Articles by Jessica Malnik
Latest posts
Marketing
20 Instagram Metrics Every Marketer Should Track in 2021
What’s considered a healthy follower growth rate on Instagram? Do you know the difference between reach and impressions? Or, how many people who view your ...
Dashboards & Visualization
14 Instagram Analytics Tools to Try Out Right Now
If you want to get beyond vanity metrics, such as likes and followers, and measure how Instagram correlates to core business metrics, then this post ...
Marketing
6 Examples of Highly Converting Social Media Copy + 10 Tactical Writing Tips
Did you know that the average person spends 142 minutes on social media every day? Marketing 101 is to hang out where your customers are. ...
Marketing
39 LinkedIn Video Tips to Boost Your Marketing Strategy
Did you know that videos on Linkedin get 3x as much engagement than other post types? With statistics like this one, it is easy to ...
Marketing
Make the Most of Your Content Marketing Budget with These 44 Tips
I’ll get straight to the point with this one. Many times, growing your brand’s presence through content marketing can feel like an uphill battle, especially ...
Marketing
25 Best B2B Lead Generation Tools for Getting More Targeted Leads
If you stumbled upon this article, you might be looking to build a lean, mean, lead-generating machine. Generating leads can be time-consuming. Luckily, there is ...
Marketing
32 Effective Social Selling Tips for B2B Companies
Don’t be that guy or girl. You know the one that connects with you on Linkedin. Then, once you accept, immediately sends you a sales ...
Sales
26 Strategies for Managing Your Remote Sales Team Successfully
Is your sales team spending 50% or more of each day on internal team Zoom calls instead of actually selling to prospects? Or, are deals ...
Marketing
B2C Lead Generation Strategy: Key Differences and Best Approaches
Many marketers think you have to treat B2B and B2C lead generation differently, but the reality is that you are still selling to people regardless ...
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