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Articles by Jessica Malnik

About the author

Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.

Latest posts

20 Instagram Metrics Every Marketer Should Track in 2021
Marketing

20 Instagram Metrics Every Marketer Should Track in 2021

What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions?  Or, how many people who view your ...

Jessica Malnik's avatar by Jessica Malnik | May 11, 2022
14 Instagram Analytics Tools to Try Out Right Now
Dashboards & Visualization

14 Instagram Analytics Tools to Try Out Right Now

If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...

Jessica Malnik's avatar by Jessica Malnik | Apr 14, 2023
6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips
Marketing

6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips

Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...

Jessica Malnik's avatar by Jessica Malnik | Jul 11, 2025
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Marketing

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Did you know that videos on Linkedin get 3x as much engagement than other post types?  With statistics like this one, it is easy to ...

Jessica Malnik's avatar by Jessica Malnik | May 3, 2024
Make the Most of Your Content Marketing Budget with These 44 Tips
Marketing

Make the Most of Your Content Marketing Budget with These 44 Tips

I’ll get straight to the point with this one. Many times, growing your brand’s presence through content marketing can feel like an uphill battle, especially ...

Jessica Malnik's avatar by Jessica Malnik | May 17, 2022
25 Best B2B Lead Generation Tools for Getting More Targeted Leads
Marketing

25 Best B2B Lead Generation Tools for Getting More Targeted Leads

If you stumbled upon this article, you might be looking to build a lean, mean, lead-generating machine.  Generating leads can be time-consuming.  Luckily, there is ...

Jessica Malnik's avatar by Jessica Malnik | Aug 2, 2023
32 Effective Social Selling Tips for B2B Companies
Marketing

32 Effective Social Selling Tips for B2B Companies

Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales ...

Jessica Malnik's avatar by Jessica Malnik | Feb 12, 2023
26 Strategies for Managing Your Remote Sales Team Successfully
Sales

26 Strategies for Managing Your Remote Sales Team Successfully

Is your sales team spending 50% or more of each day on internal team Zoom calls instead of actually selling to prospects? Or, are deals ...

Jessica Malnik's avatar by Jessica Malnik | Dec 20, 2023
B2C Lead Generation Strategy: Key Differences and Best Approaches
Marketing

B2C Lead Generation Strategy: Key Differences and Best Approaches

Many marketers think you have to treat B2B and B2C lead generation differently, but the reality is that you are still selling to people regardless ...

Jessica Malnik's avatar by Jessica Malnik | Jun 12, 2024
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