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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

SaaS Monitoring Best Practices: 6 Key Points to Consider
SaaS

SaaS Monitoring Best Practices: 6 Key Points to Consider

When most people think of SaaS monitoring dashboards, they automatically think about DevOps. While monitoring uptime, performance, critical issues, and product usage is essential, it ...

Author's avatar by Jessica Malnik | Dec 2, 2021
Most Profitable Business Models for Agencies: According to 20 Agencies
Agencies

Most Profitable Business Models for Agencies: According to 20 Agencies

If you are like most agency founders, you probably started as a freelancer or a consultant.  You found yourself in demand with more work than ...

Author's avatar by Jessica Malnik | Jan 30
How to Run Weekly Meetings Your Team Will Actually Enjoy
Reporting

How to Run Weekly Meetings Your Team Will Actually Enjoy

Team meetings can either be an effective way to get everyone aligned and hitting their goals or they can be a waste of time for ...

Author's avatar by Jessica Malnik | Jul 7, 2024
OKR Reporting: Best Practices Shared by 29 Marketers
Reporting

OKR Reporting: Best Practices Shared by 29 Marketers

What do Google, Spotify, Twitter, and Walmart have in common?  They all use Objectives and Key Results (OKRs) for strategic goal-setting.  The objective in “OKRs” ...

Author's avatar by Jessica Malnik | Apr 19, 2023
13 Ways Small Businesses Can Leverage Instagram for Marketing
Marketing

13 Ways Small Businesses Can Leverage Instagram for Marketing

Did you know there are roughly 1 billion monthly active Instagram users? If Instagram was a country, it would be three times larger than the ...

Author's avatar by Jessica Malnik | May 11, 2022
Reporting to Investors: 6 Best Practices to Help Increase Funding
Reporting

Reporting to Investors: 6 Best Practices to Help Increase Funding

Investor reporting is one of the most important things managers can focus on to improve investor confidence and help fund future investments. A great investor ...

Author's avatar by Jessica Malnik | Dec 22, 2022
6 Business Data Report Templates Every SMB Needs
Reporting

6 Business Data Report Templates Every SMB Needs

Great business reports are clear, concise, easy-to-skim, and don’t take hours to put together.  Unfortunately, many SMBs miss the mark when it comes to putting ...

Author's avatar by Jessica Malnik | Jun 2
Best Google Analytics Reports for Clients
Google Analytics

Best Google Analytics Reports for Clients

When it comes to client marketing reports, you’d be hard-pressed to find a better, free tool than Google Analytics. And, a whopping 98% of the ...

Author's avatar by Jessica Malnik | Dec 20, 2023
Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4
Google Analytics

Where Are My Views In Google Analytics 4? Everything You Need to Know About Filtering Data in GA4

As we alluded to an earlier post, Google Analytics 4 looks a lot different than GA3, a.k.a. Universal Analytics.  On the one hand, GA4 is ...

Author's avatar by Jessica Malnik | Sep 8, 2021
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