About the author
Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
Whether you run an Amazon FBA business, a Shopify store, or sell omnichannel, you are likely heavily reliant on one – maybe two – marketing ...
When it comes to analyzing the financial health of your online business, the two most important metrics to pay attention to are customer acquisition cost ...
How do I acquire new customers at the lowest cost? If you are running Facebook ads, this is a question you’ve probably asked a time ...
In hindsight, the ROI of a proper SEO strategy looks obvious. In fact, a common sentiment you hear founders and marketers say is “I wish ...
What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions? Or, how many people who view your ...
If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...
Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...
Did you know that videos on Linkedin get 3x as much engagement than other post types? With statistics like this one, it is easy to ...
I’ll get straight to the point with this one. Many times, growing your brand’s presence through content marketing can feel like an uphill battle, especially ...
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