 2, 2021
Most Profitable Business Models for Agencies: According to 20 Agencies
Agencies

Most Profitable Business Models for Agencies: According to 20 Agencies

If you are like most agency founders, you probably started as a freelancer or a consultant.  You found yourself in demand with more work than ...

Author's avatar by Jessica Malnik | Jan 30
How to Run Weekly Meetings Your Team Will Actually Enjoy
Reporting

How to Run Weekly Meetings Your Team Will Actually Enjoy

Team meetings can either be an effective way to get everyone aligned and hitting their goals or they can be a waste of time for ...

Author's avatar by Jessica Malnik | Jul 7, 2024
OKR Reporting: Best Practices Shared by 29 Marketers
Reporting

OKR Reporting: Best Practices Shared by 29 Marketers

What do Google, Spotify, Twitter, and Walmart have in common?  They all use Objectives and Key Results (OKRs) for strategic goal-setting.  The objective in “OKRs” ...

Author's avatar by Jessica Malnik | Apr 19, 2023
13 Ways Small Businesses Can Leverage Instagram for Marketing
Marketing

13 Ways Small Businesses Can Leverage Instagram for Marketing

Did you know there are roughly 1 billion monthly active Instagram users? If Instagram was a country, it would be three times larger than the ...

Author's avatar by Jessica Malnik | May 11, 2022
Reporting to Investors: 6 Best Practices to Help Increase Funding
Reporting

Reporting to Investors: 6 Best Practices to Help Increase Funding

Investor reporting is one of the most important things managers can focus on to improve investor confidence and help fund future investments. A great investor ...

Author's avatar by Jessica Malnik | Dec 22, 2022
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