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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know
Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

Whether you’re new to Google Analytics or have been using it to track website performance for years, it is easy to get overwhelmed by all ...

Author's avatar by Jessica Malnik | May 29, 2024
14 Types of Sales Enablement Content Your Sales Team Needs
Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

Tell me if the following scenario sounds familiar.   Your marketing team spends months conducting market research and putting together elaborate buyer personas, battle cards, and ...

Author's avatar by Jessica Malnik | Feb 3, 2023
19 Tips to Better Prepare for a Reporting Meeting
Leadership

19 Tips to Better Prepare for a Reporting Meeting

Most companies primarily present their reports in meetings, according to recent research on business reporting. Let’s call out the elephant in the room — many ...

Author's avatar by Jessica Malnik | Feb 13, 2023
16 Ways To Measure Social Media Engagement Using Only Google Analytics
Google Analytics

16 Ways To Measure Social Media Engagement Using Only Google Analytics

Today, nearly 54% of the world’s population use social media. And while that is impressive, the truth is that many businesses and marketers struggle to ...

Author's avatar by Jessica Malnik | May 6, 2023
Google Ads Quality Score: 18 Tips for Improving Your Next Campaign
Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign. ...

Author's avatar by Jessica Malnik | Jun 3
12 Marketing KPIs You Should Share With Your Manager
Marketing

12 Marketing KPIs You Should Share With Your Manager

No one is excited to read a 20-page marketing report once a week. Yet, this kitchen sink approach is still what so many marketers rely ...

Author's avatar by Jessica Malnik | Mar 16, 2023
5 Alternative Search Engines to Google You Should Optimize Your Website for
Marketing

5 Alternative Search Engines to Google You Should Optimize Your Website for

Remember Ask Jeeves, Dogpile, and Yahoo? These were just a handful of the OG search engines that everyone relied on back in the 1990s and ...

Author's avatar by Jessica Malnik | Apr 19, 2023
5 Email Signature Examples for Increasing Engagement with Prospects
Marketing

5 Email Signature Examples for Increasing Engagement with Prospects

Did you know there were 306 billion emails sent and received every day in 2020?  Email remains the primary way that companies communicate internally and ...

Author's avatar by Jessica Malnik | Jan 30, 2024
Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions
Marketing

Instagram Captions for Businesses: 9 Ways to Write More Engaging Captions

A picture is worth a thousand words, or is it?  It is easy to overlook your caption. You spend all your time obsessing over grabbing ...

Author's avatar by Jessica Malnik | Jan 12, 2022
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