Articles by Jessica Malnik
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
How Do You Track Affiliate Marketing? Start With These 17 KPIs
Affiliate marketing KPIs are a dime a dozen. This is what makes choosing the right metrics to track challenging. Measure the wrong ones and you’d ...
by Jessica Malnik · May 12, 2022
Everything You Can Learn from Your Google Analytics Audience Overview Report
What percentage of your audience is browsing on a mobile device? How many people are checking out your site in Canada? How many people are ...
by Jessica Malnik · Jun 10, 2024
24 Ways to Increase Your Mobile App Conversion Rate
Did you know that there are more than 2.5 million apps in the Google Play Store and over 1.8 million apps in the Apple App ...
by Jessica Malnik · Jan 21, 2022
23 Effective Ways to Reduce Email Unsubscribes
Your email list is your ATM. I first heard this while listening to a talk from Noah Kagan a few years ago. Email marketing is ...
by Jessica Malnik · Apr 10, 2025
31 Expert Tips for Setting Helpful Goals in Google Ads
Why do some brands see 10x returns on their Google Ads? And, other brands lose a ton of money with little to nothing to show ...
by Jessica Malnik · Jul 25, 2024
46 Tips for Writing A Cold Email That Actually Gets A Response
Is cold email dead? Talk to 10 different marketers and you’re likely going to get at least a few resounding “yeses!” It’s easy to dismiss ...
by Jessica Malnik · Apr 4, 2023
16 Google Analytics Custom Dimensions for Tracking Your Ecommerce Store
How many website visitors added an item to their cart but didn’t buy? Or, how many people initiated a live-chat but didn’t purchase? And, what ...
by Jessica Malnik · Nov 17, 2022
15 Things You Will Learn From Analyzing Your Traffic Sources in Google Analytics
What percentage of your website’s traffic comes from Google searches vs social media platforms? How much traffic comes to your website from paid Google, Facebook, ...
by Jessica Malnik · Apr 10, 2025
Google Analytics Goals: 75 Marketers On How to Set & Use Goals in ‘GA’
Goals are one of the most powerful features in Google Analytics. You can use goals to track everything from the number of people who watched ...
by Jessica Malnik · Nov 13, 2023
How to Launch & Run Successful Ad Campaigns for Clients According to 70 Agencies
Did you know that mobile PPC advertising is on pace to be worth more than $247 billion? Google and Facebook ads make up the lion ...
by Jessica Malnik · Dec 22, 2021
26 Ways for Improving Your Ecommerce Conversion Rate
Whether you’re driving people to your online store via content marketing, paid ads, affiliates, etc., every visitor who leaves your website without buying anything is ...
by Jessica Malnik · Nov 11, 2022
23 Tips for Tracking Sales Activity with HubSpot CRM
What would you do if your CEO came to you tomorrow and wanted you to increase sales by $25,000 next month? Would you already have ...
by Jessica Malnik · May 12, 2022
Here’s How Marketing Agencies Are Helping Clients Manage & Recover From COVID-19
While many agencies survived- and some even thrived- during the 2001 Dot Com Crash and The Great Recession, the one-two punch of a global health ...
by Jessica Malnik · Oct 3, 2022
KPIs & OKRs: How to Leverage Both to Improve Your Performance
Many people confuse OKRs and KPIs. It is easy to do. The simplest way to think about OKRs is the big hairy audacious goals that ...
by Jessica Malnik · May 24, 2023
Facebook Video Ads: 26 Practices For Driving Conversions
Did you know that 85% of Facebook video ads are watched with no sound? Or, that 50% of Facebook’s mobile ad revenue comes from video ...
by Jessica Malnik · May 11, 2022
20 Tips For Writing High-Converting Facebook Ad Copy
Did you know that Facebook makes more than $16 billion each quarter in ad revenue? With so many companies using Facebook ads, anything you can ...
by Jessica Malnik · May 11, 2022
Facebook Ad Formats: Which Are Best for Driving Awareness, Traffic, & Conversions?
One of the biggest things that trip up new Facebook advertisers is the difference between ad format and ad objective. The ad format is the ...
by Jessica Malnik · Mar 29, 2023
Ecommerce Analytics: 19 Tips for Measuring Your Store’s Performance
Google Analytics is one of the most powerful tools you can use to measure the performance of your online store. However, it is easy to ...
by Jessica Malnik · Dec 6, 2022
24 Slack Integrations That Teams Can’t Live Without
With more than 10 million daily active users, Slack has become the go-to communication tool for many (many) companies. The easy-to-use, well-designed app makes it ...
by Jessica Malnik · Dec 22, 2021
34 Tips for Delivering Powerful SEO Reports For Clients
What separates a great SEO report from an average one? The difference often lies in the quality of editing and insights shared. Bad SEO reports ...
by Jessica Malnik · Feb 1, 2023
21 Practical Tips for Building Better Business Dashboards
These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...
by Jessica Malnik · Apr 22, 2022